Definitive guide to Foursquare for 2011 - more information on customer engagement, ROI, and mobile marketing for any small or large business.

1. Marketing needs
single-mindedness.
11 step social media marketing plan
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Tuesday, 16 August 11

2. Once upon a
time this was
all you could
with your
phone.
2
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3. Problem - no one has time for all
the new marketing stuff.
Mobile is becoming the new focus of
integrated marketing.
How do you keep up with all the changes?
Your marketing can only be successful by
being single-minded in what you do.
3
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4. Smart
phone
2011
Portable media player with 8 mega pixel
camera, Dual Core processor, touch screen,
fast 4G or HSDPA internet, wifi and … voice
4
and texts
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5. Smart
phone
2013?
No … this is a wrist phone watch from
2011
5
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6. Tuesday, 16 August 11
100
million activated Android mobiles
6

7. Tuesday, 16 August 11
93
the percentage of 18 – 29 year old with a mobile
7

8. Tuesday, 16 August 11
39
the percentage of people in a recent study who
use location based services on their mobile
8

9. Tuesday, 16 August 11
46
percentage of Londoners who use their mobile
for research when out shopping.
9

10. 10million users on Foursquare June 2011
10
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11. Tuesday, 16 August 11
8+
million businesses & locations in Foursquare
11

12. Saturday Nights All Right
12
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13. Claim your stores on Foursquare
Click here to claim
Be creative and
offer something to
your followers and
reward Mayors
Be fun. Do you
want a badge for
repeat visitors?
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14. Be a Pro at Foursquare
Using Foursquare yourself
is the best way to
understand the mechanics.
And it’s the best way to
find out how your
competition is using
Foursquare.
Finally .. you can get
badges like this for 1000+
checkins.
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15. Create your own brand identity
To make it easier to
manage your stores and
marketing create a new
Foursquare account in the
name of your brand or
client.
Once created, start looking
for customers who checkin
to your store.
15
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16. Put up Posters or Stickers
16
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17. Reward the Mayor
17
13
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18. Get more people in your store –
Hold a Swarm Badge Party
18
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19. Track your checkins & trends
19
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20. You can call me Loyal
A Manifesto to the
Loyal.
★ Your loyal and best customers don’t
have to check-in every day.
★ Your loyal customers rave about you. Loyalty is the
Recommend and Add Tips for you. best ‘badge’ to
★ What are you doing for them? earn on
Foursquare.
read more about it.
20
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21. 11 step guide to
Foursquare
1. Be a Pro at Foursquare
2. Claim your business on Foursquare
3. Create your own brand identity in Foursquare
4. Add a prize or incentives for people to visit your shop
5. Reward the Mayor
6. Add Tips & To Do’s to your stores
7. Put Stickers or Posters in Store
8. Hold a Foursquare Swarm Badge Party
9. Track Checkins & Trends
10.Promote Foursquare on Twitter, Facebook & your website.
11. Focus on returning and loyal customers
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22. How much time does
this take?
Don’t worry! YOU CAN
You determine the SPEND AS
time you want to
spend on Social LITTLE AS 30
Media or LOLling MINUTES
around with your EACH DAY
customers.
22
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23. Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Viral
• Magazines • E-mail • Blog
• Expos & Trade Shows • CRM • Mobile
• Tele-sales • How to
Videos
• Direct Mail
• Banner Ads
• Radio • Search
• TV • SEO
23
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24. Get some single-
Bri3sh
Interac3ve
Media
Associa3on
-­‐
Member
mindedness in
your marketing.
For great ideas & to get in contact, visit:
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Tuesday, 16 August 11