SlideShare ist ein Scribd-Unternehmen logo

STW: Making Data Sexy

•
•
Datalicious
Datalicious
BusinessTechnologie
1 von 21
Downloaden Sie, um offline zu lesen
>  Making  data  sexy  <   Turning  raw  data  into     ac.onable  insights  
>  The  datalicious  elevator  pitch   “Using  data  to  widen  the  funnel”   Media  A:ribu<on  &  Modeling   Op<mise  channel  mix,  predict  sales   Targeted  Direct  Marke<ng     Increase  relevance,  reduce  churn   Tes<ng  &  Op<misa<on   Remove  barriers,  drive  sales   Boos<ng  ROI  
Make  data  sexy   by  turning  it  into     ac<onable  insights   August  2011   ©  Datalicious  Pty  Ltd   3  
Standardise  metrics   August  2011   ©  Datalicious  Pty  Ltd   4  
August  2011   ©  Datalicious  Pty  Ltd   5  
Break  down  data  silos   August  2011   ©  Datalicious  Pty  Ltd   6  
>  Establish  a  single  source  of  truth   Insights   Repor<ng   August  2011   ©  Datalicious  Pty  Ltd   7  
>  Combine  profile  data  sources   CRM  Profile   Site  Behaviour   one-­‐off  collec.on  of  demographical  data     tracking  of  purchase  funnel  stage   +   age,  gender,  address,  etc   browsing,  checkout,  etc   customer  lifecycle  metrics  and  key  dates   tracking  of  content  preferences   profitability,  expira<on,  etc   products,  brands,  features,  etc   predic.ve  models  based  on  data  mining   tracking  of  external  campaign  responses   propensity  to  buy,  churn,  etc   search  terms,  referrers,  etc   historical  data  from  previous  transac.ons   tracking  of  internal  promo.on  responses   average  order  value,  points,  etc   emails,  internal  search,  etc   Updated  Occasionally   Updated  Con<nuously   August  2011   ©  Datalicious  Pty  Ltd   8  
>  3rd  party  data  enhancements   Customer  profile  data   Geo-­‐demographic  data   +   The  whole  is  greater     than  the  sum  of  its  parts   3rd  party  data   August  2011   ©  Datalicious  Pty  Ltd   9  
Visualise  your  data   August  2011   ©  Datalicious  Pty  Ltd   10  
What  trends  can  you  iden<fy  in  5  seconds     by  looking  at  the  raw  data  only?   August  2011   ©  Datalicious  Pty  Ltd   11  
August  2011   ©  Datalicious  Pty  Ltd   12  
August  2011   ©  Datalicious  Pty  Ltd   13  
August  2011   ©  Datalicious  Pty  Ltd   14  
August  2011   ©  Datalicious  Pty  Ltd   15  
RED  =  No  single  men   August  2011   ©  Datalicious  Pty  Ltd   16  
Allocate  a  data  budget   August  2011   ©  Datalicious  Pty  Ltd   17  
Combine  data  &  crea<vity   August  2011   ©  Datalicious  Pty  Ltd   18  
August  2011   ©  Datalicious  Pty  Ltd   19  
Contact  us   insights@datalicious.com     Learn  more   blog.datalicious.com     Follow  me   twi:er.com/datalicious     August  2011   ©  Datalicious  Pty  Ltd   20  
Data  >  Insights  >  Ac<on   August  2011   ©  Datalicious  Pty  Ltd   21  

Empfohlen

P&O Analytics
P&O AnalyticsP&O Analytics
P&O AnalyticsDatalicious
 
Maggie Jan Keynote
Maggie Jan KeynoteMaggie Jan Keynote
Maggie Jan KeynoteData Con LA
 
Lauren Moores Keynote
Lauren Moores KeynoteLauren Moores Keynote
Lauren Moores KeynoteData Con LA
 
Malaysia Presentation
Malaysia PresentationMalaysia Presentation
Malaysia PresentationAlan Royal
 
New insights from big legacy data at bundle (Presented at Text Analytics Worl...
New insights from big legacy data at bundle (Presented at Text Analytics Worl...New insights from big legacy data at bundle (Presented at Text Analytics Worl...
New insights from big legacy data at bundle (Presented at Text Analytics Worl...Fitzgerald Analytics, Inc.
 
IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast
IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast
IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast Babbel
 
Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...
Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...
Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...Denodo
 
Big Data & Analytics perspectives in Banking
Big Data & Analytics perspectives in BankingBig Data & Analytics perspectives in Banking
Big Data & Analytics perspectives in BankingGianpaolo Zampol
 

Empfohlen

P&O Analytics
P&O AnalyticsP&O Analytics
P&O AnalyticsDatalicious
 
Maggie Jan Keynote
Maggie Jan KeynoteMaggie Jan Keynote
Maggie Jan KeynoteData Con LA
 
Lauren Moores Keynote
Lauren Moores KeynoteLauren Moores Keynote
Lauren Moores KeynoteData Con LA
 
Malaysia Presentation
Malaysia PresentationMalaysia Presentation
Malaysia PresentationAlan Royal
 
New insights from big legacy data at bundle (Presented at Text Analytics Worl...
New insights from big legacy data at bundle (Presented at Text Analytics Worl...New insights from big legacy data at bundle (Presented at Text Analytics Worl...
New insights from big legacy data at bundle (Presented at Text Analytics Worl...Fitzgerald Analytics, Inc.
 
IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast
IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast
IGNITION: Winning data strategies for publishers by Todd Teresi/Quantcast Babbel
 
Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...
Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...
Accelerating Data-Driven Enterprise Transformation in Banking, Financial Serv...Denodo
 
Big Data & Analytics perspectives in Banking
Big Data & Analytics perspectives in BankingBig Data & Analytics perspectives in Banking
Big Data & Analytics perspectives in BankingGianpaolo Zampol
 
Create your Big Data vision and Hadoop-ify your data warehouse
Create your Big Data vision and Hadoop-ify your data warehouseCreate your Big Data vision and Hadoop-ify your data warehouse
Create your Big Data vision and Hadoop-ify your data warehouseJeff Kelly
 
Building new business models through big data dec 06 2012
Building new business models through big data dec 06 2012Building new business models through big data dec 06 2012
Building new business models through big data dec 06 2012Aki Balogh
 
David Waxman Keynote
David Waxman KeynoteDavid Waxman Keynote
David Waxman KeynoteData Con LA
 
How Eastern Bank Uses Big Data to Better Serve and Protect its Customers
How Eastern Bank Uses Big Data to Better Serve and Protect its CustomersHow Eastern Bank Uses Big Data to Better Serve and Protect its Customers
How Eastern Bank Uses Big Data to Better Serve and Protect its CustomersBrian Griffith
 
Big Data Analytics for Banking, a Point of View
Big Data Analytics for Banking, a Point of ViewBig Data Analytics for Banking, a Point of View
Big Data Analytics for Banking, a Point of ViewPietro Leo
 
RAPP Open insight edition 1
RAPP Open insight edition 1RAPP Open insight edition 1
RAPP Open insight edition 1Aysha Mathew
 
Westfield Shopper Data
Westfield Shopper DataWestfield Shopper Data
Westfield Shopper DataDatalicious
 
Data Driven Marketing - Aprimo Omniture Webex
Data Driven Marketing - Aprimo Omniture WebexData Driven Marketing - Aprimo Omniture Webex
Data Driven Marketing - Aprimo Omniture WebexDatalicious
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven MarketingDatalicious
 
Effective Targeting
Effective TargetingEffective Targeting
Effective TargetingDatalicious
 
OMX Competitive Intelligence
OMX Competitive IntelligenceOMX Competitive Intelligence
OMX Competitive IntelligenceDatalicious
 
