CEMA-Putting a positive face on public service

Putting a Positive Face… YOURS…on Public Service * Lifetime Guarantee Included *

A starting point for all of us… How often do you talk about your work to friends, family, & strangers? Rate your readiness to talk about your successes and the value you provide?

Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc

We can all do this! Take some steps… ,[object Object],[object Object],[object Object],[object Object]

What guides our communications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learn from the Pros Chevron campaign tries to balance need for oil with global warming – SF Chronicle 9/28/07 Chevron executives say they know that an advertising campaign, even one this lavish, won't make everyone love them. The company's market research consistently show that some people approve of oil companies and some despise them. "And it doesn't matter what we say - they're going to feel that way," said Helen Clark, Chevron manager of corporate brand and reputation. "But there's a large faction in the middle that really is open." Learn from the Pros

Exercise #1: Find out who your friends are

This can be the face of public service… ,[object Object],[object Object]

So…You’re New To This? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You can do this!

Public Speaking / Stakeholder Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],Learning from Public Speaking

YOU are the network ,[object Object],[object Object],[object Object],[object Object],You are the network

Your work will resonate when you talk about… ,[object Object],[object Object],[object Object],Key Messages

The 3 Things You REALLY Need to Emphasize ,[object Object],[object Object],[object Object],No one can tell you what to speak about, what will work for you, or even what issues you “must” address. Find your voice, find your issues, find your facts. Then…tell your stories The Lesson? PERSONALIZE! Your Messaging

Exercise #2 Becoming our own best Ambassadors for public service

Thinking about your audiences Courtesy of HollyMinch.com How do we plan for this? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

THE BIG 5 Questions to public outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],5 Questions to guide our communications

Storytelling: Who is the most effective local storyteller? What is it about him/her that is so powerful? Share one of his/her stories.

Storytelling (or…how not to end up like this)

Storytelling – The Importance of Anecdotes ,[object Object],[object Object],[object Object],[object Object],[object Object],Graeme Frost, SCHIP Kid

Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com

Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com

A moment of reflection: Am I telling stories already? What is my favorite granular fact?

Exercise #3 Interview a CEMA member & help craft their story

Congratulations! You now own your own network & newspaper

Five Things You & All of Us Can Do ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dan Cohen, Principal Full Court Press Communications [email_address] @DCSTPAUL & @FullCourtPress 510-271-0640

CEMA-Putting a positive face on public service

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