design portfolio 2012

1. industrial design portfolio 2012

2. ATTIVO CREATIVE RESOURCE
- offices: milano, italy (since 1998)
WHO WE ARE - staff milano: 5 industrial designers, 1 client manager, 1 admin.
- multinational team
- CAD-system used: ProEngineer Wildfire 4
COMPETENCIES
- industrial design and transportation design,
- graphic and packaging design
- 3D-modelling
- mechanical engineering
- prototyping
- manufacturing follow-up
NICE TO KNOW
red dot award “best-of-the-best” 2007 +2008 consecutively
red dot awards 2004/2007/2008/2010/2011
if-award 2002/2003
compasso d’oro selection 2007/2010
3 nominations, german designpreis 2007

3. our clients:
- 3M (USA/I/F)
P: CLIENTS - Baxi (UK/I)
- Cantiere del Pardo (I)
- Gardena (D)
- Husqvarna (S)
- Head (A)
- Marker (I)
- Senator (D)
- Kettler (D)
- Scubapro (USA)
- Oase (D)
- Technisub (I)
- Omersub (I)
- Sporasub (I)
- Bosch (UK)
-Samsung (KR)
- Emsa (D)
- BFT (I)
- Quantis (D)

4. a bit of history
P: SPORTS in 1998, most of our
clients were
outdoor-brands.
to be able to work in
this highly
competitive market-
segment, we had
build up a solid
technical know-how
for textiles, metals
and plastics.
We know how to
work with complex
ergonomical and
biomechanical
parameters and are
able to foresee,
react to and, where
possible, set new
trends- always
appropriate to the
client’s brand.

5. C: SALEWA product tech:
P: AVALANCHE SHOVEL - extruded ergal-alloy
Y: 2001 - GFPA handle
- delrin blade
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering cooperation
our idea:
a pre-assembled shovel is
easier to use in an emergency
than a standard shovel
assembly kit.

6. C: SALEWA product tech:
P: MORPHEUS ICEAXE - extruded ergal-alloy
Y: 2003 - GFPA handle
- Hytrel grip
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering cooperation
our idea:
lightweight and strong ice axe.
ergonomic head grip,
pre-curved shaft and
rubberised shaft grip.
New padded wrist loop.

7. C: ADIDAS-SALOMON product tech:
P: F24-SNB BOOT - PU-treated leather
Y: 2003
- 3-injected outsole
- magnets
design process:
- conceptualisation
- industrial design
- 3D-outsole modelling
- prototyping follow-up
our idea:
revolutionise salomon’s
SNB- design-language by
proposing an asymmetric,
stealth-like, “ugly” boot, with
all features hidden away under
magnetic flaps.

8. C: MARKER product tech:
P: SKI/SNB-HELMET - modular EPS callotte
Y: 2006 - thermoformed PC shell
- in-mold assembly
- textile liner
design process:
- conceptualisation
- industrial design
- textile liner design
- 3D-modelling
- engineering
our idea:
a two part calotte of which
the top can be changed in
color and style to create a
recognisable range.

9. C: MARKER product tech:
P: KAMELEON SNOW GOGGLES - modular ABS/EVA frame
Y: 2007 - thermoformed NXT lens
- made in china
design process:
- conceptualisation
- industrial design
- textile liner design
- 3D-modelling
- engineering
our idea:
easily exchangable duoble-
lenses through hinged
two-piece frame: safe, fast
and mobile

10. C: HEAD product tech:
P: YouTek Power Racquets - Graphite lay-up
Y: 2009 - injection molded details
- hand-made in RoC
design process:
- industrial design
- 3D-modelling
- mech. engineering
cooperation
- product graphics
- color selection
our idea:
new single-piece grip
construction with traction
zones.

11. a bit of history
P: DIVING EQUIPMENT diving products were
amongst attivo’s very
first design projects.
these products often
include life-saving
features and have to be
perceived by the
consumer as
uncompromisingly
reliable, as well as fun
and easy to use.
over the course of the
years we have developed
all components of
diving-equipment for
three of the most
important players on the
market- contemporarily.

12. C: SEACSUB
product tech:
P: SPEARGUN
Y: 2003 - alloy extrusion
- overmolded handle
- laser-cut mechanics
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
our idea:
groove in barrel extrusion
guides shaft and increases
precision revolutionarily.
molded barrel tip feauters
transport-fixation for shaft.

13. C: SEACSUB
product tech:
P: PNEUMATIC GUN
Y: 2009 - aluminium alloy cilinder
- Hydroforming technology
- overmolded handle
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
our idea:
product design relaunch,
maintaining some parts
from previous model

14. product tech:
C: SEACSUB - anodized back-plate
P: ICARO BCD - easy-adjust strap-system
Y: 2006 - super-compact
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
- graphics
our idea:
extremely lightweight and
compact buoyancy control-
jacket which adresses
hobby-divers’ needs.
nice to know:
awarded “best-of-the-best”

15. C: SCUBAPRO product tech:
P: SOFT-GOODS & WETSUITS - thermoformed PA-textile
Y: 2007-09 - injected half-shells
- high frequency-details
- screen printed graphics
design process:
- conceptualisation
- industrial design
- prototyping
- manufacturing follow-up
- graphics
our briefing:
design an entire soft-goods
collection for professional
divers’ brand scubapro,
including wet-suits, BCDs,
trolleys, duffle-bags and
PC-cases

16. C: SCUBAPRO product tech:
P: A700 REGULATOR - full metal case
Y: 2008/09 - small / light second stage
- hand-crafted manufacturing
- low-friction technopolimers
design process:
- conceptualization
- industrial design
- prototyping
- manufacturing follow-up
- graphics
our briefing:
design the regulators
family for professional
divers’ brand scubapro,