Site Core Analytics
Site Core AnalyticsSite Core Analytics
Site Core AnalyticsDatalicious
 
Digi-Tech Marketing Data Strategy
Digi-Tech Marketing Data StrategyDigi-Tech Marketing Data Strategy
Digi-Tech Marketing Data StrategyDatalicious
 
Data Driven Targeting - Behavioural Targeting
Data Driven Targeting - Behavioural TargetingData Driven Targeting - Behavioural Targeting
Data Driven Targeting - Behavioural TargetingDatalicious
 
Y&R Data Driven Marketing
Y&R Data Driven MarketingY&R Data Driven Marketing
Y&R Data Driven MarketingDatalicious
 
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing PerformanceDigital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing PerformanceDatalicious
 
Datalicious - Smart Data Driven Marketing
Datalicious - Smart Data Driven MarketingDatalicious - Smart Data Driven Marketing
Datalicious - Smart Data Driven MarketingDatalicious
 
BootCamp Landing Page Optimization
BootCamp Landing Page OptimizationBootCamp Landing Page Optimization
BootCamp Landing Page OptimizationDatalicious
 
First Click Media Attribution
First Click Media AttributionFirst Click Media Attribution
First Click Media AttributionDatalicious
 
Digital Measurement - How to Turn Data into Actionable Insights
Digital Measurement - How to Turn Data into Actionable InsightsDigital Measurement - How to Turn Data into Actionable Insights
Digital Measurement - How to Turn Data into Actionable InsightsDatalicious
 
OMX Landing Page Optimization
OMX Landing Page OptimizationOMX Landing Page Optimization
OMX Landing Page OptimizationDatalicious
 
OMX: Landing Page Optimisation
OMX: Landing Page OptimisationOMX: Landing Page Optimisation
OMX: Landing Page OptimisationDatalicious
 

Weitere ähnliche Inhalte

Was ist angesagt?

Create your Big Data vision and Hadoop-ify your data warehouse
Create your Big Data vision and Hadoop-ify your data warehouseCreate your Big Data vision and Hadoop-ify your data warehouse
Create your Big Data vision and Hadoop-ify your data warehouseJeff Kelly
 
Building new business models through big data dec 06 2012
Building new business models through big data dec 06 2012Building new business models through big data dec 06 2012
Building new business models through big data dec 06 2012Aki Balogh
 
David Waxman Keynote
David Waxman KeynoteDavid Waxman Keynote
David Waxman KeynoteData Con LA
 
How Eastern Bank Uses Big Data to Better Serve and Protect its Customers
How Eastern Bank Uses Big Data to Better Serve and Protect its CustomersHow Eastern Bank Uses Big Data to Better Serve and Protect its Customers
How Eastern Bank Uses Big Data to Better Serve and Protect its CustomersBrian Griffith
 
Big Data Analytics for Banking, a Point of View
Big Data Analytics for Banking, a Point of ViewBig Data Analytics for Banking, a Point of View
Big Data Analytics for Banking, a Point of ViewPietro Leo
 
RAPP Open insight edition 1
RAPP Open insight edition 1RAPP Open insight edition 1
RAPP Open insight edition 1Aysha Mathew
 

Was ist angesagt? (6)

Create your Big Data vision and Hadoop-ify your data warehouse
Create your Big Data vision and Hadoop-ify your data warehouseCreate your Big Data vision and Hadoop-ify your data warehouse
Create your Big Data vision and Hadoop-ify your data warehouse
 
Building new business models through big data dec 06 2012
Building new business models through big data dec 06 2012Building new business models through big data dec 06 2012
Building new business models through big data dec 06 2012
 
David Waxman Keynote
David Waxman KeynoteDavid Waxman Keynote
David Waxman Keynote
 
How Eastern Bank Uses Big Data to Better Serve and Protect its Customers
How Eastern Bank Uses Big Data to Better Serve and Protect its CustomersHow Eastern Bank Uses Big Data to Better Serve and Protect its Customers
How Eastern Bank Uses Big Data to Better Serve and Protect its Customers
 
