Millennials are the largest living generation and officially make up the majority of the current workforce. If your marketing strategy isn’t targeting millennials, it’s time for a change. That said, Millennials are different. So how can you be sure you are reaching them effectively? Sign up today, and join us on Wednesday, October 19th as our Content Writer, Matthew Tyson (a millennial), breaks down marketing to millennials. In this session, we’ll cover: - Why you should focus on the millennial market - Understanding the Millennial mindset - Where they are and how they spend their time - Why Millennials don’t trust advertising - How to effectively reach Millennials with your marketing

1. (from a Millennial)

2.  Who are Millennials?
 Understanding their mindset
 Consumer behavior
 How to reach them with your marketing

3.  General consensus – anyone born between
the early 1980s and late 1990s.
 27% of the entire population
 Largest share of the voting population
 Officially the largest share of the workforce.
THIS IS SUPER IMPORTANT

5.  Lazy and Entitled
 Sheltered
 Too “PC”
 Overly idealistic
 Too connected
 Afraid of commitment
 Rude and ungrateful
 No real life skills
 Irresponsible

6.  Millennials are highly ambitious, but view work
differently
◦ More focused on output than time clocked
◦ Leave jobs to advance career– 91% stay in a job less
than 3 years
 Millennials are workaholics
◦ Make up 43% of “work martyrs”
◦ Less likely to take time off
 Civic Minded
◦ More likely to care about social justice, environment,
civic duty, etc.

7.  Digitally native
◦ Because that’s the world we were raised in
 Children of the recession
◦ Didn’t lose jobs, but shaped our worldview
 Naturally skeptical
◦ The Internet taught us to question everything
◦ Our world is transparent
◦ We can fact check on the fly
So what does this have to do with marketing?

9.  Don’t trust advertising
◦ They trust each other more than your business
◦ 93% of Millennials have made a purchase based on
recommendations from friends and family
 Crave authenticity
◦ Skeptical of “big business”
◦ Want a relationship
 Quality over quantity
◦ Less than half consider price the number one factor
when making a purchase
 Heavy focus on customer service
◦ 68% of millennials will stop doing business w/ a
company because of bad customer service

10.  Heavily digital
◦ 65% of millennials say brand interaction begins online.
◦ More likely to watch YouTube than regular TV
◦ Use search engines before calling customer service
 Mobile First
◦ 87% of Millennials have their phones at all times
◦ Over half search for a local business on their
smartphone.
◦ 82% check their phones for more info before making an
in-store purchase
 Socially conscious
◦ 91% of Millennials will switch to a brand associated with
a good cause

11.  Not about which platform you use, but how
you use it
◦ However, traditional ads, banner ads, cold calls, and
even cold emails are out.
 Successful Millennial marketing is…
◦ Engaged
◦ Authentic
◦ Relevant
◦ Socially conscious

12.  Golden Rule of Millennial Marketing:
◦ It’s not about selling the product, it’s about selling your
brand. We already know why we need a product. Your job is
to tell us why we should buy it from you.
 Who are you?
 What do you stand for?
 Why do you exist?
 Why do you care about me?

13.  Utilizing content is THE best way to bring
authenticity to your brand.
◦ Blogs/How-To
◦ Videos/Vlogs
◦ Instagram/Snapchat
 Think beyond advertising. Tell a story
◦ Example: Restaurants/Farmers Market
 Focus not on the food, but where the food comes
from, how it’s grown, how it’s made, recipes with the
food.

14.  BIG WINNER
◦ Related to Influencer marketing
◦ “Any content created by users of an online system
or service”
◦ Millennials trust a users opinion
 Encourages customers to “share their
experience” with others
 Used as a competition
◦ Offers prize
◦ Winning content is re-packaged for future
campaigns.

15. Share Your Love Story White Cup Challenge

16.  ALL of your marketing needs to be mobile
friendly
◦ Responsive website
◦ Mobile-optimized emails
◦ Have an app
 Millennials spend 90 hours per-month using
smartphone apps.
 Greatly increases brand loyalty
 Strong SEO is a must
◦ We Google everything
◦ Ensures relevancy