1. Stock and Flow
Lets Go Global, for Arts+Media and the DART project
Date: 16th March 2010

2. FLOW
in economics
✤ Flow is a rate of
change:
✤ fifteen pounds an hour,
✤ or three thousand
tooth­picks a day.

3. STOCK
in economics
✤ Stock is a static value:
✤ money in the bank,
✤ or trees in the forest.

4. What’s this got to do with Social Media?

5. Stock and Flow is the master
metaphor for media today.

6. FLOW
✤ Flow is the feed.
✤ The posts and the
tweets.
✤ It’s the stream of daily
and sub-daily updates
that remind people that
you exist.

7. STOCK
✤ Stock is the durable
stuff.
✤ It’s the content you
produce that’s as
interesting in two
months (or two years)
as it is today.
✤ It’s what people
discover via search.

8. Flow
✤ Can be easy to produce ✤ Can be all consuming
✤ Simple posts and updates ✤ Flow is a treadmill
✤ Linking to other content ✤ Don’t want to spend all of your
time running on a treadmill!
✤ Holding online conversations
within communities ✤ Ultimately without
substantial stock you and
your audience will get
bored

9. Stock is hard work.
✤ Requires thought about presentation and time to produce.
✤ BUT, it is why we originally started doing what we are doing.

10. Should we ignore Flow in favour
of Stock ART?

11. Without flow our
incredible work
may not be seen.
Without stock
our flow
becomes stale.
http://www.flickr.com/photos/schluesselbein/

12. Achieve a balance
Understand your (online) activity and identify
clearly the reasons for being there.

13. Based entirely on an article at:
http://snarkmarket.com/2010/4890