Guests onboard will experience seven uniquely designed rail cars, each transformed by the Coors Light Events team. These cars include an arcade car, ‘sports’ car, cinema car, and the ‘Neon Box Car’, Coors Light’s ultimate nightclub on tracks. In addition to the experience on the train, guests will also be treated to three unique stops, including ‘Polar Bear Roll’ hot tub party in Jasper, a Coors Light toh-bog event in Kamloops B.C., and the end-of-the-line bash, featuring popular musical group Keys N Krates.

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Contact Information Maiden Voyage for the Coors i
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n The Coors Light Brewing
MOLSON COORS Light Silver Bullet Express Company
Forest Kenney
416-679-5493
100 lucky guests traveling the Canadian Rockies for three wicked
Forest.kenney@molsoncoors.com stops, two outrageous days, on one tricked out train TinyURL
VIA RAIL CANADA http://tinyurl.com/3gms59v
April 15, 2011 @ 10:00AM
Catherine Kaloutsky
Edmonton AB - For the first time ever, The Coors Light Brewing Company is pulling
416-956-7683
Catherine_kaloutsky@viarail.ca
the Silver Bullet Express out of the station, working with VIA Rail Canada to send it on Most Recent
an epic voyage through the Canadian Rockies. Departing from Edmonton later today,
the train will be packed with over 100 guests from across Canada embarking on the Maiden Voyage for the Coors Light
Video ultimate travel adventure. Silver Bullet Express
April 15, 2011 @ 10:00AM
“Our Coors Light team has always known how to throw a great party, and the Silver
SILVER BULLET EXPRESS TIME Bullet Express is going to be the most epic bash we’ve ever thrown,” said Barry
LAPSED VIDEO Alexander, brand manager, Coors Light. “It is essentially four events all rolled into one, Comments
beginning on the train itself and continuing with our stops throughout the weekend.”
Bravo pour la super idee. J'espere
Guests onboard will experience seven uniquely designed rail cars, each transformed etre partie du prochian voyage!
by the Coors Light Events team. These cars include an arcade car, ‘sports’ car, – josee
cinema car, and the ‘Neon Box Car’, Coors Light’s ultimate nightclub on tracks. In
Maiden Voyage for the Coors Light
addition to the experience on the train, guests will also be treated to three unique
Silver Bullet Express
stops, including ‘Polar Bear Roll’ hot tub party in Jasper, a Coors Light toh-bog event http://tinyurl.com/3gms59v
in Kamloops B.C., and the end-of-the-line bash, featuring popular musical group Keys #CoorsLightSBE
CLICK TO PLAY N Krates. – @MolsonFerg
RT @MolsonFerg: if you'd like to
Embed <div style="padding: 0px; margin: 0px; not on the train can follow many ofwidth="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/CreatingSilverbulletExpress.flv
Those width:320px;"><embed height="260" the events online, either at CoorsLight.ca or
track the Coors Light Express
on the Coors Light French and English Facebook pages. Online fans can connect to
through the rockies in
guests on the train and other fans on Twitter using the hashtag #CoorsLightSBE.
Canada...chec[..]
SILVER BULLET EXPRESS Viewers of theScore Television Network will also see what’s happening, as Renee – @MolsonKristenB
SNEAK PEAK Paquette one of its most recognizable faces, will offer behind-the-scenes cut-ins
if you'd like to track the Coors
throughout the weekend, and host an exclusive video of the trip online at
Light Express through the rockies
theScore.com.
in Canada...check it out here ht[..]
– @MolsonFerg
The transformation of the Silver Bullet Express cars has taken place over the last week
by the Coors Light Events team, but has been over one year in development. The build Maiden Voyage for the Coors Light
– a partnership with VIA Rail Canada – took five days and over 25 people in Toronto, Silver Bullet Express
http://tinyurl.com/3gms59v
before departing for Edmonton for its finishing touches this week.
#CoorsLightSBE
– @rlcom
"VIA Rail is proud to be powering the first ever 'Silver Bullet Express', said Steve Del
CLICK TO PLAY
Bosco, VIA’s Chief Marketing and Sales Officer. “It was an opportunity to showcase RT @vincentwhite: Maiden
Voyage for the Coors Light Silver
the potential of our passenger cars to help transformflashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/Molson_SDWV_SMR_sneak.m
an idea into a reality, particularly
Embed <div style="padding: 0px; margin: 0px; width:320px;"><embed height="260" width="320"
one that will feature one of the country’s most awe-inspiring regions. We hope that Bullet Express: http://bit.ly/gaVVks
this partnership between our strong Canadian brands continues with great success #cn[..]
– @MolsonTonia
over the coming years".
DAY ONE HIGHLIGHTS OF THE Coors Light Silver Bullet express
SILVER BULLET EXPRESS “There are one-hundred lucky winners climbing on board the Silver Bullet Express leaves the
today, about to take the ride of their life.“ says Alexander, “And for anyone who didn’t station...cheers...http://bit.ly/gaVVks
make it onboard we’re giving away two seats aboard next year’s Silver Bullet Express – @MolsonFerg
tomorrow on our Facebook page.” Maiden Voyage for the Coors Light
Silver Bullet Express:
http://bit.ly/gaVVks #cnw
#coorslightSBE #[..]
