Social Media for Speakers
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Presentation with Doug Devitre at the National Association of Speakers St Louis chapter meeting March 2011
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Social Media for Speakers
- 1. Revenge of the Nerds:How Doug and David use social media David Strom, david@strom.com Doug Devitre, dougdevitre@gmail.com
- 2. Agenda Domains, anyone? Using email more effectively Doing more with LinkedIn Twitter for business Facebook for speakers Tools you should know about
- 3. Become master of your domain No, not that kind of domain! 3
- 4. Why a domain? It is all about branding! 4
- 5. Bad domain name choices
- 6. 6
- 7. Your blog is your domain! 7 Wordpress.com
- 8. 8
- 9. 9
- 10. 10
- 11. Effective Emails Start a mailing list! Beef up your .sig
- 12. Set up a mailing list to send out regular information to your clients Free: Google Groups Cheap: Mailman on EMWD.com ($4/mo) Expensive: ConstantContact.com ($30/mo and up)
- 13. Constant Contact
- 15. Doug’s email .sig http://feeds.feedburner.com/dougdevitredelivers/ http://www.facebook.com/DougDevitreDelivers http://twitter.com/dougdevitre http://www.linkedin.com/in/dougdevitre http://delicious.com/dougdevitre http://www.flickr.com/photos/dougdevitre/ http://www.youtube.com/user/MoveWithDoug#grid/user/693B4FC6D5BE8084
- 17. LinkedIn Answers (and asking questions) Joining groups Adding your clients and audience members to engage them after the speech Connecting to Tripit and Slideshare at a minimum to link trips and ppt's to your profile Put the LinkedIn URL on your business card and in your email sigs
- 19. List your Web sites Use the “other” choice Also can put a 4th in “Interests” This is what it will look like on screen: 19
- 20. 20
- 22. Claim a Public Profile URL 22
- 24. Finally: make LinkedIn a daily habit Look for new postings on your groups See new connections with your network To tweak your profile and add new presentations To update your status with noteworthy activities, meetings, or speeches 24
- 25. 25
- 26. 26 Twitter has lots of business purposes Instant FAQ Customer acquisition Focus groups on the cheap Problem resolution Soapbox
- 28. 28
- 29. 29 But who really is “the real Shaq”
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- 38. 38 Twitter for instant notification
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- 46. 46 Study guides and books
- 47. 47
- 48. 48
- 49. 49 Two worthwhile books
- 50. 50 Key Twitter To-dos Follow the right people in your industry Don’t get too caught up in tweeting your every movement Look at what businesses are doing with it Use it to start conversations with people you want to get to know
- 51. 51 How not to use Twitter!
- 52. What to Tweet? When and where you are speaking What you have read that you want to share with others Something you post on your blog A link to a Web site that you find interesting 52
- 53. 53
- 54. 54
- 55. 55 How to get arrested for your tweets and pay thousands in fines
- 56. 56
- 57. 57 “Motrin Moms”
- 58. 58 Other no-nos Keep politics, religion and sex out
- 62. 62
- 66. Tools
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- 72. WeFollow.com 72
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- 81. NSA STL Web site
- 83. David’s business card 83
Hinweis der Redaktion
- Whitney Hess, a user experience designer, attending a session
- Scott Berkun
- http://www.sapweb20.com/blog/powerpoint-twitter-tools/
- Preserve your brandEasy to remember and to sayMakes your more professionalDoesn’t cost muchIsn’t hard to setup
- Change look and feel of site
- Put this on your business card
- http://oneforty.com/blog/explore-the-twitterverse-console/ Brian Solis efforts to keep up
- This is the real Shaq’s vehicle when it was parked outside my building in August 2010.
- Late to the Internet, Conan built up his concert series online and never used traditional advertising to sell out his shows in 2010.
- Playboy founder Hugh Hefner also proposed to his latest wife in December 2010 over Twitter.
- Uses Twitter and Facebook to notify its customers where the truck will be selling its cupcakes in the Denver metro area – A lot cheaper than other forms of advertsing
- Fake site after all the iPhone 4 launch problems
- Paul Chambers Tweeted that he wanted to blow up an airport in the UK and was jailed and fined for his remarks. His situation spawned a rash of tweets with “I am Spartacus” hastag, playing off the Kubrick scene where a bunch of fellow slaves refused to give up his identity by all claiming they were Spartacus.
- An american was arrested in Egypt and sent this single Tweet, and within hours the State Department was getting him freed.
- http://www.nytimes.com/2011/02/13/jobs/13career.html?_r=1
- Use this site to check to see if your domain name, facebook user ID and other identities are already taken at more than 300 different services
- Put screen shot here about finding people and also using Twitter seach function
- Backchannelbook.com