5. 1966 - Gene Roddenberry transports American
viewers to new worlds and new civilizations with the
debut of Star Trek.
6. Star Trek inspires fans around the world to dress up as
Klingons, Vulcans, Romulans, and Humans, and come
together and support the ideals of the Star Trek Brand.
7. “
When I go to conventions, I can just
”
be the person I really am.
— a Star Trek Fan
13. “
Those who would transform a
nation or the world cannot do so
by breeding and captaining
discontent...or by coercing
people into a new way of life.
”
They must know how to kindle an extravagant hope.
— Eric Hoffer, The True Believer
17. 1
human needs
Figure out which
your brand
naturally plays towards.
18. Apple plays to the needs of beauty and self-actualization.
Transcendence
Self-Actualization
Aesthetic Needs
Cognitive Needs Maslow’s Hierarchy of Human Needs
Esteem Needs
Belongingness and Love Needs
Safety Needs
Biological and Physiological Needs
19. 2
Discover how your brand fulfills this need for
your best customers— Your Brand Lovers
—in a way no other brand does.
20. Apple’s creative tools allow people to express their
artistic spirits. Apple’s sleek design complements the
users’ own beautiful expressions.