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Social Media Building Blocks Collaborative Where do we begin?
A Welcome from our hosts…
Let’s see where we are… What is YOUR comfort with the world of  new & social media? Rate your Organizational Readiness to engage with these tools
CHPC Let’s Share: What are the 3 questions you have about this whole social media thing?
CHPC
Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc CHPC
CHPC Only YOU can find what works for you & your organization
CHPC HELP is out there – tons of it BethKanter.org
We can all do this! Take one step… ,[object Object],[object Object],[object Object],[object Object],CHPC
Congratulations!   You now own your own network & newspaper
But before we start…Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ CHPC
Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? CHPC What News? Who Needs to Hear it? List all key  audiences In What Format? Note the comm.  channel By When? From Whom  Do They Need to Hear it?
Beth Kanter’s Continuum  Crawl, Walk, Run, Fly! CHPC What new & social media tools are we using?
Let’s go to work! ,[object Object],[object Object],[object Object],CHPC
CHPC Now, let’s talk about what this means. So far, so good?
CHPC THINKING ABOUT NEW MEDIA  Common barriers we face? Why using these tools matter? Why you should lead the effort? Thinking Differently New & Social Media Transformations
CHPC PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations CESA 2010 Using New Media to Evolve a “Field” Changing Networks What I’ve Seen New & Social Media Transformations
The New Media Big Bang
    March 2010 CHPC
Five Things You & All of Us Can Do CHPC ,[object Object],[object Object],[object Object],[object Object],[object Object]
CHPC Why is THIS guy smiling Jeff Weiner, CEO at LinkedIn.com
    Status Updates  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
    ,[object Object],[object Object],[object Object],[object Object],6 Degrees of Separation  Note: With social media, you can be better known, networked and noticed – without leaving your desk!
The Possibilities What would it mean for your program to be  connected to the leaders of your industry? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? What would it mean for this field to be the most connected and prepared in the country?
Be an Informer CHPC
Twitter Basics ,[object Object],[object Object],[object Object],[object Object],CHPC
Twitter? ,[object Object],[object Object],[object Object],CHPC
Twitter Starting Point - Listen ,[object Object],[object Object],[object Object],[object Object],Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php CHPC
Listen… Search a “hashtag” CHPC
What have you learned by listening? ,[object Object],[object Object],[object Object],[object Object],[object Object],CHPC
Fear-free Tweeting ,[object Object],[object Object],CHPC
TweetDeck hootsuite Managing it all CHPC
What could you say on H1N1? ,[object Object],[object Object],[object Object],[object Object],[object Object],A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media?  CHPC
www.flickr.com/photos/whiteafrican/3100136010/ CHPC Make Your Own News ,[object Object]
Record It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHPC
Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA CHPC
Building your Broadcast Network  Lobby Day 2010 A Tree Falls & Everyone Hears CHPC
Take Pictures –  Define the Images & Debate ,[object Object],[object Object],[object Object],CHPC
Distribute your photos - instantly CHPC
Distribute your photos - instantly CHPC
Aggregate your photos CHPC
A moment of reflection: So…what do you have?  Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?  CHPC
Let’s build a home on the web CHPC
[object Object],[object Object],[object Object],[object Object],Let’s build YOUR home CHPC
Website in 5 minutes or less ,[object Object],[object Object],[object Object],[object Object],CHPC
Track It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Boss or Funder CHPC
    March 2010 CHPC
Facebook – Your Home Link to News Item Promote Event CHPC
Facebook – Update Quickly Link to Blog Post a photo CHPC
Best Practices to Build a Following ,[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable CHPC
Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy CHPC
Facebook Like Page – Listen & Engage CHPC
How Do You Feel? CHPC
CHPC Fear Free New Media? Discuss.
Dan Cohen, Principal Full Court Press Communications [email_address] Twitter: @DCSTPAUL & @FullCourtPress 510-271-0640

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