Relationships are crucial in seminar marketing. It's who we know that gives our workshops a boost in attendees, add value for our audience and income for us.

1. Seminar Marketing:
Who do you know?
By Daphne Bousquet, CMP

2. Have you ever heard
the expression

3. “It is not what you know,
but who you know?”

4. When you are an
expert on your topic,

5. you always think it is
most important
what you know

6. Especially when you host
workshops and seminars

7. After all,
you teach this stuff, right?

8. And it IS important

9. However, when you host
workshops and seminars,

10. relationships are important

11. It is WHO we know
that can give our workshops
a boost in attendees,

12. in value for our attendees
and in income for us

13. So ask yourself,
“Who do I know who could…

14. Partner with me on my event?”

15. Do you know business owners
who have the same
target market

16. and offer a complementary service?

17. You could do a workshop together,

18. leverage each other’s
databases and clients

19. and split the profits

20. Many times you will
stumble upon a match
made in heaven

21. One caveat:
be sure to have an
agreement that spells out the

22. responsibilities of
each partner and

23. the percentage of the profits
each partner receives

24. It is better to have
your ducks in a row
before you enter into a
joint venture like that,

25. just in case one partner
doesn’t pull her weight

26. “Who do I know who can…
Speak at my seminar?”

27. It is hard to carry a
multi day event
all by yourself

28. No matter how
energetic you are,
even you need a break

29. Not only does adding
another presenter give
you a much needed
rest from talking,

30. good speakers,
with great content,
add value to your event

31. Your attendees will love
hearing a different voice

32. and learning from
another perspective

33. Be sure to choose someone
whose topic of expertise
ties in with yours,
without competing with it

34. And the best part?

35. You will get to share
in the revenue of
your guest speaker’s sales

36. “Who do I know who can…
Promote my workshop?”

37. Who in your network
has a large database
of your ideal clients?

38. Ask if they will promote
your event as an affiliate

39. That means they will
share your workshop
with their subscribers,
friends and followers,

40. in return for a commission
on every sale they make

41. Be sure to make it
super easy for them
to share you

42. You can pre-write emails,
Twitter and Facebook updates,
and newsletter blurbs
with a referral link included

43. “Who do I know who can…
Sponsor my seminar?”

44. Who would love to
promote their
products and services
to your audience?

45. You worked hard
to get your
attendees in the room,

46. and yes,
other companies will
want to tap into that

47. What other
products and services
are your attendees
interested in?

48. You can create an opportunity
for companies to
market to your audience
through a display table,

49. a direct response ad
in your workbook or
even through
personal interaction

50. and networking as
one of your VIP guests

51. The possibilities are
only limited
by your imagination

52. It is important
who you know,
especially when it
comes to events

53. The relationships you have
with your network and
with your audience are vital

54. They allow you
to create
WIN/WIN/WIN situations

55. for your partners,
your audience and you

56. For more strategies to fill your
workshops and seminars
without driving yourself crazy,

57. Pick up a copy of my
FREE seminar marketing eBook at
EventStrategySolutions.com