Quotes – @vincentwhite
Maiden Voyage for the Coors Light
CLICK TO PLAY “Our Coors Light team has always known how to throw a great
Silver Bullet Express
party, and the Silver Bullet Express is going to be the most epic http://goo.gl/fb/bzkeY
Embed <div style="padding: 0px; margin: 0px; width:320px;"><embed height="260" width="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/CLSBE_DAY01_APPROVED.f
bash we’ve ever thrown. It is essentially four events all rolled into – @CNWGroupSMR
one, beginning on the train itself and continuing with our stops Maiden Voyage for the Coors Light
throughout the weekend.” Silver Bullet Express
VIDEO 4 - CHECK BACK SUNDAY http://tinyurl.com/3gms59v #cnw
#CoorsLightS[..]
Barry Alexander, Brand Manager, Coors Light – @MatKennedy
Maiden Voyage for the Coors Light
"VIA Rail is proud to be powering the first ever 'Silver Bullet Silver Bullet Express
Express. It was an opportunity to showcase the potential of our http://tinyurl.com/3gms59v #cnw
equipment to help transform an idea into a reality, particularly oops forgot [..]
– @MolsonFK
one that will feature one of the country’s most awe-inspiring
RT @molsonfk: Maiden Voyage for
CLICK TO PLAY regions. We hope that this partnership between our strong
the Coors Light Silver Bullet
Canadian brands continues with great success over the coming Express
Embed <div style="padding: 0px; margin: 0px; width:320px;"><embed height="260" width="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/" allowfullscreen="true" allows
years". http://tinyurl.com/3gms59v #cn[..]
– @sarahemajor
Steve Del Bosco, Chief Marketing and Sales Officer, VIA Rail Canada Maiden Voyage for the Coors Light
Images Silver Bullet Express
“There are one-hundred lucky winners climbing on board the http://tinyurl.com/3gms59v #cnw
SILVER BULLET EXPRESS LOGO (check out t[..]
Silver Bullet Express today, about to take the ride of their life. – @MolsonFK
And for anyone who didn’t make it onboard we’re giving away Le voyage inaugural du Silver
two seats aboard next year’s Silver Bullet Express tomorrow on Bullet Express de Coors Light: Le
our Facebook page.” 15 avril 2011 – Edmonton, Alberta
[..]

2. – @GroupeCNWmedias
Barry Alexander, Brand Manager, Coors Light
RT @MolsonVal: Avez-vous vu le
Silver Bullet Express de Coors
Light?#CoorsLightSBE
http://ow.ly/4Bi[..]
Boilerplate – @MolsonFerg
About VIA Rail Canada Avez-vous vu le Silver Bullet
As Canada's national rail passenger service, VIA Rail Canada's mandate is to provide Express de Coors Light?
Download #CoorsLightSBE http://ow.ly/4Biu5
efficient, environmentally sustainable and cost-effective passenger transportation, in both
– @MolsonVal
A GRAPHIC OF THE PHOTO official languages. Every week, VIA operates 503 intercity, transcontinental and regional
TRACKER trains linking 450 communities across its 12,500-kilometre route network. The demand for RT @Draftfcb: A real Coors Silver
VIA services is growing as travellers increasingly turn to train travel as a safe, hassle-free Bullet train. Amazing! I want in.
and environmentally responsible alternative to congested roads and airports. For more http://ow.ly/4DBJP ^km
information on VIA, go to viarail.ca. Follow VIA on Twitter at twitter.com/via_rail. Check out – @l_hugo
VIA’s new Facebook page at facebook.com/viarailcanada. RT @Draftfcb: A real Coors Silver
Bullet train. Amazing! I want in.
About Molson Coors Canada
http://ow.ly/4DBJP ^km
With its roots dating from 1786, Molson Coors Canada is proudly celebrating its 225th – @Shmeremy
anniversary this year. The Canadian division of Molson Coors Brewing Company is a global
brewer with operations in Canada, the U.S., U.K. and Asia. The Company proudly offers RT @Draftfcb: A real Coors Silver
some of the most popular brands in Canada with an award-winning brand portfolio which Bullet train. Amazing! I want in.
includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson http://ow.ly/4DBJP ^km
Download – @john_d_hill
M. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including
the boutique brewery Creemore and Granville Island, and invests in communities from coast- RT @Draftfcb: A real Coors Silver
Additional Links to-coast through its various charitable initiatives and sports and entertainment sponsorships. Bullet train. Amazing! I want in.
Molson Coors Canada is committed to promoting its products and events in a responsible http://ow.ly/4DBJP ^km
Coors Light Website manner. – @BJ3624
Coors Light English Facebook
RT @Draftfcb: A real Coors Silver
page
Bullet train. Amazing! I want in.
