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Sowing the seeds of love
1. Sowing the Seeds of Love:
How to Cultivate a Community on Social Media
Presented by
Dawn A Crawford
Social Media & Communications Consultant
@SocMediaRckStr
2. ⢠Raleigh-based full service communications &
fundraising agency that works exclusively with
nonprofits
⢠Over 10 years of dedicated nonprofit experience
paired with 7+ years of corporate advertising
experience
⢠Bring us your problem and weâll solve it
2
Some of our Awesome Clients:
6. Lurkers
⢠Look but donât
like
⢠Hard to ID Super
Fans
⢠Need permission
to engage
Knowledge
Hounds
⢠âLikeâ but donât
comment
⢠Prefer links to
photos
⢠Donât upset them
Shutterbugs
⢠Love
photographs!
⢠Can be lured into
reading with a
good update
⢠Love praise
Amplifiers
⢠Like everything
⢠Share like crazy
⢠Give money on
command
⢠Why are you in
this session if you
have this group?
7. Create Value
ďąFacts & Tips
ďąShare Links
ďąAsk Questions
ďąInspire Action
ďąTell Them Why It
Matters
ďąTry using âP.S.â to
Reuse Content
ďąAsk for
Engagement
8. Viral Images
⢠Design to a square = use it everywhere
⢠Add copy to the image â memes are good
fodder
⢠Add your LOGO & CTA
14. Lurkers
⢠Give them
permission to
engage
⢠Praise low
engagement
⢠Pay more attention
to âPage Viewsâ
Knowledge
Hounds
⢠Experiment with
other types of
content
⢠Develop
relationships with
Super Fans
⢠Try Viral Images
Shutterbugs
⢠Be more thoughtful
with updates with
links
⢠Put content in
captions on photos
⢠Ask for Shares
Amplifiers
⢠Do nothing, you are
a perfect human
being
⢠Again, why are you
in this session
15. Biz Card + Internet Magic = Presentation
bcdcideas.com
dawnacrawford@gmail.com
720-231-1930
@SocMediaRckStr