1. JohnKieti
• Developing your Plan A –
Introduction to Lean
Canvas and Business
Model Canvas

2. Documenting your Plan A.
Startups and the Business Model Canvas
At the #ICT4ag webinar on November 20th 2015
Presentation by John Kieti
twitter: @JohnKieti

3. Sufficient detail and justification of
each dimension to outsiders - lenders,
investors, partners
Sufficient detail for management team
to refer to as an action plan to track
progress
Business Plan Objectives

4. Resource Implications: Time & Money!
Considerations for new ventures - Business Plan

5. Narrowing down on options
(Can result in premature lock in)
Considerations for new ventures - Business Plan

6. A startup is a temporary organization
formed to search for a repeatable and
scalable business model
~ Steve Blank
A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty
~ Eric Ries

7. A business model describes the rationale of
how an organization creates, delivers, and
captures value ~ Osterwalder and Pigneur

8. Value Proposition - The bundle of
products or services that create value for a
specific customer segment - by solving
their problem or satisfying their need.

9. Unique Value Proposition (UVP) - Single
clear, compelling message that states why
you are different and worth buying

10. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served

11. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served
Channels How company communicates and reaches
customers to deliver a value proposition

12. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served
Channels How company communicates and reaches
customers to deliver a value proposition
Customer Relationships Types of relationships established with
specific customer segments

13. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served
Channels How company communicates and reaches
customers to deliver a value proposition
Customer Relationships Types of relationships established with
specific customer segments
Revenue Streams Cash generated from each customer
segments after delivering value to them

14. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required

15. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required
Key Activities The most important things to do

16. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required
Key Activities The most important things to do
Key Resources Assets required

17. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required
Key Activities The most important things to do
Key Resources Assets required
Cost Structure Fixed and variable Costs associated with
actualising the business model

18. Original Business Model Canvas

19. Efficiency Value

20. Adjustments on BM Canvas for Lean Canvas

21. Lean Canvas Tweaks
Problem Top three customer pains

22. Lean Canvas Tweaks
Problem Top three customer pains
Solution Top three features

23. Lean Canvas Tweaks
Problem Top three customer pains
Solution Top three features addressing pains
Key Metrics Key activities to measure

24. Lean Canvas Tweaks
Problem Top three customer pains
Solution Top three features addressing pains
Key Metrics Key activities to measure
Unfair
Advantage
Cannot be easily copied or
bought

25. Lean Canvas Tweaks
Problem Top three customer pains
Solution Top three features addressing pains
Key Metrics Key activities to measure
Unfair Advantage Cannot be easily copied or bought

26. Lean Canvas Changes on BM Canvas

27. founder

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29. Lean Methodology for innovation design
The Learning Cycle

30. The Business Model Dilemma
experimentation vs elaborate planning
customer feedback vs intuition
iterative design vs “big design up
front”
Useful Reading: Steve Blank hbr.org/2013/05/why-the-lean-start-up-changes-
everything
Useful Video: Ash Maurya

31. In conclusion,
Life is too short to build something that
nobody wants ~ Ash Maurya
@JohnKieti
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