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Module 3  |   Analysing Your Client’s Requirements Winning Business Proposals
“ Take care to get what you like,  or you will be forced to like what you get” George Bernard Shaw Module 3  |   Analysing Client Requirements
What’s in this module? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
The Requirement - the key ,[object Object],[object Object],[object Object],[object Object],[object Object],Be sure that you understand what your client really needs, before you begin to formulate your solution Module 3  |   Analysing Client Requirements
If you get the definition of the requirement wrong, then any solution you propose will be wrong. Module 3  |   Analysing Client Requirements Deals are won or lost on the definition of the real requirement
“ Where exactly is the pain?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
“ Where exactly is the pain?”(2) ,[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
No Pains, No Gain ,[object Object],[object Object],[object Object],Never fully trust your client’s perceptions  of their own problems or requirements.  Remember, you’re the doctor! Module 3  |   Analysing Client Requirements
Finding the pains - Pain Mapping ,[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
Retain top Performers (?) (Ghost) Support  Non-Performer coaching ’ 99%’ Up time Proven track  Record with  sales teams Web based solution Single system For entire country Inexpensive  to use Affordable  upgrades No IT support Or  programming Large report Range  Structure the  Interview process No expensive Certification Or training Identify  potential ‘ stars’ at hiring ‘ Plain English’ reports Full Implementation support Low cost To add branches Quick result turnaround Online Self-paced Training (?) (Ghost) Personal Data security Languages for Overseas (?) (Ghost) Ongoing Performance monitoring No large  upfront costs Low cost  for additional  reports Easy  candidate  set up Track  candidates  automatically Return on Investment (Ghost)
Retain top Performers (?) (Ghost) Support  Non-Performer coaching ’ 99%’ Up time Proven track  Record with  sales teams Web based solution Single system For entire country Inexpensive  to use Affordable  upgrades No IT support Or  programming Large report Range  Structure the  Interview process No expensive Certification Or training Identify  potential ‘ stars’ at hiring ‘ Plain English’ reports Full Implementation support Low cost To add branches Quick result turnaround Online Self-paced Training (?) (Ghost) Personal Data security Languages for Overseas (?) (Ghost) Ongoing Performance monitoring No large  upfront costs Low cost  for additional  reports Easy  candidate  set up Track  candidates  automatically Return on Investment (Ghost)
‘ Plain English’ reports Languages for Overseas (?) (Ghost) ’ 99%’ Up time Large report Range  Support  Non-Performer coaching Quick result turnaround Identify  potential ‘ stars’ at hiring Retain top Performers (?) (Ghost) Online Self-paced Training (?) (Ghost) Track  candidates  automatically Low cost  for additional  reports Inexpensive  to use Affordable  upgrades No expensive Certification Or training No large  upfront costs Low cost To add branches Return on Investment (Ghost) No IT support Or  programming Web based solution Single system For entire country Personal Data security Ongoing Performance monitoring Easy  candidate  set up Full Implementation support Structure the  Interview process Proven track  Record with  sales teams
 
 
The Pain Map is… ,[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
Pain Mapping Process -  An Overview the requirement! Module 3  |   Analysing Client Requirements Update the  Pain Map with  the PPR input Brainstorm on  other likely  “ Pains” Build a  “ Pain Map” List the major “ Pains” Prepare list of questions on the requirement Have a Pre-Proposal Review (PPR) Create “ Outline  Requirements Statement”
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements List the major “ Pains”
1. List the major Pains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements Brainstorm on  other likely  “ Pains”
2. Brainstorm on other likely Pains ,[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
2. Brainstorm on other likely Pains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
2. Brainstorm on other likely Pains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
2. Brainstorm on other likely Pains ,[object Object],[object Object],[object Object],[object Object],Many of these will become out at the PPR  or will be known from current account knowledge Module 3  |   Analysing Client Requirements
2. Brainstorm on other likely Pains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
2. Brainstorm on other likely Pains ,[object Object],Module 3  |   Analysing Client Requirements
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements
4. Create Outline Reqs Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… and it’s terribly easy to produce from your Pain Map Module 3  |   Analysing Client Requirements
4. Create Outline Reqs Statement ,[object Object],[object Object],[object Object],[object Object],The main aspects of the requirement  in order of priority, in client language Our initial investigation shows your requirement  under four main headings: Module 3  |   Analysing Client Requirements
4. Outline Reqs Statement: Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],The main points under this heading  in order of client priority,  and in client language Module 3  |   Analysing Client Requirements
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements
5. Prepare questions on the requirement ,[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements
6. Have Pre-Proposal Review (PPR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements
7. Update “Pain Map” with PPR input  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 3  |   Analysing Client Requirements
Pain Mapping Process –  7 Simple Steps the requirement! Create “ Outline  Requirements Statement” Module 3  |   Analysing Client Requirements
Now that you have a good handle on the true client requirements, time to consider building a Winning solution to meet them Module 3  |   Analysing Client Requirements
“ If time be of all things precious, wasting time must be the greatest prodigality, since lost time is never found again; and what we call time enough always proves little enough” Benjamin Franklin Module 3  |   Analysing Client Requirements
Are you an in-house trainer or a sales trainer / consultant?  Want a full set of these slides to integrate into your own programs? These are available to all bulk purchases of the latest edition of ‘Winning Business Proposals’ who purchase 200 copies or more in hard copy or electronic formats. For pricing information or any other enquiries: please use the contact form on  www.deiricmccann.com   Would you like a full set of all 7 modules of this course in an editable PowerPoint format?

