Pie Face has a very playful brand and if you don't already reject the monotony of the dreaded corporate 'slide format', perhaps this one will change you mind. It's a riot of colour featuring a palette that brings to mind a collection of neon signs yet stays on-brand. We developed a series of backgrounds and treatments and then let the actual content decide what colours and background we would use on a given slide. Not for everyone, but as the old saying goes if no ones hating you, probably no one loves you either. Your job as presenters is to try and standout, our job is to help encourage and cajole you to do so and provide the tools to do it. "Courage Merri … courage for our friends"

1. FY2011yearinreview

2. Promotion
Brand
Marketing
Strongly
Dissatisfied
Dissatisfied
Slightly
Dissatisfied
Uncertain
Slightly
Satisfied
Satisfied
Strongly
Satisfied
Franchise
Sector Avg.
Pie Face 2011
we’re listening

3. keydrivers
frequency
increasing
Coffee
Product development
Online loyalty program
Quality focus

4. Wednesday, 14 September 2011

5. Regular coffee customers worth between $2,000 - $3,000 pa
Target to increase share of sales from avg. 20% to 25%
Designed to appeal to Espresso enthusiasts
Researching richer / stronger Hard Blend
Better coffee point of sale support
re-branded coffeeprogram

6. The biggest acquisition
opportunity our stores
have, is the foot traffic
at our doors!
path to purchase store signage

7. Wednesday, 14 September 2011

8. catering action plan
• Catering packages
• Catering booklet
• Own catering site with task retail
• Dedicated EDM program to catering database
• Develop your own plan

9. "Any damn fool can put on
a deal, but it takes genius,
faith and perseverance to
create a brand."
~ David Ogilvy

10. brandbuildingbuilding
Keybrand
buildingactivities
thisyear
Pie Jam
Publicity
Advertising
Online
Pie TV
Other cool stuff

11. brandbuildingbuilding
How does
this affect
me?
Value as multiple of Op Profit
0
2
4
6
Unbranded Good Brand Great Brand

12. If you take
nothing
else from
today...
Value as multiple of Op Profit
=happy
Customers expect the experience to be fun.
Don’t let them down!!!

13. lac
BLACKSpecialist brand focused
publicists
Very good at leveraging
main stream, high end media
42 hits in 5 months
$770k value already

14. Feedback / questions
Set up marketing planning session
Keep lines of communication open
what next?...

15. $80b
$4b
a final thought...
Firm Value $