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Dave Kerpen
Dave Kerpen

15 strategies to make your organization more LIkeable

BusinessTechnologie
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Using Social Media to Make Your Organization More Likeable @DaveKerpen, CEO, @LikeableMedia
our story
*partial list Likeable clients
Likeable Social Media, the book (May 2011, McGraw-Hill)
 
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like is the new link
it’s not about you…
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 18 ways…
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2. way beyond women 25-54: define your target audience better than ever
 
 
3. think – and act – like your customer
 
 
4. compel your customers to be your first fans
 
 
5. engage: create true dialogue with, and between, your customers
 
 
6. respond quickly to all bad comments
 
 
7. respond to good comments too
 
online influencers… the new celebrities?
8. be authentic
 
9. be honest & transparent
 
 
10. should you ask a lot of questions?
1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
 
11. provide value (yes, for free!)
 
12. share stories (they’re your social currency)
 
13. inspire your customers to share stories
 
 
14. integrate social media into the entire customer experience
 
15. use social network ads for greater impact
 
 
 
16. admit when you screw up then leverage your mistakes
 
17. consistently deliver excitement, surprise, & delight
 
free chillzones
18. don’t sell! just make it easy & compelling for customers to buy
 
if 18 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!
Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you/ grand prize/ I love feedback

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