SlideShare ist ein Scribd-Unternehmen logo
1 von 53
Downloaden Sie, um offline zu lesen
DavidCutler.net - Inform & Connect
Marketing Business DevelopmentTechnology Consulting
Energy
Ideas
Connections
Thinking & Doing
Systems Thinking
Design Thinking
Code Thinking
DELIVERY
what is your innovation dilemma?
innovation ... delivered
SELECTED CLIENTS
strategic partners
STRATEGIC PARTNERS
DIGITAL & TECHNOLOGY TRANSFORMATION ENGAGEMENTS
• Technology Due Diligence
• Qualitative Research
• Personas and User Journeys
• Prototyping
• Agile Web & Mobile Product Development
• Insights as a Service (IaaS) – Dashboards, Portfolio Management
PARTNERS
startup success stories
Radian Gen closes new round of
investment from Solar Plus in May
2016.
Unation initiates a lite-IPO to raise
$20m in May 2016.
Podium Data raises $10mn . Named
“Big Data Innovative Technology of the
Year” Winner at MassTLC’s Technology
Leadership Awards.
Boloro raises $5m in convertible notes
at 100m+ valuation in Dec 2016.
IPO’s at $14 per share in June 2015.
Compuware acquired by
Thomas Bravo LLC, a private
equity firm, for $2.5 billion
in September 2014.
Jill’s List was acquired by Mind
Body Online in 2013
BEZ was acquired by
Compuware in 2011.
Iris and david cutler update
Lifecycle Marketing Optimization - Customer Engagement for Their Many Paths to Purchase
Lifecycle Optimizers and Automation for More Effective Engagements
CASESTUDY
Podium Data
Podium data is an end-to-end data management and
preparation platforms which assist enterprises to
dramatically lower the time, cost and effort of managing
and making their high-performance business data useful
using Big Data technologies.
Creative Chaos set up an augmented team of strong java,
big data and hadoop engineers to help build the Podium
platform with the core team being in Boston. Podium
relies on us for developing new features and extending
functionality in the platform.
Podium Data/Qlik
Technologies:
Languages: Java, Javascript
Database: Postgres
Frameworks: Client Side - Jquery, AngularJS, JSPlumb;
Server Side - Spring MVC, Spring Core,
Hadoop for Big Data
Immersion into the “Upscale Active” Segment
Cross-Platform Marketing Engagement
Delivering Data-Driven Brand Performance
Iris and david cutler update
The Right
Environment
Even at 8 years old you knew
It was better to ask for something
When your parents were
In a good mood . . .
Give your brand the same
Opportunity for success.
MINDS OPEN
ON THE MOUNTAIN
The Formula
for Great
Marketing
= Upscales
Actives
+ Lots of
Data +
Iris and david cutler update
Multi-Media Distribution Partners - Enhance Your Influence
500,000
drive-time
radio spots
with
snow reports
Mobile App
integration
Targeted Digital
Millions of
broadcast spots
and website ads
text &
e-mail
micro-site
direct mail
social media integration
Web content
outdoor media
& Radio
Data capture
delivery
& research
instant rewards, eCoupons,
VIP pass, directions, etc.
Event activation flow - cross media integration - VIP membership services
Dynamic
Mobile
engagement
Interactive Content:
event video capture,
Selfie stations, etc.
Event
Activation
Friends
Maps
Weather
VIP:
Deals
Tracker
dealership dashboard for acquisition and direct marketing to “Drive Sales”
Chevy Gas Friendly to Gas Free
6 Display Vehicles
12 Resort Sponsorships
24 Activation Days
8 Automotive Product Specialists
Vehicle Demos
120k Targeted Highly Qualified Leads
How to Activate Innovation
Data-Driven Marketing Activation
The Step Back – Nestle wants to offer membership to home water delivery services to the right audience by understanding their needs
Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and entrepreneurialism
Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%
Corporate Business Development
Account Management
Data-Driven Product Development
Startups & Technology
The Step Back - ABI aspires to engage and leverage partners and employees but existing methods were inefficient and uninspiring
Bold Leap Forward - Idea scouting in a single custom dashboard of normalized feeds with dynamic ranking tied to ongoing corporate initiatives
Results Driven by Participation - Live accurately scored idea-flow (versus hours or days of research). Increased investment velocity by 30%
Partners
testimonial
“
Creative Chaos is as much a way of thinking about technology as it is a dependable
software development partner.
They make it easy to do our jobs better.
Whether in a sprint or during business strategy sessions, they bring process
experience, fresh ideas, and a commitment to deliver. One example is a cross-
enterprise dashboard for scouting and scoring ideas from all our employees.
”
- Luke Charrington - Manager at ZX-Ventures, ABI Innovation Lab
The Step Back - C-Suite at P&G wants to be “agile”
Bold Leap Forward - Enable more complete visualization and assessment of all consumer and enterprise data to power perfection
Results Driven by Participation - Pilot portfolio doubled with new efficiency. Evaluation costs down 25%. Tide has bragging rights to other depts
The Step Back - People love the cool rich content in the app but purchase on other sites, like more streamlined Best Buy and Amazon
