The document discusses various vendors that provide solutions to gain business insights from IT and digital performance monitoring data. It provides brief descriptions of each vendor's offerings, highlighting their capabilities for leveraging technical performance metrics and analytics to provide visibility into business metrics like revenue, customer experience, and operational efficiency. The vendors represent areas such as application performance monitoring, IT service management, digital experience monitoring, and security information management.

1. Top 20 Vendors
Business Insight from IT Monitoring
Digital Enterprise Journal
October, 2016 1
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2. Application
Performance
Monitoring
AppDynamics’ provides a solution for monitoring
application performance and the quality of user
experience from a transaction perspective. The
company’s analytics capabilities allow marketing
and other business proffesionals to gain insight into
customer engagements and behaviour, as well as
the impact of application performance on business
transactions.
October, 2016 2
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Journal

3. Technology
Business
Management
Apptio is one of the few vendors on this list for
whom gaining business insight from IT data is the
core of their business. The company enables
organizations to gain full visibility into their IT cost
and apply analytics for cost and resource
optimization, planning, forecasting and
benchmarking. Apptio’s solution is designed for
managing business and IT goals through a single
platform and it is being used by CIOs, other IT
executives and business professionals.
October, 2016 3
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Journal

4. Application
Performance
Monitoring
CA’s App Experience Analytics solution allows
organizations to measure the impact of user
experience on business metrics. The solution also
enables organizations to understand user behaviour
and application usage by analyzing application
performance data for web, mobile and wearables.
October, 2016 4
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Journal

5. Digital
Performance
Monitoring
Catchpoint Systems provides a solution for digital
performance monitoring and testing from more than
500 points worldwide. The company’s analytics
capabilities allow organizations to leverage
performance data about their customers’ digital
experience for marketing, customer management
and revenue generating initiatives.
October, 2016 5
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6. IT
Operations
Analytics
Correlata provides capabilities for automating the
management of IT performance and proactively
eliminating potential issues. The core part of the
company’s solution are strong analytics and
efficiency capabilities that allow organizations to
translate IT operations metrics, such as resource
consumption, capacity bottlenecks and service
availability, into monetary business metrics.
October, 2016 6
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Journal

7. Network
Performance
Monitoring
Corvil provides Big Data analytics and visualization
capabilities for business context of network data.
The company’s real-time analysis and data mining
functionalities enable organizations to use the
network as a source of unique visibility into business
performance through both standalone reporting
capabilities of feeding this information into third
party Analytics and Business Intelligence (BI) tools.
October, 2016 7
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8. IT Service
Management
Cherwell’s Business Technology Platform (BTP)
allows organizations to build applications and
dashboards for leveraging ITSM data in business
areas such as Finance or HR. The platform enables
organizations to apply advanced ITSM concepts on
business processes and improve operational
efficiency. Cherwell’s BTP also allows business
users to customize metrics that they want to monitor
and provides a portal for the automation of business
tasks.
October, 2016 8
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9. Application
Performance
Monitoring
Dynatrace provides a rich set of capabilities for
leveraging application, transaction and digital
experience data for providing insight into business
metrics such as revenue, conversion rates and
customer engagement. The company’s analytics
capabilities allow organizations to aggregate
information from other tools such as Web analytics
or ERP systems and combine it with its digital
performance data to provide deeper visibility into
business performance.
October, 2016 9
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10. Network
Performance
Monitoring
ExtraHop’s core technology solution delivers
streaming IT performance analytics through the
analysis of wire data. This capability not only
enables the company to effectively address network
performance goals, but also allows ExtraHop’s
customers to leverage this real-time data to gain
visibility into digital interactions on the network,
streamline business processes and improve the
decision making process from the business
operations perspective.
October, 2016 10
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11. Digital
Experience
Management
Ghostery’s browser-based data collectors allow
organizations to get insight into real user experience
and leverage this data for both marketing and
performance management purposes. The
company’s solution enables organizations to
correlate performance of technology elements that
constitute digital experience with advanced
marketing analytics capabilities.
October, 2016 11
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12. Application
Transaction
Monitoring
INETCO’s solutions provide deep transaction
intelligence and are being used for both
performance management and managing customer
experience and interactions. The company’s strong
analytics capabilities coupled with the ability to
process high volume transactions provide a unique
insight into a variety of business aspects of
application transactions that can be leveraged by
job roles, such as business analysts, digital channel
managers and Chief Digital Officers (CDO).
October, 2016 12
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13. IT Service
Management
LANDESK’s Xtraction solution provides dashboards,
reports and analytics for translating data from
LANDESK and other ITSM solutions into business
level metrics. The solution connects to a variety of
relational databases and requires no technical
expertise to build custom views into key
performance indicators.
October, 2016 13
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Journal

14. Log
Management
Analytics
Logtrust’s solution is based on machine learning
and advanced log analytics and, in addition to being
leveraged by Security and IT Operations
professionals, provides strong marketing and
business analytics capabilities. Organizations can
leverage the company’s solution to gain more
visibility into business areas such as sales,
customer engagement and marketing effectiveness.
October, 2016 14
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15. Application
Performance
Monitoring
Nastel’s Business Activity Monitor (BAM) solution
provides an abstraction level between IT
infrastructure, applications and business processes
enabling organizations to capture key business
metrics and analyze changes in business behavior.
The solution is based on complex event processing
(CEP) and strong analytics capabilities and it can be
used for creating and applying business policies and
detecting trends.
October, 2016 15
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16. End-User IT
Analytics
Nexthink’s solution allows organizations to capture
IT data from a variety of endpoints and apply
analytics capabilities for both IT operations and
business purposes. The solution enables
organizations to correlate the impact of user
experience on business metrics and provides
information needed to manage and optimize IT cost.
October, 2016 16
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17. IT
Operations
Analytics
Numerify provides advanced analytics capabilities
for leveraging IT operations data for gaining insight
into business metrics such as revenue, customer
satisfaction and effectiveness of business functional
areas. The solution also includes capabilities for
predicting future performance and proactively
addressing potential service deteriorations.
October, 2016 17
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18. IT
Operations
Analytics
Rocana’s solution includes a mix of advanced
analytics capabilities that not only allows
organizations to have total visibility into their IT
operations, but also helps organizations with a
variety of business use cases such as enhancing
customer engagements, cost optimization and
improving decision making process. The company
also allows organizations to correlate and analyze
IT and business performance through the same
platform.
October, 2016 18
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19. Service
Management
ServiceNow provides a wide range of capabilities for
bussiness insight into IT data such as IT cost
management, visibility into business impact of IT
projects and business process optimization. The
company’s solution is being leveraged by a variety
of non-IT job roles and departments such as
Marketing, HR, Customer and Field Service.
October, 2016 19
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Journal

20. Digital
Performance
Management
SOASTA’s solutions enable organizations to monitor
and analyze the impact of web and mobile digital
performance on key business metrics. The
company’s real user monitoring and performance
testing capabilities coupled with strong analytics
capabilities allow IT Operations, Marketing and
Digital Business Owners to collaborate and optmize
current digital performance and proactivelly address
any potential performance issues before users are
impacted.
October, 2016 20
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21. Security
Information &
Event
Management
Splunk provides a wide range of business analytics
capabilities while leveraging its IT performance and
security technology. Some of the business areas
where the solution is being used include marketing
customer management, product usage and
business process management. Splunk enables
organizations to get real-time insight into multiple
aspects of digital experience and engagement
across different channels.
October, 2016 21
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22. Digital Enterprise Journal
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Visit us at dej.io
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