What is Social Media How is Social Media used to communicate Using Social Media in internal communications The challenges Case study: Department of Education & Early Childhood Development’s Online Communications and Collaboration Strategy

1. Examining the practical value of social media as a communication tool Deb Parker – Manager, Print and Online Communications Kirsty Yuritta - Senior Project Manager Department of Education and Early Childhood Development, Victoria Strategic Internal Communication, Wednesday 18 February 2009

14. Stakeholder and user consultation Activity Description Comment Stakeholder interviews 1 hour semi-structured interview with key stakeholders 29 interviews conducted 35 participants in total (2-3 attendees at some interviews) Contextual Analysis 1.5-2.0 session at users’ workstations including observation and directed tasks. 12 contextual analysis sessions completed User workshops 2 hour interactive workshop 2 workshops completed (8 participants per group) Stakeholder Consultations 2 hour interactive workshop 2 workshops completed (8 participants per group) Online Survey Staff views about effectiveness of online channels and tools 1124 respondents

15. Online user survey response Total number of responses - 1124 Role No of responses Central staff 298 Regional staff 137 Principals 146 Business managers 396 School teachers 29 Statuatory Authorities 30 Others 125

16. Online user survey findings - use of online tools Technology I have not heard of this I use this for personal reasons I use this for work I don’t currently use this for work, but I would like to I would not use this for work Don’t know/ Can’t say Online chat 6% 12% 10% 25% 36% 18% Blogs 10% 11% 9% 26% 31% 20% Photo sharing 9% 21% 18% 23% 25% 14% Social networks 22% 12% 5% 11% 24% 32% Podcasts 13% 10% 6% 34% 19% 24% Social bookmarking 34% 6% 3% 9% 18% 35% Internet forums 12% 9% 16% 31% 17% 21% Video conferencing 9% 5% 12% 43% 13% 23% Video streaming 18% 6% 5% 32% 13% 31% Instant Messaging 12% 16% 25% 29% 13% 15% Data conferencing 27% 2% 5% 30% 13% 27% Voting systems 20% 3% 12% 24% 11% 33% Wikis 22% 7% 12% 21% 11% 32% Personal email distribution lists 3% 23% 66% 10% 8% 6% RSS feeds 37% 5% 4% 12% 8% 39% Workflow systems 31% 0% 6% 21% 7% 38% Team sites (eg Edugate) 20% 1% 25% 22% 5% 28% Application sharing 49% 4% 13% 15% 5% 20% Pre-defined email distribution lists 9% 5% 50% 22% 4% 14%

17. Online user survey findings - collaboration

18. Online user survey findings - access