Big Data Analytics for Banking, a Point of View
Big Data Analytics for Banking, a Point of ViewBig Data Analytics for Banking, a Point of View
Big Data Analytics for Banking, a Point of View
 
RAPP Open insight edition 1
RAPP Open insight edition 1RAPP Open insight edition 1
RAPP Open insight edition 1
 

Ähnlich wie STW: Making Data Sexy

Westfield Shopper Data
Westfield Shopper DataWestfield Shopper Data
Westfield Shopper DataDatalicious
 
Data Driven Marketing - Aprimo Omniture Webex
Data Driven Marketing - Aprimo Omniture WebexData Driven Marketing - Aprimo Omniture Webex
Data Driven Marketing - Aprimo Omniture WebexDatalicious
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven MarketingDatalicious
 
Effective Targeting
Effective TargetingEffective Targeting
Effective TargetingDatalicious
 
OMX Competitive Intelligence
OMX Competitive IntelligenceOMX Competitive Intelligence
OMX Competitive IntelligenceDatalicious
 
Site Core Analytics
Site Core AnalyticsSite Core Analytics
Site Core AnalyticsDatalicious
 
Digi-Tech Marketing Data Strategy
Digi-Tech Marketing Data StrategyDigi-Tech Marketing Data Strategy
Digi-Tech Marketing Data StrategyDatalicious
 
Data Driven Targeting - Behavioural Targeting
Data Driven Targeting - Behavioural TargetingData Driven Targeting - Behavioural Targeting
Data Driven Targeting - Behavioural TargetingDatalicious
 
Y&R Data Driven Marketing
Y&R Data Driven MarketingY&R Data Driven Marketing
Y&R Data Driven MarketingDatalicious
 
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing PerformanceDigital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing PerformanceDatalicious
 
Datalicious - Smart Data Driven Marketing
Datalicious - Smart Data Driven MarketingDatalicious - Smart Data Driven Marketing
Datalicious - Smart Data Driven MarketingDatalicious
 
BootCamp Landing Page Optimization
BootCamp Landing Page OptimizationBootCamp Landing Page Optimization
BootCamp Landing Page OptimizationDatalicious
 
First Click Media Attribution
First Click Media AttributionFirst Click Media Attribution
First Click Media AttributionDatalicious
 
Digital Measurement - How to Turn Data into Actionable Insights
Digital Measurement - How to Turn Data into Actionable InsightsDigital Measurement - How to Turn Data into Actionable Insights
Digital Measurement - How to Turn Data into Actionable InsightsDatalicious
 
OMX Landing Page Optimization
OMX Landing Page OptimizationOMX Landing Page Optimization
OMX Landing Page OptimizationDatalicious
 
OMX: Landing Page Optimisation
OMX: Landing Page OptimisationOMX: Landing Page Optimisation
OMX: Landing Page OptimisationDatalicious
 
Analytics and Tracking
Analytics and Tracking Analytics and Tracking
Analytics and Tracking Datalicious
 
Testing and Optimization
Testing and OptimizationTesting and Optimization
Testing and OptimizationDatalicious
 
Big Data Challenges
Big Data ChallengesBig Data Challenges
Big Data ChallengesDatalicious
 

Ähnlich wie STW: Making Data Sexy (20)

Westfield Shopper Data
Westfield Shopper DataWestfield Shopper Data
Westfield Shopper Data
 
Data Driven Marketing - Aprimo Omniture Webex
Data Driven Marketing - Aprimo Omniture WebexData Driven Marketing - Aprimo Omniture Webex
Data Driven Marketing - Aprimo Omniture Webex
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven Marketing
 
Effective Targeting
Effective TargetingEffective Targeting
Effective Targeting
 
OMX Competitive Intelligence
OMX Competitive IntelligenceOMX Competitive Intelligence
OMX Competitive Intelligence
 
