Learn how dentists can use social media to maintain and grow their business.

1. #JANY
@DaveKerpen
CEO
Likeable Local
#likeabledentists

2. 1. Ask for Patient Engagement to Capitalize on Social WOM
2. Listen and Respond. To Everyone.
3. Advertise on Social.
4. Create Compelling Offers
5. Use Video and Live Video
6. Take Advantage of Influencers
7. Make Tools & Automation Your Best Friend
7 Ways to Dentists Can Succeed on Social Media in 2017
#likeabledentists

3. 1. Ask For Engagement to Capitalize on Social WOM
-Ask patients to SHARE, LIKE, COMMENT, and TAG FRIENDS
-77% of consumers are more likely to buy from a business recommended by family or friends!
#likeabledentists

4. Ask For Referrals, Too!
A referral is the BEST gift a
patient can give to you!
→ If you really are a likeable
business, they’ll be happy to
tell a friend.
#likeabledentists

5. Social Media =The New Word Of Mouth
#likeabledentists

6. 2. Listen and Respond. To Everyone.
“Life is 10% what happens to you and
90% how you react to it.”
-Charles Swindoll
#likeabledentists

7. Don’t Be Afraid to Have Fun
#likeabledentists

8. But what happens if you get a negative
comment?
• Delete it?
NO! Deleting tells your customer “I don’t care.”
• Ignore it?
NO! No response is a response.
#likeabledentists

9. LAST: Listen Apologize,
Solve, & Thank
1. Respond Publicly
2. Resolve Privately
....ASAP!
#likeabledentists

10. Respond with Surprise and Delight
#likeabledentists

11. Surprise and Delight
#likeabledentists

12. 3. Advertise on Social
→ Make sure your updates are actually seen by your
audience.
Use Facebook, Instagram, and Pinterest Ads!
#likeabledentists

13. Why Advertise on Social?
Facebook Reachageddon
The End of Organic Reach.
If you aren’t paying to boost your posts,
only 1-2% of your fans will see your posts organically
#likeabledentists

14. Create Smart Audiences
Reach the people who matter most to your practice.
#likeabledentists

15. 4. Create Compelling Offers
Offer Pages drive social and
mobile traffic to your practice’s
websites
→ Enables you to bring in new leads

16. Why Compelling Offers?
•Beautiful, customizable
websites (landing pages)
•Design your own website using
text, images, and video
•Drive new and repeat patients
with an offer they can’t refuse
#likeabledentists

17. Videos grab
viewers attention
and increase
engagement
5. Use Video and Live Video
#likeabledentists

18. 5. Use Video and Live Video
Videos can alert customers to
any campaigns you are
running
Use heartfelt message from
your team to increase
customer loyalty
#likeabledentists

19. Why Live Video?
Connect and interact with potential
customers in real time.
Breaking down barriers and creating a
connection with your audience
Showing the authenticity of your brand
Sharing a glimpse into your business

20. 6. Take Advantage of Influencers
• Think of Influencers as the
online version of the “popular
kids in school”
• Listen, interact and
connect with them!
• Comment on their posts
• Share their published content
• Message them and ask for a
connection!
#likeabledentists

21. Connect with Influencers
#likeabledentists

22. 7. Make Tools & Automation Your Best Friend
Successful social media takes care
and regular attention, which takes
time!
→ 80% of social media users are on mobile. Interact with
them on-the-go, where they are, using mobile apps!
#likeabledentists

23. Tools To Automate and Ease
#likeabledentists

24. About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan your posts for the
most effective times
• Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn,
and Instagram
Content Creation & Scheduling
#likeabledentists

25. TurboPost™ Technology
#likeabledentists

26. Offer Pages….
#likeabledentists

27. 1. Ask for Engagement to Capitalize on Social WOM
2. Listen and Respond. To Everyone.
3. Advertise on Social.
4. Create Compelling Offers
5. Use Video and Live Video
6. Take Advantage of Influencers
7. Make Tools & Automation Your Best Friend
7 Ways to Dentists Can Succeed on Social Media in 2017
#likeabledentists

28. WANT TO LEARN MORE?
See how you can Likeable Dentists can help you be more successful
by automating social media
1. SET UP a time to learn more!
2. SAVE BIG $$ on packages before March 15th!
-SET UP a free demo at LikeableDemo.com
-OR CALL 212.359.4347
-OR Talk to you HENRY SCHEIN Rep today
#likeabledentists

29. Questions | Grand Prize!
Redeem your Likeable offer at
LikeableDemo.com or call 212-359-4347!
Get a free copy of The Art of People
with purchase of subscription to
Likeable Local by 3/15!
#likeabledentists