Lots and lots of worthless data

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David Cancel

How Compete.com opened it's data and why creating an API changed our business. Presented at the API Conference.

Business Technologie

David Cancel
Founder & Former CTO

Lots and lots of worthless data

provides consumer
“Compete
and marketing services
based on quantitative data
about how websites are used.”

provides consumer
“Compete
and marketing services
based on quantitative data
about how websites are used.”
Paul English

http://ﬂickr.com/photos/wallyg/155974755/

Automotive
Panel
Data

Travel
ISP
Data Clickstream
Data
Telecom
ASP
Data

Banking

Data Sources Industry
Services

http://ﬂickr.com/photos/12422704@N07/1336654311/

All Other Data Trashed

http://ﬂickr.com/photos/12422704@N07/1336654311/

http://ﬂickr.com/photos/gowshihan/470027485/

Recycle

http://ﬂickr.com/photos/gowshihan/470027485/

David Cancel
dcancel@lookery.com
skype: dcancel

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Lots and lots of worthless data

1. David Cancel Founder & Former CTO Lots and lots of worthless data

2. provides consumer “Compete and marketing services based on quantitative data about how websites are used.”

3. provides consumer “Compete and marketing services based on quantitative data about how websites are used.” Paul English

4. http://ﬂickr.com/photos/wallyg/155974755/

5. Looking for a signal

6. Automotive Panel Data Travel ISP Data Clickstream Data Telecom ASP Data Banking Data Sources Industry Services

9. http://ﬂickr.com/photos/12422704@N07/1336654311/

10. All Other Data Trashed http://ﬂickr.com/photos/12422704@N07/1336654311/

11. ?

12. http://ﬂickr.com/photos/gowshihan/470027485/

13. Recycle http://ﬂickr.com/photos/gowshihan/470027485/

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16. Free data

17. Open API Free data

18. Open API

19. Open API

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21. David Cancel dcancel@lookery.com skype: dcancel