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Why	
  Product	
  Market	
  
 Fit	
  Doesn’t	
  Ma8er

@dcancel
I’m	
  David	
  Cancel
@dcancel
On	
  the	
  internets	
  @dcancel
@dcancel
I	
  love	
  building	
  things
@dcancel
But	
  building	
  these	
  is	
  way	
  cooler
@dcancel
I	
  work	
  at	
  HubSpot
@dcancel
This	
  is	
  my	
  Fmeline
@dcancel
Really	
  excited	
  to	
  be	
  here
@dcancel
@dcancel
Product	
  Market	
  Fit
@dcancel
Professor	
  Blank
@dcancel
Professor	
  Ries
@dcancel
16	
  years	
  of	
  searching...
@dcancel
for	
  Product	
  MarkeFng	
  Fit
@dcancel
1.	
  Way	
  too	
  fucking	
  early
@dcancel
1.	
  Way	
  too	
  fucking	
  early
@dcancel
1.	
  Way	
  too	
  fucking	
  early
@dcancel
2.	
  Way	
  too	
  early
@dcancel
2.	
  Way	
  too	
  early
@dcancel
2.	
  Way	
  too	
  early
@dcancel
3.	
  Too	
  early
@dcancel
3.	
  Too	
  early
@dcancel
3.	
  Too	
  early
@dcancel
4.	
  Close	
  to	
  perfect
@dcancel
4.	
  Close	
  to	
  perfect
@dcancel
4.	
  Close	
  to	
  perfect
@dcancel
Good	
  news:	
  
           I	
  am	
  less	
  dumb	
  today




@dcancel
16	
  years	
  of	
  starFng	
  companies...
@dcancel
1000s	
  of	
  product	
  iteraFons...
@dcancel
Trying	
  to	
  find	
  Product	
  Market	
  Fit
@dcancel
Lots	
  of	
  pain	
  and	
  frustraFon
@dcancel
@dcancel
Chief	
  Product	
  Officer
@dcancel
World	
  dominaFon
@dcancel
Passionate	
  people
@dcancel
Raving	
  fans
@dcancel
Playing	
  for	
  keeps
@dcancel
6000

           5000

           4000

           3000

           2000

           1000

              0




                  Explosive	
  growth
@dcancel
60 Apps   2,000,000
                              Marketers



                                                   70,000
                                                    Users
70 Service
Providers




                                                        700
                                                        VAR
 220,000
        followers

 176,000
             fans

    80,000
        members                       IMU
                                          30,000
      4,100                                Grads
      subscribers
I	
  learned	
  a	
  secret
@dcancel
Mind	
  blown
@dcancel
You’re	
  going	
  to	
  love	
  this
@dcancel
Finding	
  fit	
  is	
  really	
  hard
@dcancel
Building	
  is	
  the	
  hardest	
  part
@dcancel
So	
  much	
  Fme	
  and	
  money
@dcancel
Too	
  hard
@dcancel
You	
  don’t	
  need	
  a	
  
 fucking	
  product
6000

           5000

           4000

           3000

           2000

           1000

              0




                  No	
  Product
@dcancel
The	
  promise
@dcancel
The	
  dream
@dcancel
Amazing	
  execuFon
@dcancel
Today
@dcancel
Future
@dcancel
Lessons	
  learned
@dcancel
Timing	
  ma8ers.	
  Duh.
@dcancel
Force	
  MulFplier
@dcancel
SoluFon	
  !==	
  product
@dcancel
Listen
@dcancel
Good	
  luck
@dcancel
Thank	
  You
   David	
  Cancel
Thank	
  You
   David	
  Cancel
Thank	
  You
   David	
  Cancel

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Why Product Market Fit Doesn’t Matter