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Start up challenge course presentation
- 3. A course designed for entrepreneurial students who have an idea for starting a business or would like to be involved in starting a business. The course is open to all students studying in Metropolia University of Applied Sciences. The course requires a fee of €22 toward documentation and administration fees for Junior Achievement Young Enterprise. 1 year/10 ECTS
- 5. Kristoffer Lawson Jukka Mentors Hassinen Oliver Bremmer Antti Hovi
- 6. Provide Advice & Encouragement Provide Guest Lectures & Entrepreneurial Events Provides Company Certification & Competitions
- 7. Launched like a StartUP
- 8. Events & Guest Lectures
- 9. Events Outside the Course
- 10. Interactive Tasks Click to play
- 11. Timetable • Class Bonding • Pitch ideas Start • Form teams • Market opportunity analysis • Guest Lecturing on Pitching • Start creating the business model Create • Customer Discovery • Build a Minumum viable product • Continue research • Update Buisiness Model Launch • Launch & Compete in JAYE competition • Measure
- 12. Theory “A startup is a temporary organisation used to search for a repeatable scaleable business model” Steve Blank
- 13. Theory “A startup is a human institution designed to create new products and services under conditions of extreme uncertainty” Eric Ries
- 14. Build-Measure-Learn The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or preserve. All successful startup processes should be geared to accelerate that feedback loop.
- 15. 1st problem is caused by the allure of a good plan, a solid strategy, and No business plan survives thorough market research. Startups operate with too first customer contact much uncertainty. Startups do no know yet who their customer is or what their product should be. Pic Source:http://businesswheel.com/
- 16. Traditional Product Development Waterfall Requirements Specifications Problem: known Design Solution: known Implementation Unit of progress: Verification Advance to the next stage Maintenance
- 17. Lean Start-up Pivot Customer Development Hypotheses, Experiments, Problem: unknown Insights Solution: unknown Data, Feedback, Insights Agile Development Unit of progress: Customer Validated learning Development: My Model Requires about customers you to get out of ($$$) the building
- 18. Bu siness Mod el Go & Search
- 19. key activities value customer proposition relationships key customer partners segments cost revenue structure key streams resources channels 19 images by JAM
- 21. Course Books
- 22. Follow
- 23. Team Examples CKS Energia/ Thermo Acoustic Engine A Team of two engineers and one business students creating an energy saving device that re-uses heat that would normally be wasted by factories. Co-operative company status: Application made MVP: The team hope to have an MVP by early February. Media Light A team of one computer technician student and two business students. The team plan to develop websites for the SME sector but with the twist that the website should be a central image that reveals other images and information when pressed and thus not the usual drop down menu scrolling. Co-operative company status: Co-operative status confirmed MVP: The team is in the progress of developing an MVP and testing the market.