2. Thank You and Congratulations
My Career Transition
Simple Formula for Success
Reimagine What Success Means Today
How ‘Top Performers’ Deliver Excellence
Brand is YOU, Branding is YOU in ACTION
3 R’s to Stand Out Branding
Personal Brand: Be More
3.
4. Simple Formula for Success?
Claim your piece of ‘real estate’ in your
chosen field
Steadfast commitment to your profession
and professionalism
Build, grow, nurture and serve a loyal tribe
and community
6. Fresh Ideas
New Approaches
Innovative Thinking
Full engagement in tools and platforms
Strong Brand/Branding
Radical Reality-Radical Action-Radical Results
Master Marketer
Master Networker
Master Salesperson
7. Since 2008, We Have All Had to..
Re-imagine What Success Means..
Gallop reports an increase in economic confidence in 2012..
Americans saying the economy is
"getting worse" fell 12%!
GDP growing
Unemployment is down
Stock Market is up (13K)
Optimism Index up 5 months in a row
*Best levels since the week ending Feb. 13, 2011.
8. Feb/2012, NAR
Housing affordability conditions improved
with softer existing-home prices
Record-low mortgage interest rates
Rising sales and lower inventory creating
more balanced conditions.
9. *Michael Levy, The Leadership Edge, 6 Qualities of Top Performers.
Focus
Integrity
Service
Relationships
Smart/Hard Work
Continuous Improvement
What happens though when things shift and change
so dramatically and these fundamentals need to
be adapted into a different world?
10. “Professional Accountability can temper
volatility and uncertainty”
Professional Habits
Systems and Processes
Ability to Change and Adapt
Willingness to Learn and Use Technology
Intangibles (experience, wisdom, spirit, heart,
interpersonal skills)
Sense of Humor
12. Brand and Branding are separate,
mutually inter-dependant concepts.
Who am I.
What do I do.
Whom do I serve.
How do I deliver me.
Clear, Consistent, Concise
13. Your Brand is YOU, Your DNA
Personality
Essence
Intangibles
Fascinations
Drivers
Experience
Wisdom
Heart
Soul
14. Everything you DO to promote, market, advertise,
share, engage, build, interact, align with people!
Not Negotiable
I am a Player
Live, work, play
in two worlds
F2F, Web
16. 1) Laser clear on who they are, what
they do and whom they serve.
2) They differentiate themselves and
their companies from their
competition.
3) They build legacy through
consistency, excellence,
leadership .
17. Reinvent how you use your
talents and accomplishments
Reimagine what success looks
like and means to you
Reinvigorate your visual
image, marketing and
messaging
18.
19. 25 FREE/Low Cost Ways to Market Yourself NOW
FREE monthly marketing letter
FREE Teleclass
Go to DeborahShane.com and sign up!
Mini Brand Evaluation
Career Author