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Winning Business Proposals Module 3

  • 1. Module 3 | Analysing Your Client’s Requirements Winning Business Proposals
  • 2. “ Take care to get what you like, or you will be forced to like what you get” George Bernard Shaw Module 3 | Analysing Client Requirements
  • 3.
  • 4.
  • 5. If you get the definition of the requirement wrong, then any solution you propose will be wrong. Module 3 | Analysing Client Requirements Deals are won or lost on the definition of the real requirement
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Retain top Performers (?) (Ghost) Support Non-Performer coaching ’ 99%’ Up time Proven track Record with sales teams Web based solution Single system For entire country Inexpensive to use Affordable upgrades No IT support Or programming Large report Range Structure the Interview process No expensive Certification Or training Identify potential ‘ stars’ at hiring ‘ Plain English’ reports Full Implementation support Low cost To add branches Quick result turnaround Online Self-paced Training (?) (Ghost) Personal Data security Languages for Overseas (?) (Ghost) Ongoing Performance monitoring No large upfront costs Low cost for additional reports Easy candidate set up Track candidates automatically Return on Investment (Ghost)
  • 11. Retain top Performers (?) (Ghost) Support Non-Performer coaching ’ 99%’ Up time Proven track Record with sales teams Web based solution Single system For entire country Inexpensive to use Affordable upgrades No IT support Or programming Large report Range Structure the Interview process No expensive Certification Or training Identify potential ‘ stars’ at hiring ‘ Plain English’ reports Full Implementation support Low cost To add branches Quick result turnaround Online Self-paced Training (?) (Ghost) Personal Data security Languages for Overseas (?) (Ghost) Ongoing Performance monitoring No large upfront costs Low cost for additional reports Easy candidate set up Track candidates automatically Return on Investment (Ghost)
  • 12. ‘ Plain English’ reports Languages for Overseas (?) (Ghost) ’ 99%’ Up time Large report Range Support Non-Performer coaching Quick result turnaround Identify potential ‘ stars’ at hiring Retain top Performers (?) (Ghost) Online Self-paced Training (?) (Ghost) Track candidates automatically Low cost for additional reports Inexpensive to use Affordable upgrades No expensive Certification Or training No large upfront costs Low cost To add branches Return on Investment (Ghost) No IT support Or programming Web based solution Single system For entire country Personal Data security Ongoing Performance monitoring Easy candidate set up Full Implementation support Structure the Interview process Proven track Record with sales teams
  • 13.  
  • 14.  
  • 15.
  • 16. Pain Mapping Process - An Overview the requirement! Module 3 | Analysing Client Requirements Update the Pain Map with the PPR input Brainstorm on other likely “ Pains” Build a “ Pain Map” List the major “ Pains” Prepare list of questions on the requirement Have a Pre-Proposal Review (PPR) Create “ Outline Requirements Statement”
  • 17. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements List the major “ Pains”
  • 18.
  • 19. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements Brainstorm on other likely “ Pains”
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements
  • 27. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements
  • 28.
  • 29.
  • 30.
  • 31. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements
  • 32.
  • 33. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements
  • 34.
  • 35. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements
  • 36.
  • 37. Pain Mapping Process – 7 Simple Steps the requirement! Create “ Outline Requirements Statement” Module 3 | Analysing Client Requirements
  • 38. Now that you have a good handle on the true client requirements, time to consider building a Winning solution to meet them Module 3 | Analysing Client Requirements
  • 39. “ If time be of all things precious, wasting time must be the greatest prodigality, since lost time is never found again; and what we call time enough always proves little enough” Benjamin Franklin Module 3 | Analysing Client Requirements
  • 40. Are you an in-house trainer or a sales trainer / consultant? Want a full set of these slides to integrate into your own programs? These are available to all bulk purchases of the latest edition of ‘Winning Business Proposals’ who purchase 200 copies or more in hard copy or electronic formats. For pricing information or any other enquiries: please use the contact form on www.deiricmccann.com Would you like a full set of all 7 modules of this course in an editable PowerPoint format?