Coors Light French Facebook
http://ow.ly/4DBJP ^km
page
– @marcelobrat
Follow the conversation on Technorati tags: Coors Light Silver Bullet Express Party
Twitter I want in too!!! RT @Draftfcb A real
Hot Tub Party VIA Rail Coors Light Train Train Party
Coors Silver Bullet train. Amazing! I
del.icio.us tags: Coors Light Silver Bullet Express Party want in. http://ow.ly/4DB[..]
Hot Tub Party VIA Rail Coors Light Train Train Party – @shelbeRoo
RT @Draftfcb: A real Coors Silver
Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
– @obiwanknaeble
Leave a comment
A real Coors Silver Bullet train.
Amazing! I want in.
http://ow.ly/4DBJP ^km
– @Draftfcb
view all 25 tweets
RT @Draftfcb: A real Coors Silver
Bullet train. Amazing! I want in.
josee http://ow.ly/4DBJP ^km
– @Shelly_Porter
Bravo pour la super idee. J'espere etre partie du prochian voyage!
"Maiden Voyage for the Coors
April 15, 2011 @ 11:52AM Light Silver Bullet Express" on
SMR http://bit.ly/hvygD5
– @CarRental_ZA
@MolsonFK
Maiden Voyage for the Coors Light Silver Bullet Express
http://tinyurl.com/3gms59v #cnw (check out the videos)
April 15, 2011 @ 02:01PM
@sarahemajor
RT @molsonfk: Maiden Voyage for the Coors Light Silver Bullet Express
http://tinyurl.com/3gms59v #cnw (check out the videos)
April 15, 2011 @ 02:05PM
@MolsonFK
Maiden Voyage for the Coors Light Silver Bullet Express
http://tinyurl.com/3gms59v #cnw oops forgot the hashtag #CoorsLightSBE
April 15, 2011 @ 02:09PM
@MatKennedy
Maiden Voyage for the Coors Light Silver Bullet Express
http://tinyurl.com/3gms59v #cnw #CoorsLightSBE
April 15, 2011 @ 02:12PM
@CNWGroupSMR
Maiden Voyage for the Coors Light Silver Bullet Express http://goo.gl/fb/bzkeY
April 15, 2011 @ 02:17PM
@GroupeCNWmedias
Le voyage inaugural du Silver Bullet Express de Coors Light: Le 15 avril 2011 –
Edmonton, Alberta – Pour la tou... http://bit.ly/fzPEKi

3. April 15, 2011 @ 02:23PM
@vincentwhite
Maiden Voyage for the Coors Light Silver Bullet Express: http://bit.ly/gaVVks #cnw
#coorslightSBE #awesome (@MolsonFerg @MolsonTonia)
April 15, 2011 @ 03:22PM
@MolsonFerg
Coors Light Silver Bullet express leaves the station...cheers...http://bit.ly/gaVVks
April 15, 2011 @ 04:32PM
@MolsonTonia
RT @vincentwhite: Maiden Voyage for the Coors Light Silver Bullet Express:
http://bit.ly/gaVVks #cnw #coorslightSBE #awesome
April 15, 2011 @ 04:48PM
@rlcom
Maiden Voyage for the Coors Light Silver Bullet Express
http://tinyurl.com/3gms59v #CoorsLightSBE
April 15, 2011 @ 06:11PM
@MolsonFerg
if you'd like to track the Coors Light Express through the rockies in
Canada...check it out here http://ow.ly/4BiqJ
April 15, 2011 @ 07:13PM
@MolsonKristenB
RT @MolsonFerg: if you'd like to track the Coors Light Express through the
rockies in Canada...check it out here http://ow.ly/4BiqJ
April 15, 2011 @ 07:32PM
@MolsonFerg
Maiden Voyage for the Coors Light Silver Bullet Express
http://tinyurl.com/3gms59v #CoorsLightSBE
April 15, 2011 @ 07:47PM
@MolsonVal
Avez-vous vu le Silver Bullet Express de Coors Light?#CoorsLightSBE
http://ow.ly/4Biu5
April 16, 2011 @ 05:15PM
@MolsonFerg
RT @MolsonVal: Avez-vous vu le Silver Bullet Express de Coors Light?
#CoorsLightSBE http://ow.ly/4Biu5
April 16, 2011 @ 06:54PM
@Draftfcb
A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km
April 19, 2011 @ 06:48PM
@obiwanknaeble
RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
April 19, 2011 @ 06:49PM
@shelbeRoo
I want in too!!! RT @Draftfcb A real Coors Silver Bullet train. Amazing! I want in.

4. http://ow.ly/4DBJP ^km
April 19, 2011 @ 06:50PM
@marcelobrat
RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
April 19, 2011 @ 06:52PM
@BJ3624
RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
April 19, 2011 @ 06:55PM
@john_d_hill
RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
April 19, 2011 @ 07:17PM
@Shmeremy
RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
April 19, 2011 @ 07:27PM
@l_hugo
RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
April 19, 2011 @ 10:21PM
@CarRental_ZA
"Maiden Voyage for the Coors Light Silver Bullet Express" on SMR
http://bit.ly/hvygD5
April 20, 2011 @ 06:51AM
@Shelly_Porter
RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.
http://ow.ly/4DBJP ^km
April 20, 2011 @ 04:45PM
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