1. Presented by Debashis Mondal (MBA)

2. Devox (India) Ltd.
 It is a sportswear & sports shoe
manufacturing company
 It is a company which has showroom
at posh market of metro
 Its main objective to maximize profit

3.  Mr. Oberoi
– Customer, also an HRD executive
in a multinational company
 Mrs. Oberoi – Wife of Mr. Oberoi
 Mr. Rahul
– A young sales executive trainee
 Mr. Sharma – Manager of the showroom
 Mr. Khare
– General manager (sales) at the
headquarters

4. Strength –
 Good communication System
 Gentle and loyal employee
 Diversified price range
 Exclusive Metro showrooms
 Quality products
 Fresh stocks

5. Weakness –
 Lack of strong values & morals
 Profit oriented
 Unsatisfactory after sales service
 Branch manager has no power to take decision

6. Opportunity –
 Good market value
 Demand for sportswear is increasing among youth
 Moving into new market segments
 Expansion in global market to create a brand image
 Should be use new technologies for manufacturing
new models

7. Threats –
 Product must be unique and competitive
 Competition is very strong in footwear market segments
 Rapid changes in technology & consumer preference
 Customer unsatisfaction
 There is no return policy
 Global economic condition

8. Strength –
 Smart & flexible
 Calm and cool
 Obedient & humble
 Professional sales person
Weakness –
 Lack of convincing power
 Unexperienced
 Argumentative

9. Opportunity –
 Can be a good Sales Executive in Future
 Career growth
 Ethical work behavior can lead to progress
Threats –
 Inefficiency in dealing with customers
 Can easily be dominated by any customer
 Working under prejudice boss can force him
to loose his work ethics

10. Strength –
Weaknes –
 Confident
 Rigid
 Outspoken
 Illogical
 persisting
 Rude
 Careless
 Aggressive

11. Opportunity –
 Can be good In demanding or dominating others
 To overcome his mistakes
Threats –
 Impatience
 Arguable nature may create differences in
relations
 Bossy attitude may lead to hamper situation

12. Strength –
 Effective communicator
 Good listener & observer
 Polite & Calm
 Branch Manager
 Clear about his role and purpose
Weaknes –
 Lack of decision making ability
 Submissive nature

13. Opportunity –
 Can be a better manager in future
Threats –
 Employee
 From Customers

14. Strength –
 Easy going
 Cool minded
 Supportive
 Understanding
 Husband is HRD Executive in MNC
Weaknes –
 Lack of communication skill
 Lack of initiative

15. Opportunity –
 Can be a good customer
 Help her husband
Threats –
 It may effect her personal life

16. Strength –
 General Manager
 Good arbitrator
 Professional
 Decisive
Weaknes –
 Personal biasness
 Uses assertive sentences

17. Opportunity –
 Can be a good general manager in future
 Can be a good leader
 Motivation & guidance
Threats –
 Attitude towards the customer
 Prejudice behavior
 Negative impression on subordinates

22.  Barrier of communication between
Mr. Oberoi and Rahul
 Wrong attitude of seller towards the customer
 The company should adopt unbiased attitude
towards the customer
 Consumer like Mr.Oberoi should have inherit
the 3Vs of communication (verbal,vocal,,visual)

23.  Communication is successful only when
purpose is fulfilled
 Purpose of communication may be to –
inform, persuade, motivate
 In each situation, there is a positive change
intended to attitude/ perception/ belief in the target
audience in a desired manner