Tailwind is the leading Pinterest Analytics and Marketing solution, trusted by over 2,500 leading brands and agencies. In this presentation, CEO Danny Maloney discusses how brands can tap into Pinterest - from the basics to advanced strategies focused on driving meaningful ROI.
4. @TailwindApp #SMSSummit 954-505-8008
Data is at Our Core
Rich Social Data
powers multiple
applications
>45 million users
>3 billion relationships
>17 billion pins
Analytics & Insights
Listening
Offers
Social + Email
Influencer Recruitment
6. @TailwindApp #SMSSummit 954-505-8008
How Does Pinterest Factor into
Your Social Media Mix?
Not Yet Pinning
Have Started Pinning
Growing Quickly
Pinterest = #1 Social Site
13. 5-25 mins
4. Content Lives Longer
Sources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; Pin
League client data: internal + Google Analytics; based on a sample of client repins; April 2012
5-25 minutes
80 minutes
> 1 week
5-25 minutes
80 minutes
14.
15.
16. @TailwindApp #SMSSummit 954-505-8008
5. Rich Pins are the Future
• Improves discovery
• Commercial foundation
• Addresses stale links
http://pinleague.com/make-rich-pins
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More Referrals Per User,
More Revenue Per Referral
1.0 1.1
14.0
Twitter Facebook Pinterest
Ratio:
Referral Share to
User Share
14x
12.5x
Source: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
$69
$80
$179
Twitter Facebook Pinterest
Average Order Value
from Social Referrals
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Step 2:
Curate CONTENT for the User
5 things they LOVE +
5 things they have a hard time finding +
2 things about you
= Your First 12 Boards
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The Marginal Cost of Growth on
Pinterest is Lower than Facebook
$0.01 – 0.40 $0.50 – 2.50
The sooner you move,
the higher your ROI will be
Source: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
36. @TailwindApp #SMSSummit 954-505-8008
Contests Draw Short-Term Attention
3,434
3,819
421
1,720
0
1,000
2,000
3,000
4,000
Restaurant Chains on Pinterest –Followers in September
panerabread maggianos pfchangs tgifridayspins chilis qdobamexgrill
Jumped to #2 with
“Pin it to Win It”
contest on their blog
Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
Then, flatlined again
37. @TailwindApp #SMSSummit 954-505-8008
Cross-Platform Promotion is Better
5,044
5,384
312
1,545
0
1,000
2,000
3,000
4,000
5,000
6,000
Automotive Brands on Pinterest –Followers in September
honda volkswagen porsche peugeotpanama officialmini jeep
And Jeep?
Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
41. @TailwindApp #SMSSummit 954-505-8008
2.1 M
E-mails
Most Companies use a single Blast;
this is a Flawed Approach
600k on
Pinterest
1.5M
Not on
Pinterest
“Yay!”
“Don’t SPAM
Me!”
42. @TailwindApp #SMSSummit 954-505-8008
2.1 M
E-mails
But Each User is Unique;
Speak Their Language!
600k on
Pinterest
1.5M
Not on
Pinterest
800k
Facebook
300k
Twitter
49. @TailwindApp #SMSSummit 954-505-8008
We love burgers.
We pinned content
from chilis.com
We pin about food
often = influencer
Tools That Help:
Search < Audience Engine < Listening
SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks