Everything you need to know for a e-commerce start-up

1. E-Commerce Start-Up

2. 4 Building Blocks
For building e-Commerce Start-up Strategy

3. Basic Flow Chart
Market Analysis
BENCHMARK ANALYSIS AND
MONITORING

4. Market Planning Analysis
Building Blocks

5. Market Planning Analysis
Typical Mistakes
No Cart Abandonment Analysis
Bad User Experience
Slow Performance
Slow Site search
Inability to make changes quickly
Poor SEO
Bad E-Commerce Pages integration with the overall site
No Phone Number
Bad Resource Planning

6. Market Planning Analysis
Draft Project
Planning Strategy
Sub-Project Description
Scope
Period 1 Period 2 Period 3 Period 4
Assessing Internal Factors
Plan 1.1 SWOT Phase 1: Internal Factors
Phase 2: External Factors
Phase 3: Core Competencies
1.2 Goals Phase 1: Identification of
Definition basic objectives &
Opportunities
Phase 2: Stepping Stones and Depends on Phase 1 - 1.2
Media Brief
1.3 Technical Phase 1: Tech Brief Depends on Phase 2 - 1.2
Stage Phase 2: Identification of the
Best Techn solution
Phase 2: Design & Implement
Technical solution
1.4 Design Stage Phase 1: Design Brief
Phase2: Implementation of
an harmonised site
Phase 3: Intergation Tech
1.6 Testing Stage Phase 1: Cart Test
Te
Phase 2: User Experience
Te
Test Phase 3: Creation of
Te
Analytics Custom Reports
1.7 MKT Stage Phase1: SEO Optimization
Phase 2: Google Product
Chart
Phase 3: eMailing,
Newsletters
Phase 4: Social Networking
site strategy
1.9 Launch
2.0 Test &
Monitoring Te
2.1 Case Studies
Release MKT Team E-Comm Team Tech Team DesignTeam Analytics Client
E-Com Str

7. Technical Infrastructure
Basic Flow Chart

8. Technical Infrastructure
E-Commerce Apps E-Commerce Shared
Web Host
E-Commerce Dedicated
Business ISPs Web Host

9. Technical Infrastructure
Basic Flow Chart
• -- GB web space Professional email
• Choice of Windows or Linux features
(no extra cost).
• uk domain
• Easy website and eShop
builder • Microsoft Exchange email
• Advertising vouchers • Microsoft Outlook/Eudora
• Advanced search engine tools • Anti-virus/Spam mailboxes • 2 MS SQL
• Load balanced web servers – database(Windows)
• Standard mailboxes
improved reliability and speed • 10 MySQL databases
• Professional webmail
• Online file manager included(Linux)
• Email forwarders and auto
• FTP accounts • ASP.NET 3.5, PHP and ASP
responders
scripting(Windows)
• Blogging • Direct Push mobile access for
• PHP, Perl CGI and Python
• Graphical Web Stats - Exchange mailboxes
scripting(Linux)
advanced visitor statistics • 1 Good Mobile Messaging
• SSH access(Linux)
• Advanced Password protected activation for Exchange
website areas mailboxes • Custom error pages
• SSL secure web space • PHPMyAdmin
• Unlimited sub-domains • Bandwidth monitoring and
raw log files
Web hosting features Advanced web hosting
features

10. Technical Infrastructure
Must Have Customer
Categories list Account & Help
Basket
Wishing List
Products list

11. Technical Infrastructure
Must Have

12. Content Infrastructure
Must Have Services (in House)

13. MARKETING TOOLS
Must Have
SEO Optimization for

14. Monitoring Tools
Must Have

15. Q&A?