Bold Leap Forward - Build an integrated product demo experience that only the true evangelical GoPro culture could conjure and fulfill
Results Driven by Participation – Churn down 40%. Basket size up 16%. Frequency of purchase up 3x/year. CLV up an estimated 20%
Iris and david cutler update
The Step Back – This $5B waste delivery service was struggling for more … smaller labs, dentists, etc. in-between their big hospital clients
Bold Leap Forward – Research revealed different online/offline requirements. New systems and business models were designed and tested
Results Driven by Participation – Sales Cycle cut in half. Frequency of service up 10%. MRR up 7%. Feedback enables requests for new services
The Step Back - We need help to love everything about our cars
Bold Leap Forward - This new app will deliver all interrelated combinations of enhancements and services for each individual’s vehicle(s)
Results Driven by Participation – MVP pilot results show custom Daily Deals increase purchasing frequency by over 100%. ATV up 25%
The
Community
Engagement
Stack
Superior Experience
The Step Back – Verizon is getting slammed for poor employee management
Bold Leap Forward – Engage employees across media channels and locations, from Headquarters to home workers
Results Driven by Participation - Intranet communication increased 22%. Job retention increased by 12%. Glassdoor score added .6 points
Content Creation & Logistics
Industry Engagement
Cross-Channel Market Development
Built and managing this
portal for tech, strategy,
and software development
outsourcing for business
services, consultants, and
creative marcom agencies
http://partners.creativechaos.co
Spoke at International Society of Professional Innovation Management Multiple
Events
See Details and Watch This Video HERE
Connected Things at MIT with Loopd
Linkedin Article here Medium Article Here
Global Perspective & Solutions Report
Iris and david cutler update
Tech Hub Executives Peer Group Roundtables
Innovation Delivery with Creative Chaos
Tech Translator and Solution Evangelist
Match0making between Internal / External Teams
Iris and david cutler update
IDEATE
research & insights
Innovation starts with research. We ask questions to determine
consumer motivations, emotional triggers and insights into attitude
and behavior so we can help build a market-fit solution.
QUALITATIVE RESEARCH
•Focus Groups
•In-depth Field Interviews
•Voice of the consumer
•Usability Interviews
QUANTITATIVE RESEARCH
•Analytics
•Surveys
•Questionnaires
PROTOTYPE
experience design
We create human-centered design experiences that help transform
businesses. Our strategy and design takes a holistic approach towards
developing user-centered journeys for a fluid customer experience.
EXPERIENCE STRATEGY
Customer Insights
Competitive Landscape
Personas
User Journeys
Wireframes
Visual Designs
Prototype
DESIGN SPRINTS
Understand
Define
Diverge
Divide
Prototype
Validate
lean agile development
From bespoke web platforms and mobile apps, to big data analytics - we
have the experience and expertise to develop & deliver complex systems
iOS Android Java / J2EE
Ruby .NETPHP
Agile Product Development
BUILD
•Websites
•Web Applications
•Mobile Applications
•eCommerce Platforms
•Connected devices
•AI & Machine Learning
•Big Data & Hadoop
•IOT
•Microservices Architecture
•Javascript MV Frameworks
•eCommerce
•DevOps
Expertise
SCALE
We operationalize your ideas and manage your production
environments to ensure high performance and availability of your
business-critical assets.
• Server provision & setup
• 24x7x365 monitoring and incident
management
Infrastructure management
• High performance site &
infrastructure design
• Private vs Public vs Hybrid cloud
design
Strategy & consulting
• Web / DB / App performance tuning
• Vulnerability Assessment
• Platform hardening
• PCI Compliance
Performance & Security
• Continuous Integration
• Continuous Delivery
• Auto Scaling
DevOps
devops, production, cloud infrastructure
technology & digital stack
TECHNOLOGY
CONTENT MANAGEMENT E-COMMERCELANGUAGES
MOBILE ENTERPRISE
AGILE ANALYTICS
CLOUD
Entrepreneur & Startup Advisor
Intersecting with Corporate “Innovation Labs”
Obsessed with Product-Market Fit
EventAdvisor.com matches
professionals with the right
business events while
optimizing learning for
conference attendees, their
company, event producers,
and the entire industry.
We deliver custom career advice by
sharing peer-generated event
assessments and personalized
suggestions on your blended journey
of career development including online
e-learning progress that will be
maximized with the essential adaptive,
immersive collaboration only face-to-
face gathering can provide.
The Step Back - Business events can better. We all know this is an understatement
Bold Leap Forward - Both networking and learning are exponentially more valuable when face-to-face
Results Driven by Participation - TBD as we build a more transparent & predictive experience with AI sentiment analysis and segment tools
IBM Media Center Video
Nuarca Blockchain Studio - An IBM Partner of the Year
Iris and david cutler update
DavidCutler.net
4,500+
LinkedIn
Connections
(2019)
This is a
visualization
of 4 networks
Iris and david cutler update
www.DavidCutler.net