17. C: SPORASUB product tech:
P: ReefCamu - double and single lined
Y: 2010/2011 neoprene
- 1.5 and 3 mm thickness
- chest pad reinforcement
- Knee ptotections
design process:
- conceptualization
-graphics
- manufacturing follow-up
our idea:
Innovative 3D
photographed mimetic
pattern

18. C: SPORASUB product tech:
P: SeaWeed - skin and single lined
Y: 2010/2011 neoprene
- 5 and 6.5 mm thickness
- chest pad reinforcement
- Knee ptotections
design process:
- conceptualization
-graphics
- manufacturing follow-up
our idea:
Innovative 3D
photographed mimetic
pattern

19. C: SPORASUB product tech:
P: Baltic - designed for the north
Y: 2010/2011 seas, lakes and rivers
- warm and elastic single
lined neoprene
- chest pad reinforcement
- Knee ptotections
design process:
- conceptualization
-graphics
- manufacturing follow-up
our idea:
Innovative 3D
photographed mimetic
pattern

20. a bit of history
P: TOOLS tools are mankind’s
oldest design-projects.
and since the stone-
ages the design
parameters haven’t
changed much: tools are
defined by their function,
their ergonomics and
the available
manufacturing
technology.
the new ingredient is the
brand, which can add to
the product’s
innovation-potential
through its heritage and
credibility.
since 2001, we have
designed and devolped
over 170 products in the
DIY/gardening market.

21. GARDENA 2009-2011 a bit of history
gardena, since 2007 part
of the swedish
husqvarna group, has
been one of our
strategic clients.
since 2001, we have
designed and devolped
over 170 products in the
DIY/gardening market,
ranging from cutting
tools to water pumps
and irrigation systems.
every year
approximately 25
gardena-products,
designed and
developped by attivo, are
launched into the
market

22. product tech:
C: GARDENA
P: PREMIUM IRRIGATION TOOLS - ABS/TPE/alloys
Y: 2007 - conjection
- made in germany
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
our idea:
create a premium range
in addition to gardena’s
comfort range will target
young users, willing to
spend on design quality
and lifestyle.

23. product tech:
C: GARDENA
P: COMPUTERIZED IRRIGATION - ABS/TPE/alloys
Y: 2008 - co-injection
- made in germany
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
nice to know:
gardena has this year
completed a range which
offers fully automatic,
user-autonomous
irrigation for any shape
and size of garden.

24. C: GARDENA
P: ELECTRIC CHAINSAWS product tech:
Y: 2009 - injected PP/GFPA/ABS
- metal inserts
- manufactured in RoC
design process:
- conceptualisation
- industrial design
- 3D-modelling
- mech. engineering for
housings
our idea:
change housing assembly
to allow for more color-
breaks resulting in a
lighter appearance.

25. a bit of history
P: ELECTRONICS for us, the design of
consumer-electronics is
more than just
“skinning” printed
circuit boards. it is about
creating an interface
between a human and
“non-tangible”
functions.
our portfolio includes a
variety of products,
mostly in the
telecommunication
segment: mobile
phones, DECT-phones,
video phones and
walkie-talkies.
for most of those
projects we have
assisted our clients in
the industrialisation
process in the Far-East.

26. C: HITEL
P: VIDEOPHONE product tech:
Y: 2006
- ABS clamshells
- made in china
design process:
- conceptualization
- industrial design
- engineering
- pre-production QC
our involvement:
developed product from
sketch to pilot-
toolmaking and assembly
in china

27. C: HI-TEL product tech:
P: WALKIE-TALKIE - injectionmolded
Y: 2005 - standard clamshell assy.
- made in china
design process:
- industrial design
- 3D-modelling
- clamshell engineering
- color selection
our involvement
developed product from sketch
to pilot toolmaking and
assembly in china

28. C: DATALOGIC
P: HERON-BARCODE READER product tech:
Y: 2004
- ABS/PC clamshells
- Co-injection moulding
- made in italy
design process:
- conceptualization
- industrial design
- engineering
- pre-production QC
our involvement:
developed product from
sketch to pilot-
toolmaking and assembly
in italy

29. P: YACHT DESIGN a bit of history
since 2006 we have
been
responsible for the
exterior design (deck,
cockpit and interior
volume distribution) of
cantiere del pardo’s
performance cruiser
range.
we love to sail, too.

30. product tech:
C: CANTIERE DEL PARDO - dwl: 14,85
P: GRAND SOLEIL 54 - loa: 16,35m/54ft
Y: 2007
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
has won” Yacht of the boat
show” at Genoa 2007.

31. product tech:
C: CANTIERE DEL PARDO - dwl: 12,35
P: GRAND SOLEIL 46 - loa: 14,08m/46ft
Y: 2008
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
has won” Yacht of the year”
at Düsseldorf boat show 2009.

32. product tech:
C: CANTIERE DEL PARDO - dwl: 13,42
P: GRAND SOLEIL 50 - loa: 15,15m/50ft
Y: 2010
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
Nominated ” Yacht of the year”
At Düsseldorf boat show 2011

33. product tech:
C: CANTIERE DEL PARDO - dwl: 10,40
P: GRAND SOLEIL 39 - loa: 11,82m/39ft
Y: 2011
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
more than 20 boats sold
after the presentation at
52° Salone Nautico in Genoa

34. industrial design portfolio 2012
milano@attivocreative.com
www.attivocreative.com