A presentation by C. Todd Smith at the Executive Exchange Summer Networking Event on June 1, 2011. Topics include the basics of inbound marketing, social media, and how Executive Exchange can help build relationships that can benefit your business.

1. How EEC Can Help Your Business Build Relationships that Matter Presented by: C. Todd Smith www.ctoddsmith.com

2. Technology Changes Rapidly .com Remember when you said… What’s that?

10. Source: http://mashable.com/2010/07/01/social-media-infographics/

11. Although Technology (like Social Media) is changing how we define and interact with our network,

12. The goal is the same - to increase our connections and expand our radius of influence.

13. Social Media Effect on Traditional Marketing Paradigm Shift - from “Trying to Sell” to “Making Connections” Outbound - Traditional or Outbound Marketing is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. Selling is the process and the sale is the goal. You have to have buy, beg, or bug your way in. Inbound- Inbound marketing is a marketing strategy that focuses on getting found by customers. Marketers "earn their way in" by publishing helpful information on a blog, being recommended by a customer, or being a good corporate citizen of the world. This relationship with the customer/client is the key to getting recommendations and referrals from the client, which is the gold standard of credibility for your product or service.

14. Outbound Marketing is Dying Telephone / Caller ID, cell phones TV Ads / DVR and Tivo Radio / Satellite Radio Newspaper Ads / Less Readers Yellow Pages / Google,Yelp, YP.com

15. Likeonomicsis a term that explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.

16. Word of Mouth Advertising Most Trusted by Internet Users

17. The Thank You Economy by Gary Vaynerchuk Social media is not a new way of doing business, but brings us back to the days of our grandparents when businesses were successful based on word of mouth. The store owner had to make every person that walked through the door feel like he or she mattered and thank the customer for their business. To successfully build meaningful relationships requires that business leaders start really caring about their customers and start thinking like small-town shop owners.

18. Inbound Marketing isn’t new, It’s just back in fashion. Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of relationships and extends communication beyond intrusive advertising and sales promotional messages.

19. Good Example of How NOT to Build Relationships

20. The Business Card Graveyard

21. How EEC Helps You Build Relationships and Stay Connected Exclusive Categories Lead must be submitted weekly -Direct Leads -Face to Face -Doing business with another member Cost Effective -Compare to Yellow Pages, Direct Mail, and other forms of outbound marketing

22. How EEC Helps You Build Relationships and Stay Connected History and Stability - Founded 1979 Regular Meetings 2 x per Month Meetings on the 1st and 3rd Wednesdays provides opportunities to consistently build ongoing relationships. Ongoing opportunities to participate in EEC Social Media / Blog / Online Member Listing

23. www.eecfl.com

24. EEC on Linkedin

25. EEC on Facebook

26. Ways to Connect with EEC Website/Blog: www.eecfl.com Meetings: 1st and 3rd Wednesday, 7:30 a.m. Open Networking Events - Meetings and Socials

27. Your network’s reach could go from this…

28. TO THIS!

29. C. Todd Smith

30. For questions about today’s presentation: Contact me @: www.facebook.com/ctodds www.ctoddsmith.com www.linkedin.com/in/ctoddsmith ww.twitter.com/ctoddsmith 407-841-8294