Zattoo Breakfast Meeting

Bringing TV to the PC A new opportunity for advertisers Web2com Breakfast March 28th, 2007 This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo Inc.

ZATTOO in a Nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object]

Zattoo‘s promise to customer and partners Broadcasters / Content providers Consumers Advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User experience: clean, easy to use, consistent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Zattoo Swiss line-up ,[object Object],[object Object],[object Object],[object Object]

Zattoo growth curve in Switzerland overwhelming 20 channels 40 channels

Zattoo population very attractive for advertisers Source: Schober Partners Group AG. Quantitative survey of Zattoo users.

Ad format taylored to TV/Internet mix 5-7 Seconds Flash clip Ads archive allows users to get back to an interesting ad after enjoying the desired TV show Interactive zone allows user to trigger ad related action

Zattoo advertisers can target their customers on several dimensions Channel Show (=channel+time) Demographies Behaviors Age Gender Location „ Is passionate about sports“ „ Enjoys music shows“

Zattoo Breakfast Meeting

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