Case study

1. Abbasi Dawood FrancGongora Mª Carmen Miranda Monique Beauchamp

2. Introduction Business Model Zara Worldwide Zara in Asia Building the Future Conclusions

3. Introduction Business Model Zara Worldwide Zara in Asia Building the Future Conclusions

4. Introduction Zara is part of the Inditex Group of Spanish fashion retailers. Inditex, one of the world’s largest fashion distributors, it has more than 4,780 stores in 77 countries in Europe, the Americas, Asia and Africa. Inditex’s net sales increasedby 14% in thefirstninemonths of its 2010 fiscal year –fromFebruary 1 toOctober 31 – to 8,866 million euros. Zara began in La Coruña, Spain in 1975, in the 1980s Zara pioneered the concept of what is now considered "fast fashion“. In addition to Zara, the largest of its retail chains, Inditex has other commercial formats. Sells womens, mens, juniors, and childrens fashions as well as accessories for the home ( Massimo Dutti, Oysho, Bershka, Uterque, etc.. )

5. Zara : AffordableExclusivity

7. Introduction Business Model Zara Worldwide Zara in Asia Building the Future Conclusions

8. Strategy: businessmodel

9. Strategy: businessmodel

10. Strategy: businessmodel

11. Strategy: businessmodel

12. Introduction Business Model Zara Worldwide Zara in Asia Building the Future Conclusions

13. ZaraWorldwide Paris Japan Milan China South Korea India Hong Kong Thailand Philippines Malaysia Singapore Indonesia Salamanca 5th Avenue New York America: 197 shops USA: 49 shops Europe: 1.026 shops Asia and row : 1.483 shops Ginza (Japan)

14. Zara ManufacturingDistribution

15. Zara Suppliers

16. Zara Sales 2009 Inditex CUM Sept 2010 8.866 M€ +14%

17. Introduction Business Model Zara Worldwide Zara in Asia Building the Future Conclusions

18. How to start-up a new market?

19. Japan Problem: taxestoimportshoes and complements of Morocco leatherwork

20. India

21. South Korea

22. Adaptationtotheclient: Japan: It withdraws the pins of the clothes. It has taken Japanese customs: the niponas meetings. High prices. Smaler sizes. It doesn’t open in sales. Middle East: Manikins without head.

23. Introduction Business Model Zara Worldwide Zara in Asia Building the Future Conclusions

24. Building the Future Shop Online 2010 Spain, Germany, France, Italy, Portugal, UK, Belgium, Austris, Holland, Ireland and Luxemburg 2011 USA and Japan Strategic Area during next 10 years Zara New Openings 50% in Asia Forecast Sells: 20% of Inditex Sales in 2012 New markets Australia Spring 2011 Joint Venture Sidney & Melbourne South Africa 2nd Half 2011 Eastern Europe

25. Introduction Business Model Zara Worldwide Zara in Asia Building the Future Conclusions

26. Conclusion Zara has expanded it’s business to new markets with the help of affiliates, joint-ventures and franchise. Zara adapts a small percentage of the clothes to the country of sales. (15%-20%) Short-term aim: To Promote its presence in Asia. With the new opening in Australia, Zara would be in all 5 continents, with more than 1.500 shops.

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