2008 9.17 Team NEO Emerging Leaders Advisory Council

Becoming a Team Member Team NEO Emerging Leaders Advisory Council Meeting Kickoff Meeting September 17, 2008

Is Cleveland “Dying”? ,[object Object]

Cleveland Plus is ALIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NEO Per Capita Income in Top Third of All Metro Areas NEO Atlanta Portland Charlotte Raleigh

Northeast Ohio Gross Regional Product (GRP) Increasing

Higher Skilled Employment Growing

Team NEO: Mission, Metrics, Work

NEO Regional Economic Development System Funding and Leadership: Greater Cleveland Partnership,FFEF *(Other Metro Chambers in part) One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Grow Existing Businesses: Chambers of Commerce, Local Govt. Attract New Businesses : Attract Venture Capital for Emerging BioMed Industry: Launch Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO Economic Growth

Regional Business Attraction Agent: - Northeast Ohio’s Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Small Organization Serving Large Region

Partners/Funders: The Greater Team

Team NEO Metrics and Goals: 3 Year Plan Increase Business Investment Opportunities and Annual Payroll for Continuous Regional Benefit *5% will be Minority-Owned Businesses $46M 37 95 2007 Actual $70M $50M $25 M New Payroll Added 9 36 2007 Goal 100 100* New Qualified Leads 20 13 Leads to Short List 2009 Goal 2008 Goal Objectives

Cleveland Plus Business: Our Work

What is Cleveland Plus? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Case for Regional Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Campaign Tactics Increase Awareness and Advance Perception of Region

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cleveland+ Support: $2.5 Million/yr. Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Cleveland Plus Business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Attraction Process Lead Management Process Prospecting Lead Generation Lead Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics ,[object Object],[object Object],[object Object]

Generate Impressions Sales: NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal Increasing Local Role

Direct Attraction Increases Leads in Growth Areas: Improves Close Potential Support Regional Effort Cleveland+ Business Tiered Marketing Strategy Increases Qualified Leads, Opportunity Highly Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support

Core Attraction Marketing: Support ED System Direct Marketing Collateral for Regional Use Trade Show Booth, Event Presence “ Do the Math” Video Tells Story Clevelandplusbusiness.com Designed for Site Selection

Core Marketing Needs: Engaging Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Selectors Offer Low Hanging Fruit ,[object Object],[object Object],[object Object],Set Of Companies That Could Potentially Be A Fit For NEO Company Interested in sites for expansion or relocation Company with no interest in expansion or relocation Site selector clients ? Interest level in sites is unknown to Team NEO ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

Site Selector Conducts On-Going Research Site Selector begins working with company Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site Site Selection Process Marketing To Site Selectors Can Influence Current As Well As Future Searches Example: Site Selection for ONE Company Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ? Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ? Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ? Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ?

Key Market Infusion and Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results To Date: Perceptions Changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal $46M New Annual Payroll 1500 Jobs *Goal $25M Total Regional Benefit $100 M Per Year 95 New Qualified Leads *Goal - 30 2007 Metrics # qualified leads # short list $Payroll

Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal $15.6M New Annual Payroll 249 Jobs: $63K/yr Avg. Salary 57 New Qualified Leads 2008 YTD Metrics # qualified leads # short list $Payroll

2008 Wins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Attraction : Project Updates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Attraction : Project Updates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cleveland Plus Business: Next Steps OBJECTIVE: Increase high quality targeted lead flow and execute effectively to increase NEO investment

Best in Class Regional Business Attraction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Team NEO’s Strategic Plan Update Is Focused On Achieving Long Term Sustainability The Objective The Challenge Update Team NEO’s current strategy to achieve long term sustainability Engagement Overview: Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Topics Talent Attraction, Scale of International Attraction, Creating Regional System, Increasing Regional Business Engagement

The Work Plan Allows for Collaboration Within And Across Issue Teams Engagement Overview: Timeline Summary Define Strategic Intent Define Transition Needs Define Strategic Plan Define Implementation Plan Finalize 2009 Budget Develop Long-Term Budget Prepared for the Teams ,[object Object],[object Object],[object Object],Compile Fact Base Evaluate Options Issue Team Activities for Board Retreat Board Retreat I Agenda ,[object Object],[object Object],[object Object],Board Retreat II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],enlight/Issue Teams Work Based On Feedback enlight/Steering Committee Compile To Present At Board Retreat II ,[object Object],[object Object],[object Object],[object Object],Board Retreat II Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],Phase I Phase II Phase III Issue Team Activities Staff Retreat Refine 2009 Balanced Budget Evaluate Hypotheses Refine Strategy Develop Fact Base Form Strategic Hypotheses Balance Initial 2009 Budget Board Retreat I June July August September October November December January

Emerging Leaders Council Mission, Projects and Discussion

Team NEO Emerging Leaders Advisory Council Mission ,[object Object]

Project/Discussion Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advisory Council Next Steps: ,[object Object],[object Object],[object Object]

2008 9.17 Team NEO Emerging Leaders Advisory Council

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