Más contenido relacionado

Was ist angesagt?

Metanotes Executive Overview
Metanotes   Executive OverviewMetanotes   Executive Overview
Metanotes Executive OverviewSrini Kumar
 
Digital transformation presentation
Digital transformation presentationDigital transformation presentation
Digital transformation presentationAsim Ali
 
Core Elements for Digital Transformation
Core Elements for Digital TransformationCore Elements for Digital Transformation
Core Elements for Digital TransformationChun Kang
 
Customer-Centricity in the Cloud
Customer-Centricity in the CloudCustomer-Centricity in the Cloud
Customer-Centricity in the CloudCandice Mueller
 
Net Solutions Enterprise Mobility Brochure
Net Solutions Enterprise Mobility BrochureNet Solutions Enterprise Mobility Brochure
Net Solutions Enterprise Mobility BrochureNet Solutions
 
The Dawn of Mobile Influence | Deloitte Digital
 The Dawn of Mobile Influence | Deloitte Digital The Dawn of Mobile Influence | Deloitte Digital
The Dawn of Mobile Influence | Deloitte DigitalCorey O'Neal
 
Accenture & Headstart - Diversity Hiring Proposition
Accenture & Headstart - Diversity Hiring PropositionAccenture & Headstart - Diversity Hiring Proposition
Accenture & Headstart - Diversity Hiring PropositionJohn Fennessy
 
The Four Essential Pillars of Digital Transformation
The Four Essential Pillars of Digital TransformationThe Four Essential Pillars of Digital Transformation
The Four Essential Pillars of Digital TransformationIan Thomas
 
Digital confluence framework jan 2014
Digital confluence framework jan 2014Digital confluence framework jan 2014
Digital confluence framework jan 2014Paddy Ramanathan
 
Understanding SharePoint 2013 and the Social Landscape
Understanding SharePoint 2013 and the Social Landscape Understanding SharePoint 2013 and the Social Landscape
Understanding SharePoint 2013 and the Social Landscape Perficient, Inc.
 
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015G3 Communications
 
Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe Amplexor
 
Connecting Salesforce.com & Office 365 using Microsoft Flow & PowerApps
Connecting Salesforce.com & Office 365 using Microsoft Flow & PowerAppsConnecting Salesforce.com & Office 365 using Microsoft Flow & PowerApps
Connecting Salesforce.com & Office 365 using Microsoft Flow & PowerAppsJared Matfess
 
Digital Transformation Review 10
Digital Transformation Review 10Digital Transformation Review 10
Digital Transformation Review 10Capgemini
 
Digital Transformation Summit 2019: How to create a company culture that entr...
Digital Transformation Summit 2019: How to create a company culture that entr...Digital Transformation Summit 2019: How to create a company culture that entr...
Digital Transformation Summit 2019: How to create a company culture that entr...Lisa Lombardi
 
The Digital Watercooler - Buzz & Business Value of Enterprise Social
The Digital Watercooler - Buzz & Business Value of Enterprise SocialThe Digital Watercooler - Buzz & Business Value of Enterprise Social
The Digital Watercooler - Buzz & Business Value of Enterprise SocialKaruana Gatimu
 