Site Core Analytics
Site Core AnalyticsSite Core Analytics
Site Core Analytics
 
Digi-Tech Marketing Data Strategy
Digi-Tech Marketing Data StrategyDigi-Tech Marketing Data Strategy
Digi-Tech Marketing Data Strategy
 
Data Driven Targeting - Behavioural Targeting
Data Driven Targeting - Behavioural TargetingData Driven Targeting - Behavioural Targeting
Data Driven Targeting - Behavioural Targeting
 
Y&R Data Driven Marketing
Y&R Data Driven MarketingY&R Data Driven Marketing
Y&R Data Driven Marketing
 
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing PerformanceDigital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
 
Datalicious - Smart Data Driven Marketing
Datalicious - Smart Data Driven MarketingDatalicious - Smart Data Driven Marketing
Datalicious - Smart Data Driven Marketing
 
BootCamp Landing Page Optimization
BootCamp Landing Page OptimizationBootCamp Landing Page Optimization
BootCamp Landing Page Optimization
 
First Click Media Attribution
First Click Media AttributionFirst Click Media Attribution
First Click Media Attribution
 
Digital Measurement - How to Turn Data into Actionable Insights
Digital Measurement - How to Turn Data into Actionable InsightsDigital Measurement - How to Turn Data into Actionable Insights
Digital Measurement - How to Turn Data into Actionable Insights
 
OMX Landing Page Optimization
OMX Landing Page OptimizationOMX Landing Page Optimization
OMX Landing Page Optimization
 
OMX: Landing Page Optimisation
OMX: Landing Page OptimisationOMX: Landing Page Optimisation
OMX: Landing Page Optimisation
 
Smart Marketing
Smart MarketingSmart Marketing
Smart Marketing
 
Analytics and Tracking
Analytics and Tracking Analytics and Tracking
Analytics and Tracking
 
Testing and Optimization
Testing and OptimizationTesting and Optimization
Testing and Optimization
 
Big Data Challenges
Big Data ChallengesBig Data Challenges
Big Data Challenges
 

Mehr von Datalicious

Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive SectorPath to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive SectorDatalicious
 
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media AttributionFestival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media AttributionDatalicious
 
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...Datalicious
 
Datalicious service overview
Datalicious service overviewDatalicious service overview
Datalicious service overviewDatalicious
 
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015Datalicious
 
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDestroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
 
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi... Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
 
Presenting Data Visualizations to Clients
Presenting Data Visualizations to ClientsPresenting Data Visualizations to Clients
Presenting Data Visualizations to ClientsDatalicious
 
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing AnalyticsFestival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing AnalyticsDatalicious
 
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014Datalicious
 
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation DeckOptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation DeckDatalicious
 
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation DeckOptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation DeckDatalicious
 
Multi-channel Analytics by Datalicious
Multi-channel Analytics by DataliciousMulti-channel Analytics by Datalicious
Multi-channel Analytics by DataliciousDatalicious
 
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online MarketingSmart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online MarketingDatalicious
 
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCGSmart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCGDatalicious
 
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller InformationDatalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller InformationDatalicious
 
Data, Privacy & Ethics
Data, Privacy & EthicsData, Privacy & Ethics
Data, Privacy & EthicsDatalicious
 
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 websiteSuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 websiteDatalicious
 
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spentAnalytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spentDatalicious
 
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1Datalicious
 

Mehr von Datalicious (20)

Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive SectorPath to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
 
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media AttributionFestival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
 
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
 
Datalicious service overview
Datalicious service overviewDatalicious service overview
Datalicious service overview
 
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
 
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDestroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
 
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi... Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
 
Presenting Data Visualizations to Clients
Presenting Data Visualizations to ClientsPresenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
 
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing AnalyticsFestival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
 
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
 
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation DeckOptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
 
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation DeckOptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
 
Multi-channel Analytics by Datalicious
Multi-channel Analytics by DataliciousMulti-channel Analytics by Datalicious
Multi-channel Analytics by Datalicious
 
