You might not know this but almost all marketers struggle with what is target marketing. For the very reason that they sign up anyone and everyone they can find is what has caused a huge failure percentage in online marketing.

1. You may have stumbled on this post and thought to yourself what is target marketing? What is
this guy talking about? If you’re in any type of marketing this may be one of the most important
posts you read. Defining your target market will seriously hone your online marketing skills and
bring them to a new level.
The Struggle in Figuring Out What is Target
Marketing
You might not know this but almost all marketers struggle with what is target marketing. For the
very reason that they sign up anyone and everyone they can find is what has caused a huge
failure percentage in online marketing.
Well back to the question, what is target marketing? Simply put it's who you would prefer to
become business partners with, then creating the valuable content to attract those people. But it
doesn't stop there, you need to know them intimately, what they are struggling with, what
consumes their thoughts, what they need etc... etc... An easy way to think about this is to ask
yourself... If you could think of the perfect person to do business with... who would it be? What
would they even look like?
What is Target Marketing and How to Figure it Out

2. Some basic questions to figure out what is target marketing to ask yourself on this would be...
1. What do they desire or hope to achieve in life?
2. What benefits would your service bring them?
3. Why would they be interested in your business?
4. What kind of experience do they have?
5. How old are they?
6. What do you bring to the table that would interest them and help build rapport in a
conversation?
Almost nobody in online marketing has thought to define their Target Market
In all marketing your Service will dictate your Prospect. Here's a couple examples of targeting
markets:
 If you market weight loss products, you should not approach the ice cream vendor, it just
wouldn't makes much sense now would it...
 If you sell web page optimization, you're surely not going to proposition someone
without a computer, right?
 If you sell Pet supplies, you are most likely going to target people who own pets, right?
Now you can figure out on your own that in marketing the problem is we can sell or sign up just
about anyone we can get within 3 feet of, which is what most marketers are hoping for... the
proverbial.. "Anyone". This is the very reason why their efforts attract exactly NOBODY. You
haven't figured out what is target marketing and you need to.
So Lets Wave the Magic Wand and Find out What is Target Marketing
When you zero in on a target market, think about the type of person you would "Like" to work
with. If you are new to marketing then you will most likely answer incorrectly "ANYONE", it's
understandable, but now you will know better. Do Not just hope and dream, become a business
minded person and chose who it is you will work with. Business people do it... why shouldn't
you?
As for myself I love to work with people that want to learn new skills online in the field of
attraction marketing, blogging and teaching, people who have not had the level of success they

3. have always wanted. You may have noticed by my blog there is a lot of "How To" stuff in it. I
don't write to the person who is the expert in these fields because they of course are already
experts. I would whole heartedly rather teach those that don't have the skill sets yet and show
them how to do the same once they have reached the success they have desired.
What is Target Marketing Examples
1. Baby boomers concerned about retirement.
2. Dads who are worried how to pay for their children's education.
3. Adults concerned on covering the costs of their elderly parents.
4. Retirees who needing to supplement their pension.
5. Retires who are wishing they had saved more money.
6. Personal trainers that want to increase their income.
7. Stay at home Mom’s that want to remain at home but help out financially.
A little while ago I talked about being able to have a rapport with your prospects. Please realize
that you are not limited to marketing to only these people. BUT, if you are not fully versed in
that target market then you need to ensure that you become full immersed in it. Learn it before
entering their world. Find out what they read, what they watch, where they go, what they enjoy...
etc.
Remember this post is entire post is about marketing, if you are out prospecting and they do not
fit your target market don't let that stop you from talking to them. If your there anyway, why not
do a little prospecting, but if you are going to market, why not target.
Who is your ideal prospect? Your avatar? Your perfect target market?
Hopefully you understand more now about what is target marketing and some of the aspects
involved in finding your perfect market target.
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target marketing and other subjects for FREE!!!
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4. Dave "The Sarge" Sabados
Skype: tyeden
Email: dave@davesabados.com
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