Business agility imperatives smarter solutions-transformation-icty 2011-1
Business agility imperatives smarter solutions-transformation-icty 2011-1Business agility imperatives smarter solutions-transformation-icty 2011-1
Business agility imperatives smarter solutions-transformation-icty 2011-1zslmarketing
 
What to look for in a Digital Experience Platform?
What to look for in a Digital Experience Platform?What to look for in a Digital Experience Platform?
What to look for in a Digital Experience Platform?Ruud Kluivers
 

Was ist angesagt? (20)

Metanotes Executive Overview
Metanotes   Executive OverviewMetanotes   Executive Overview
Metanotes Executive Overview
 
Digital transformation presentation
Digital transformation presentationDigital transformation presentation
Digital transformation presentation
 
Core Elements for Digital Transformation
Core Elements for Digital TransformationCore Elements for Digital Transformation
Core Elements for Digital Transformation
 
Customer-Centricity in the Cloud
Customer-Centricity in the CloudCustomer-Centricity in the Cloud
Customer-Centricity in the Cloud
 
Net Solutions Enterprise Mobility Brochure
Net Solutions Enterprise Mobility BrochureNet Solutions Enterprise Mobility Brochure
Net Solutions Enterprise Mobility Brochure
 
The Dawn of Mobile Influence | Deloitte Digital
 The Dawn of Mobile Influence | Deloitte Digital The Dawn of Mobile Influence | Deloitte Digital
The Dawn of Mobile Influence | Deloitte Digital
 
Accenture & Headstart - Diversity Hiring Proposition
Accenture & Headstart - Diversity Hiring PropositionAccenture & Headstart - Diversity Hiring Proposition
Accenture & Headstart - Diversity Hiring Proposition
 
HCLT Brochure: Dex one
HCLT Brochure: Dex oneHCLT Brochure: Dex one
HCLT Brochure: Dex one
 
The Four Essential Pillars of Digital Transformation
The Four Essential Pillars of Digital TransformationThe Four Essential Pillars of Digital Transformation
The Four Essential Pillars of Digital Transformation
 
Digital confluence framework jan 2014
Digital confluence framework jan 2014Digital confluence framework jan 2014
Digital confluence framework jan 2014
 
Understanding SharePoint 2013 and the Social Landscape
Understanding SharePoint 2013 and the Social Landscape Understanding SharePoint 2013 and the Social Landscape
Understanding SharePoint 2013 and the Social Landscape
 
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015
 
Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe
 
Connecting Salesforce.com & Office 365 using Microsoft Flow & PowerApps
Connecting Salesforce.com & Office 365 using Microsoft Flow & PowerAppsConnecting Salesforce.com & Office 365 using Microsoft Flow & PowerApps
Connecting Salesforce.com & Office 365 using Microsoft Flow & PowerApps
 
Digital Transformation Review 10
Digital Transformation Review 10Digital Transformation Review 10
Digital Transformation Review 10
 
Digital Transformation Summit 2019: How to create a company culture that entr...
Digital Transformation Summit 2019: How to create a company culture that entr...Digital Transformation Summit 2019: How to create a company culture that entr...
Digital Transformation Summit 2019: How to create a company culture that entr...
 
The Digital Watercooler - Buzz & Business Value of Enterprise Social
The Digital Watercooler - Buzz & Business Value of Enterprise SocialThe Digital Watercooler - Buzz & Business Value of Enterprise Social
The Digital Watercooler - Buzz & Business Value of Enterprise Social
 
Business agility imperatives smarter solutions-transformation-icty 2011-1
Business agility imperatives smarter solutions-transformation-icty 2011-1Business agility imperatives smarter solutions-transformation-icty 2011-1
Business agility imperatives smarter solutions-transformation-icty 2011-1
 
What to look for in a Digital Experience Platform?
What to look for in a Digital Experience Platform?What to look for in a Digital Experience Platform?
What to look for in a Digital Experience Platform?
 
