The document discusses the IJdijken mobile cultural heritage project in the Netherlands. It provides an agenda that covers lessons learned from the project, how to connect digital content to physical locations and people, and the history of the IJdijken area from the 13th century to present day. The project linked 24 historical and cultural locations along a 40km route using QR codes and mobile/web applications to provide multimedia experiences for visitors.

1. CONNECTING
DIGITAL AND
PHYSICAL WORLDS
LEARNINGS FROM THE IJDIJKEN
PROJECT
@dvdvz
#MCN2011

4. AGENDA
 MOBILE CULTURE
 LESSONSLEARNED
 CO-CREATION AND CO-FINANCE
 CONNECTING CONTENT TO LOCATIONS TO
PEOPLE
 HISTORY OF IJDIJKEN
 RELEVANCE FOR MUSEUMS

5. RELEVANCE
FOR MUSEUMS

6. LAND AND WATER
me

7. RISE OF TOWNS 1250
FISHERMEN
DIKES
AMSTERDA
M
UTRECHT

8. AMSTERDAM 1342

9. AMSTERDAM 1538

10. AMSTERDAM 1935

11. AMSTERDAM 2040

12. DIKES IN
MODERN
LANDSCAPE

13. CONNECT CONTENT
TO LOCATIONS
TO PEOPLE

14. 40 KILOMETER
24 LOCATIONS

15. JEWISH HISTORY CHURCHES NATURE & ECOLOGY
CHAPPELS PAINTERS URBAN PLANNING

16. Test it yourself on
http://onh.nl/nmarkt

17. CO-CREATING
CO-FINANCING

18. LESSONS LEARNED
USE AUDIO & VIDEO FOR MORE
EXPERIENCE
FOCUS MORE ON PRINT
MAKE CLEAR WHAT TO EXPECT
QR-PROJECTS WON’T SELL THEMSELVES

19. Flickr: Oerol
Festival
CUTS ON CULTURE

20. APPS
MOBILE
WEB
WEB SOURCES

23. david.van.zeggeren@sparked.n
l
@dvdvz