Social Media Strategy & Goals

•

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Organizations are great at starting new online projects ... and then letting them quickly die. Do you know how to plan, sustain, and set goals for an online project? This session describes the planning processes used by several different libraries — how they plan, create strategy, get buy-in, and sustain a social media project.

ﬂickr.com/photos/7amanito/3039338366/

Social
Media
Strategy
& Goals
david lee king | topeka & shawnee county public library | davidleeking.com

gotta
start
#1

“There is no
instruction manual”

just start

just start

Edmonton
Skokie
Topeka

start
small

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start smart

ﬂickr.com/photos/jakecaptive/3205277810/

gotta have
strategy
& goals
#2

your plans
will change

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what goals?

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develop some
evil plans!

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set the
direction

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big goal:
connect with
your patrons!
ﬂickr.com/photos/sanjoselibrary/2800670513/

gotta
define your
audience
#3

personas

ﬂickr.com/photos/mdxinteractiondesign/2961879717/

go where
ﬂickr.com/photos/beavis/2425374221/
people gather

gotta
sustain
it! #4

ﬂickr.com/photos/markjsebastian/1264424156/

who does the work?

let staff own it

ﬂickr.com/photos/wolﬂawlibrary/3636067822/

the process
1 person
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the process
larger team
ﬂickr.com/photos/cayusa/431036565/

the process
Topeka
ﬂickr.com/photos/cayusa/431036565/

ﬂickr.com/photos/transkamp/54371294/

Thank You!

davidleeking.com

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

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Business Model Canvas (BMC)- A new venture concept

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

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How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

Falcon invoice discounting offers businesses a strategic financial tool to optimize cash flow, fuel growth, and enhance operational efficiency. By leveraging accounts receivable as collateral, businesses can unlock liquidity and seize opportunities with confidence. With flexible funding solutions, transparent terms, and personalized support, Falcon invoice discounting stands as a reliable partner in navigating the complexities of modern business finance.

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Falcon Invoice Discounting: Unlock Your Business Potential

Falcon Invoice Discounting: Unlock Your Business Potential

Falcon investment

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

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PHX May 2024 Corporate Presentation Final

PHX May 2024 Corporate Presentation Final

PHX May 2024 Corporate Presentation Final

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Falcon Invoice Discounting: Empowering Your Business Growth

Falcon Invoice Discounting: Empowering Your Business Growth

Falcon Invoice Discounting: Empowering Your Business Growth

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

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Business Model Canvas (BMC)- A new venture concept

Business Model Canvas (BMC)- A new venture concept

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

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How to Get Started in Social Media for Art League City

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Falcon Invoice Discounting: Unlock Your Business Potential

Falcon Invoice Discounting: Unlock Your Business Potential

Falcon Invoice Discounting: Unlock Your Business Potential

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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Falcon Invoice Discounting: The best investment platform in india for investors

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PHX May 2024 Corporate Presentation Final

PHX May 2024 Corporate Presentation Final

Social Media Strategy & Goals

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3. gotta start #1

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