Digital Business - Accenture
Digital Business - AccentureDigital Business - Accenture
Digital Business - Accenture
 

Ähnlich wie Iris and david cutler update

Society Overview - 2015
Society Overview - 2015Society Overview - 2015
Society Overview - 2015Dan Glavin
 
Digital Transformation and the Marketing Professional
Digital Transformation and the Marketing ProfessionalDigital Transformation and the Marketing Professional
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
 
Is your business ready for a Digital Transformation?
Is your business ready for a Digital Transformation?Is your business ready for a Digital Transformation?
Is your business ready for a Digital Transformation?Alex Novadnieks
 
Are You Ready For a Digital Transformation?
Are You Ready For a Digital Transformation? Are You Ready For a Digital Transformation?
Are You Ready For a Digital Transformation? Kyler Miles
 
Reimagine Your Business in a Digital-First World with Microsoft
Reimagine Your Business in a Digital-First World with MicrosoftReimagine Your Business in a Digital-First World with Microsoft
Reimagine Your Business in a Digital-First World with MicrosoftPerficient, Inc.
 
Gartner AADI 2010 Sponsor Presentation
Gartner AADI 2010 Sponsor PresentationGartner AADI 2010 Sponsor Presentation
Gartner AADI 2010 Sponsor PresentationPascal Winckel
 
Prodigi - A WWP Agency
Prodigi - A WWP Agency Prodigi - A WWP Agency
Prodigi - A WWP Agency Shaurya Kapoor
 
Digital Foundations to Transform Customer Experiences Through Process Optimiz...
Digital Foundations to Transform Customer Experiences Through Process Optimiz...Digital Foundations to Transform Customer Experiences Through Process Optimiz...
Digital Foundations to Transform Customer Experiences Through Process Optimiz...Jared Hill
 
Acquity Group Overview
Acquity Group OverviewAcquity Group Overview
Acquity Group Overviewdmccobb
 
NS software product development
NS software product developmentNS software product development
NS software product developmentNet Solutions
 
Enterprise digital Labs
Enterprise digital LabsEnterprise digital Labs
Enterprise digital LabsZinnov
 
SAP Cloud Solutions for All Ariba Customers
SAP Cloud Solutions for All Ariba CustomersSAP Cloud Solutions for All Ariba Customers
SAP Cloud Solutions for All Ariba CustomersSAP Ariba
 
SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...
SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...
SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...ariewm1
 
The Future of the Digital Economy and SAP's Role
The Future of the Digital Economy and SAP's RoleThe Future of the Digital Economy and SAP's Role
The Future of the Digital Economy and SAP's RoleSAP Technology
 
Enterprise digital labs
Enterprise digital labsEnterprise digital labs
Enterprise digital labsZinnov
 
What Does It Mean to Digitize a Company?
What Does It Mean to Digitize a Company?What Does It Mean to Digitize a Company?
What Does It Mean to Digitize a Company?Teradata
 

Ähnlich wie Iris and david cutler update (20)

Greetings david cutler inform and connect
Greetings   david cutler inform and connectGreetings   david cutler inform and connect
Greetings david cutler inform and connect
 
Horizon and david cutler
Horizon and david cutlerHorizon and david cutler
Horizon and david cutler
 
Society Overview - 2015
Society Overview - 2015Society Overview - 2015
Society Overview - 2015
 
Digital Transformation and the Marketing Professional
Digital Transformation and the Marketing ProfessionalDigital Transformation and the Marketing Professional
Digital Transformation and the Marketing Professional
 
Is your business ready for a Digital Transformation?
Is your business ready for a Digital Transformation?Is your business ready for a Digital Transformation?
Is your business ready for a Digital Transformation?
 
Are You Ready For a Digital Transformation?
Are You Ready For a Digital Transformation? Are You Ready For a Digital Transformation?
Are You Ready For a Digital Transformation?
 
Reimagine Your Business in a Digital-First World with Microsoft
Reimagine Your Business in a Digital-First World with MicrosoftReimagine Your Business in a Digital-First World with Microsoft
Reimagine Your Business in a Digital-First World with Microsoft
 
Gartner AADI 2010 Sponsor Presentation
Gartner AADI 2010 Sponsor PresentationGartner AADI 2010 Sponsor Presentation
Gartner AADI 2010 Sponsor Presentation
 
Smazee Profile 2020
Smazee  Profile  2020Smazee  Profile  2020
Smazee Profile 2020
 
Prodigi - A WWP Agency
Prodigi - A WWP Agency Prodigi - A WWP Agency
Prodigi - A WWP Agency
 
Digital Foundations to Transform Customer Experiences Through Process Optimiz...
Digital Foundations to Transform Customer Experiences Through Process Optimiz...Digital Foundations to Transform Customer Experiences Through Process Optimiz...
Digital Foundations to Transform Customer Experiences Through Process Optimiz...
 