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online MarketingSmart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
 
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCGSmart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
 
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller InformationDatalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
 
Data, Privacy & Ethics
Data, Privacy & EthicsData, Privacy & Ethics
Data, Privacy & Ethics
 
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 websiteSuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
 
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spentAnalytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
 
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
 

Kürzlich hochgeladen

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 

Kürzlich hochgeladen (20)

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 

STW: Making Data Sexy

  • 1. >  Making  data  sexy  <   Turning  raw  data  into     ac.onable  insights  
  • 2. >  The  datalicious  elevator  pitch   “Using  data  to  widen  the  funnel”   Media  A:ribu<on  &  Modeling   Op<mise  channel  mix,  predict  sales   Targeted  Direct  Marke<ng     Increase  relevance,  reduce  churn   Tes<ng  &  Op<misa<on   Remove  barriers,  drive  sales   Boos<ng  ROI  
  • 3. Make  data  sexy   by  turning  it  into     ac<onable  insights   August  2011   ©  Datalicious  Pty  Ltd   3  
  • 4. Standardise  metrics   August  2011   ©  Datalicious  Pty  Ltd   4  
  • 5. August  2011   ©  Datalicious  Pty  Ltd   5  
  • 6. Break  down  data  silos   August  2011   ©  Datalicious  Pty  Ltd   6  
  • 7. >  Establish  a  single  source  of  truth   Insights   Repor<ng   August  2011   ©  Datalicious  Pty  Ltd   7  
  • 8. >  Combine  profile  data  sources   CRM  Profile   Site  Behaviour   one-­‐off  collec.on  of  demographical  data     tracking  of  purchase  funnel  stage   +   age,  gender,  address,  etc   browsing,  checkout,  etc   customer  lifecycle  metrics  and  key  dates   tracking  of  content  preferences   profitability,  expira<on,  etc   products,  brands,  features,  etc   predic.ve  models  based  on  data  mining   tracking  of  external  campaign  responses   propensity  to  buy,  churn,  etc   search  terms,  referrers,  etc   historical  data  from  previous  transac.ons   tracking  of  internal  promo.on  responses   average  order  value,  points,  etc   emails,  internal  search,  etc   Updated  Occasionally   Updated  Con<nuously   August  2011   ©  Datalicious  Pty  Ltd   8  
  • 9. >  3rd  party  data  enhancements   Customer  profile  data   Geo-­‐demographic  data   +   The  whole  is  greater     than  the  sum  of  its  parts   3rd  party  data   August  2011   ©  Datalicious  Pty  Ltd   9  
  • 10. Visualise  your  data   August  2011   ©  Datalicious  Pty  Ltd   10  
  • 11. What  trends  can  you  iden<fy  in  5  seconds     by  looking  at  the  raw  data  only?   August  2011   ©  Datalicious  Pty  Ltd   11  
  • 12. August  2011   ©  Datalicious  Pty  Ltd   12  
  • 13. August  2011   ©  Datalicious  Pty  Ltd   13  
  • 14. August  2011   ©  Datalicious  Pty  Ltd   14  
  • 15. August  2011   ©  Datalicious  Pty  Ltd   15  
  • 16. RED  =  No  single  men   August  2011   ©  Datalicious  Pty  Ltd   16  
  • 17. Allocate  a  data  budget   August  2011   ©  Datalicious  Pty  Ltd   17  
  • 18. Combine  data  &  crea<vity   August  2011   ©  Datalicious  Pty  Ltd   18  
  • 19. August  2011   ©  Datalicious  Pty  Ltd   19  
  • 20. Contact  us   insights@datalicious.com     Learn  more   blog.datalicious.com     Follow  me   twi:er.com/datalicious     August  2011   ©  Datalicious  Pty  Ltd   20  
  • 21. Data  >  Insights  >  Ac<on   August  2011   ©  Datalicious  Pty  Ltd   21