4. Internal stakeholders Can help champion your cause Vital to win over Not always obvious - a programmer could be as much a stakeholder as the MD Programmers love cakes Everyone loves to feel important Get chatty Market yourself Devise a business case for changes both for developers & management
5. Getting SEO Done Get people onboard with both practical & business cases Programmers (mostly) like coffee & cakes Always go to meetings with yummy goodness Image credit Virus in Training Image credit chantastic
6. Do it in an SEO way or else! Internal Advocate
7. How I did it Presentations to senior management focusing on cost savings
8. How I did it Meetings with management & developers presenting business case plus cost benefits
9. How I did it Giving alternatives, explaining benefit, offering different options “yes you absolutely could. We’d take a hit on traffic and rank less well but yes we can.” “My way may not seem idea but here, have a cupcake and let me explain...”
10. How I did it Internal Marketing- interesting news emails (nothing formal), etc Friendly reminder emails, chatty emails, keeping in regular contact
11. How I did it Being pleasant Geekiness Personality Inspiring Business Cases Internal Champions