Acquity Group Overview
Acquity Group OverviewAcquity Group Overview
Acquity Group Overview
 
NS software product development
NS software product developmentNS software product development
NS software product development
 
Enterprise digital Labs
Enterprise digital LabsEnterprise digital Labs
Enterprise digital Labs
 
SAP Cloud Solutions for All Ariba Customers
SAP Cloud Solutions for All Ariba CustomersSAP Cloud Solutions for All Ariba Customers
SAP Cloud Solutions for All Ariba Customers
 
SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...
SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...
SAP PLM-SAP Product Lifecycle Management for Discrete Industries (Solution Ov...
 
The Future of the Digital Economy and SAP's Role
The Future of the Digital Economy and SAP's RoleThe Future of the Digital Economy and SAP's Role
The Future of the Digital Economy and SAP's Role
 
Enterprise digital labs
Enterprise digital labsEnterprise digital labs
Enterprise digital labs
 
What Does It Mean to Digitize a Company?
What Does It Mean to Digitize a Company?What Does It Mean to Digitize a Company?
What Does It Mean to Digitize a Company?
 
Online reputation management solution
Online reputation management solutionOnline reputation management solution
Online reputation management solution
 

Mehr von Sales Strategy and Innovation Delivery

Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sales Strategy and Innovation Delivery
 

Mehr von Sales Strategy and Innovation Delivery (20)

Sales opportunity assessment report call center template
Sales opportunity assessment report   call center templateSales opportunity assessment report   call center template
Sales opportunity assessment report call center template
 
Sales opportunity assessment report call center template
Sales opportunity assessment report   call center templateSales opportunity assessment report   call center template
Sales opportunity assessment report call center template
 
New master david cutler
New master   david cutlerNew master   david cutler
New master david cutler
 
Email report october 2018
Email report october 2018Email report october 2018
Email report october 2018
 
research topline report
research topline report research topline report
research topline report
 
Singular dtv proposal (1)
Singular dtv   proposal (1)Singular dtv   proposal (1)
Singular dtv proposal (1)
 
digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1
 
Future 100 jwt
Future 100 jwtFuture 100 jwt
Future 100 jwt
 
Target partner profiles 2019
Target partner profiles 2019Target partner profiles 2019
Target partner profiles 2019
 
Battlecard enterprise innovation for fortune 1000
Battlecard   enterprise innovation for fortune 1000Battlecard   enterprise innovation for fortune 1000
Battlecard enterprise innovation for fortune 1000
 
short version
short versionshort version
short version
 
Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019
 
Aloop sow v1.5
Aloop sow v1.5Aloop sow v1.5
Aloop sow v1.5
 
David cutler slides shared at mit ilp update
David cutler slides shared at mit ilp   updateDavid cutler slides shared at mit ilp   update
David cutler slides shared at mit ilp update
 
Creative chaos overview code thinking
Creative chaos overview code thinkingCreative chaos overview code thinking
Creative chaos overview code thinking
 
The ascent roundtable presenation draft 4.14.19
The ascent roundtable presenation draft   4.14.19The ascent roundtable presenation draft   4.14.19
The ascent roundtable presenation draft 4.14.19
 
NSTC Leadership Peer Group Roundtable broch reader_v1
NSTC Leadership Peer Group Roundtable broch reader_v1NSTC Leadership Peer Group Roundtable broch reader_v1
NSTC Leadership Peer Group Roundtable broch reader_v1
 
Creative chaos overview code thinking
Creative chaos overview code thinkingCreative chaos overview code thinking
Creative chaos overview code thinking
 
Red Cross 21st century committee report
Red Cross 21st century committee reportRed Cross 21st century committee report
Red Cross 21st century committee report
 
VZ and superior
VZ and superiorVZ and superior
VZ and superior
 

Último

Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 

Último (20)

Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdf
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 

