Standing in fir Dion Hinchcliffe who was called away, this was the opening keynote in the CeBIT Social Business Arena. My idea was to do three things. First give the Agile Elephant view of the current complex and disruptive digital landscape. There is a wave of change affecting every business and some key issues to be understood that are driving the need for digital transformation in every industry, every style of business. I go through 20 years of a world gone digital and recommend 3 books to help make sense of where we are. Secondly present 8 strategic building blocks to enable transformation, with the emphasis on practical things you can do, and specific areas or factors that your organisation needs to address. Lastly, leave you with a core message that is vital for the 21st century enterprise - and that is that you need to be in a state of continuous reinvention to make sure that some smarter, nimbler competitor doesn't make use of technology or new business models to take away your market.

1. Strategic Building Blocks for your
Digital Transformation Strategy
Social Business Arena @ CeBIT - Hanover | 16 March 2015
David Terrar | Founder & CXO – Agile Elephant | @DT on Twitter
innovation | digital transformation | value creation | (r)evolution

2. “The illiterate of the 21st century will
not be those who cannot read and write,
but those who cannot learn, unlearn,
and relearn. ”
Alvin Toffler

3. Agenda
• About the new business landscape
• Digital Enterprise Wave
• Who owns the future?
• The Management Shift
• Leading Digital
• Digital Transformation – a definition
• How do you transform?
• 8 Strategic Building Blocks
• The key message

4. Hang on - can you explain
this new digital landscape?

5. "Move bits, not atoms."
January 1995

6. Forums – Usenet in the 70s, web based forums & bulletin board services start ‘94 – online journals ‘94
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Being Digital – Nicholas Negroponte – moving atoms to bits – published Jan ‘95
Wikis – Ward Cunningham installs first wiki Mar ‘95
Blogging – term “weblog” John Barger Dec ’97, “blog” used as noun and verb Peter Merholz Apr ‘99
Wikipedia – opens Jan ‘01
WordPress – first released May ‘03
LinkedIn – launches May ‘03
Flickr – launches Feb ‘04, acquired by Yahoo Mar ‘05
Facebook – launches Feb ‘04
iPhone – announced Jan ‘07, available Jun ‘07
iPad – launches Apr ‘10
Twitter – 1st tweet Mar ‘06, SXSW Mar ’07, Apr ‘07
Instagram – Oct ‘10
Snapchat – Jul ‘11
Tumblr – Feb ’07
WhatsApp – Feb ‘09
Pinterest – Mar ‘10
20 years of a World Gone Digital
The development of social media,
social networks and
mobile computing
YouTube – launches Feb ’05, acquired by Google Oct ‘06
Skype – launches Aug ’03, acquired by eBay ‘05, Microsoft May ‘11

8. Your business model
is under threat!

9. Necessity is the
mother of invention

10. Reinvention is the
mother of necessity

11. The Digital Enterprise Wave
ride it
or go under!

12. Infrastructure
Connectivity
Internet
WiFi
3G & 4G
Human Factors
Entrepreneurship
Crowdsourcing
Millennials
Economic
Outsourcing
Offshoring
Low cost

16. The Digital Enterprise Wave

17. The Big Shift
Cloud Social Mobile

18. The Digital Enterprise Wave

19. Emerging Technologies
Internet of Things
Big Data & Analytics
3D Printing
Artificial Intelligence

20. Everything will have an IP address
Gartner predicts 25 billion connected devices by 2020

21. The Digital Enterprise Wave

22. “Business as Usual” Thinking
Point Social Media
Solutions
Siloed Communities
Lack of Integration
Legacy Systems of Record
Business as Usual

23. The Digital Enterprise Wave

24. We need “Digital” Thinking
Digital and Social inside and out
Business Model Innovation
Systems of Engagement
Design Thinking

25. Strategy
Skills
Staff
“Shared
Values”
Structure
Systems
Style
Hard Systems
Soft Systems
 Integrates “hard” and
“soft” business
systems in a
structured way
 “technology neutral”
 Includes employee
engagement
 Proven approach
 Especially useful for
lessons in managing
major change
McKinsey 7 “S” Model

26. The Digital Enterprise Wave

27. The shift to Digital - what are we calling it today?
• Enterprise 2.0 → Social Business → Digital Transformation
• You need an ESN or social collaboration platform at the heart
• It’s about much more than technology
Nexus of forces

29. “The greatest danger in times of
turbulence is not the turbulence – it is to
act with yesterday’s logic.”
Peter Drucker

31. “At the height of its power, the photography
company Kodak employed more than
140,000 people and was worth $28 billion.
They even invented the first digital camera.
But today Kodak is bankrupt, and the new
face of digital photography has become
Instagram. When Instagram was sold to
Facebook for $1 billion, it employed only 13
people. Where did all those jobs disappear?
And what happened to the wealth that all
those middle-class jobs created?”
Jaron Lanier

35. Leading Digital

36. Digital Transformation – a definition
Digital transformation is the process of shifting your organisation
from a legacy approach to new ways of working and thinking
using digital, social, mobile and emerging technologies. It
involves a change in leadership, different thinking, the
encouragement of innovation and new business models,
incorporating digitisation of assets and an increased use of
technology to improve the experience of your organisation's
employees, customers, suppliers, partners and stakeholders.

37. What are the building blocks?

38. Culture
eats Strategy for lunch

39. Leadership
mindset, teamwork, vision, purpose, openness, sharing

40. No One Size Fits All

41. End to End Solution
Strategy
Skills
Staff
“Shared
Values”
Structure
Systems
Style

42. Continuous Reinvention

43. Get Creative
make innovation, thinking, experimenting
a natural part of your working practice

44. Balance – Inside and Out
not just the customer experience,
but employees, suppliers, stakeholders

45. Design Thinking

46. The 8 Building Blocks

47. References
Not for reading – just for reference
http://en.wikipedia.org/wiki/Nicholas_Negroponte
http://en.wikipedia.org/wiki/Being_Digital
http://adjuvi.com/what-is-digital-business-is-it-e-commerce-the-collaborative-economy-or-apis-yes/
http://www.industrytap.com/everything-internet-will-be-14-4-trillion-market-by-2020/3054
http://www.zdnet.com/article/25-billion-connected-devices-by-2020-to-build-the-internet-of-things/
http://www.zdnet.com/article/the-new-cio-mandate/
http://www.jaronlanier.com/futurewebresources.html
http://www.themanagementshift.com/
http://www.amazon.co.uk/Leading-Digital-Technology-Business-Transformation-ebook/dp/B00NE6M
G0Y/ref=sr_1_1?s=books&ie=UTF8&qid=1416926793&sr=1-1&keywords=leading+digital
http://spartinaconsulting.com/our-services/culture-leadership-values
https://www.flickr.com/photos/marine_corps/6032659138
http://www.compendian.com/2014/12/do-you-provide-a-one-size-fits-all-approach
http://gapingvoid.com/2011/07/28/permanent-state/
http://themindunleashed.org/2014/10/understanding-flow-eight-steps-enhancing-creativity-product
ivity.html
http://scn.sap.com/people/community.user/blog/2008/12/31/knowledge-management-in-crm
http://dschool.stanford.edu/fellowships/2013/10/23/a-design-thinkers-cheat-sheet/

48. David Terrar
Agile Elephant | techUK | EuroCloud UK
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: david@theagileelephant.com
w: www.theagileelephant.com
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://theagileelephant.com/blog
& http://medium.com/@DT
innovation | digital transformation | value creation | (r)evolution