Iris and david cutler update

  • 1. DavidCutler.net - Inform & Connect Marketing Business DevelopmentTechnology Consulting
  • 3. Thinking & Doing Systems Thinking Design Thinking Code Thinking
  • 4. DELIVERY what is your innovation dilemma?
  • 6. strategic partners STRATEGIC PARTNERS DIGITAL & TECHNOLOGY TRANSFORMATION ENGAGEMENTS • Technology Due Diligence • Qualitative Research • Personas and User Journeys • Prototyping • Agile Web & Mobile Product Development • Insights as a Service (IaaS) – Dashboards, Portfolio Management
  • 7. PARTNERS startup success stories Radian Gen closes new round of investment from Solar Plus in May 2016. Unation initiates a lite-IPO to raise $20m in May 2016. Podium Data raises $10mn . Named “Big Data Innovative Technology of the Year” Winner at MassTLC’s Technology Leadership Awards. Boloro raises $5m in convertible notes at 100m+ valuation in Dec 2016. IPO’s at $14 per share in June 2015. Compuware acquired by Thomas Bravo LLC, a private equity firm, for $2.5 billion in September 2014. Jill’s List was acquired by Mind Body Online in 2013 BEZ was acquired by Compuware in 2011.
  • 9. Lifecycle Marketing Optimization - Customer Engagement for Their Many Paths to Purchase
  • 10. Lifecycle Optimizers and Automation for More Effective Engagements
  • 11. CASESTUDY Podium Data Podium data is an end-to-end data management and preparation platforms which assist enterprises to dramatically lower the time, cost and effort of managing and making their high-performance business data useful using Big Data technologies. Creative Chaos set up an augmented team of strong java, big data and hadoop engineers to help build the Podium platform with the core team being in Boston. Podium relies on us for developing new features and extending functionality in the platform. Podium Data/Qlik Technologies: Languages: Java, Javascript Database: Postgres Frameworks: Client Side - Jquery, AngularJS, JSPlumb; Server Side - Spring MVC, Spring Core, Hadoop for Big Data
  • 12. Immersion into the “Upscale Active” Segment Cross-Platform Marketing Engagement Delivering Data-Driven Brand Performance
  • 14. The Right Environment Even at 8 years old you knew It was better to ask for something When your parents were In a good mood . . . Give your brand the same Opportunity for success. MINDS OPEN ON THE MOUNTAIN The Formula for Great Marketing = Upscales Actives + Lots of Data +
  • 16. Multi-Media Distribution Partners - Enhance Your Influence 500,000 drive-time radio spots with snow reports Mobile App integration Targeted Digital Millions of broadcast spots and website ads
  • 17. text & e-mail micro-site direct mail social media integration Web content outdoor media & Radio Data capture delivery & research instant rewards, eCoupons, VIP pass, directions, etc. Event activation flow - cross media integration - VIP membership services Dynamic Mobile engagement Interactive Content: event video capture, Selfie stations, etc. Event Activation Friends Maps Weather VIP: Deals Tracker
  • 18. dealership dashboard for acquisition and direct marketing to “Drive Sales” Chevy Gas Friendly to Gas Free 6 Display Vehicles 12 Resort Sponsorships 24 Activation Days 8 Automotive Product Specialists Vehicle Demos 120k Targeted Highly Qualified Leads
  • 19. How to Activate Innovation Data-Driven Marketing Activation The Step Back – Nestle wants to offer membership to home water delivery services to the right audience by understanding their needs Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and entrepreneurialism Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%
  • 20. Corporate Business Development Account Management Data-Driven Product Development
  • 22. The Step Back - ABI aspires to engage and leverage partners and employees but existing methods were inefficient and uninspiring Bold Leap Forward - Idea scouting in a single custom dashboard of normalized feeds with dynamic ranking tied to ongoing corporate initiatives Results Driven by Participation - Live accurately scored idea-flow (versus hours or days of research). Increased investment velocity by 30%
  • 23. Partners testimonial “ Creative Chaos is as much a way of thinking about technology as it is a dependable software development partner. They make it easy to do our jobs better. Whether in a sprint or during business strategy sessions, they bring process experience, fresh ideas, and a commitment to deliver. One example is a cross- enterprise dashboard for scouting and scoring ideas from all our employees. ” - Luke Charrington - Manager at ZX-Ventures, ABI Innovation Lab
  • 24. The Step Back - C-Suite at P&G wants to be “agile” Bold Leap Forward - Enable more complete visualization and assessment of all consumer and enterprise data to power perfection Results Driven by Participation - Pilot portfolio doubled with new efficiency. Evaluation costs down 25%. Tide has bragging rights to other depts
  • 25. The Step Back - People love the cool rich content in the app but purchase on other sites, like more streamlined Best Buy and Amazon Bold Leap Forward - Build an integrated product demo experience that only the true evangelical GoPro culture could conjure and fulfill Results Driven by Participation – Churn down 40%. Basket size up 16%. Frequency of purchase up 3x/year. CLV up an estimated 20%
  • 27. The Step Back – This $5B waste delivery service was struggling for more … smaller labs, dentists, etc. in-between their big hospital clients Bold Leap Forward – Research revealed different online/offline requirements. New systems and business models were designed and tested Results Driven by Participation – Sales Cycle cut in half. Frequency of service up 10%. MRR up 7%. Feedback enables requests for new services
  • 28. The Step Back - We need help to love everything about our cars Bold Leap Forward - This new app will deliver all interrelated combinations of enhancements and services for each individual’s vehicle(s) Results Driven by Participation – MVP pilot results show custom Daily Deals increase purchasing frequency by over 100%. ATV up 25%
  • 29. The Community Engagement Stack Superior Experience The Step Back – Verizon is getting slammed for poor employee management Bold Leap Forward – Engage employees across media channels and locations, from Headquarters to home workers Results Driven by Participation - Intranet communication increased 22%. Job retention increased by 12%. Glassdoor score added .6 points
  • 30. Content Creation & Logistics Industry Engagement Cross-Channel Market Development
  • 31. Built and managing this portal for tech, strategy, and software development outsourcing for business services, consultants, and creative marcom agencies http://partners.creativechaos.co
  • 32. Spoke at International Society of Professional Innovation Management Multiple Events
  • 33. See Details and Watch This Video HERE
  • 34. Connected Things at MIT with Loopd
  • 35. Linkedin Article here Medium Article Here
  • 36. Global Perspective & Solutions Report
  • 38. Tech Hub Executives Peer Group Roundtables
  • 39. Innovation Delivery with Creative Chaos Tech Translator and Solution Evangelist Match0making between Internal / External Teams
  • 41. IDEATE research & insights Innovation starts with research. We ask questions to determine consumer motivations, emotional triggers and insights into attitude and behavior so we can help build a market-fit solution. QUALITATIVE RESEARCH •Focus Groups •In-depth Field Interviews •Voice of the consumer •Usability Interviews QUANTITATIVE RESEARCH •Analytics •Surveys •Questionnaires
  • 42. PROTOTYPE experience design We create human-centered design experiences that help transform businesses. Our strategy and design takes a holistic approach towards developing user-centered journeys for a fluid customer experience. EXPERIENCE STRATEGY Customer Insights Competitive Landscape Personas User Journeys Wireframes Visual Designs Prototype DESIGN SPRINTS Understand Define Diverge Divide Prototype Validate
  • 43. lean agile development From bespoke web platforms and mobile apps, to big data analytics - we have the experience and expertise to develop & deliver complex systems iOS Android Java / J2EE Ruby .NETPHP Agile Product Development BUILD •Websites •Web Applications •Mobile Applications •eCommerce Platforms •Connected devices •AI & Machine Learning •Big Data & Hadoop •IOT •Microservices Architecture •Javascript MV Frameworks •eCommerce •DevOps Expertise
  • 44. SCALE We operationalize your ideas and manage your production environments to ensure high performance and availability of your business-critical assets. • Server provision & setup • 24x7x365 monitoring and incident management Infrastructure management • High performance site & infrastructure design • Private vs Public vs Hybrid cloud design Strategy & consulting • Web / DB / App performance tuning • Vulnerability Assessment • Platform hardening • PCI Compliance Performance & Security • Continuous Integration • Continuous Delivery • Auto Scaling DevOps devops, production, cloud infrastructure
  • 45. technology & digital stack TECHNOLOGY CONTENT MANAGEMENT E-COMMERCELANGUAGES MOBILE ENTERPRISE AGILE ANALYTICS CLOUD
  • 46. Entrepreneur & Startup Advisor Intersecting with Corporate “Innovation Labs” Obsessed with Product-Market Fit
  • 47. EventAdvisor.com matches professionals with the right business events while optimizing learning for conference attendees, their company, event producers, and the entire industry. We deliver custom career advice by sharing peer-generated event assessments and personalized suggestions on your blended journey of career development including online e-learning progress that will be maximized with the essential adaptive, immersive collaboration only face-to- face gathering can provide. The Step Back - Business events can better. We all know this is an understatement Bold Leap Forward - Both networking and learning are exponentially more valuable when face-to-face Results Driven by Participation - TBD as we build a more transparent & predictive experience with AI sentiment analysis and segment tools
  • 48. IBM Media Center Video Nuarca Blockchain Studio - An IBM Partner of the Year