Its who you know
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It's who you know - Leveraging social media for your career or business. Find out how to harness the power of social media in a business setting. Expert guest speakers share their experiences and ways to utilise this effective tool. Social media enables businesses to connect and communicate with a number of stakeholders on a global scale unlike ever before - Are you linkedin?
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Its who you know
- 2. It’s Who You Know LEVERAGING YOUR BUSINESS & CAREER THROUGH SOCIAL MEDIA
- 3. Yvette Adams Award winning entrepreneur. Owner/director/franchisor of The Creative Collective. Works with start-ups through to large corporates locally right through to internationally to create online and offline success. Mum of 2. Career aspiration to be a DJ.
- 4. But first, a little bit about Web Wednesdays…
- 6. Format for the evening 6pm – Welcome – Yvette Adams, The Creative Collective 6:05pm – TAFE Partnership – Ross Hepworth 6.15pm – Yvette Adams to introduce guest panelists 6.15pm – 7pm – Panel discussion 7.00 – 7.15pm – Break (bar open) 730pm – 7.40pm – Introduction to student portal - Angela Lisle 7.40pm – 8pm – Opportunity for guests to ask panelists questions
- 7. Ross Hepworth SUNSHINE COAST TAFE Ross Hepworth is Sunshine Coast TAFE's Institute Director and has extensive experience in the areas of finance and business leadership. Ross is committed to ensuring Sunshine Coast TAFE makes a meaningful contribution to the innovative and sustainable economic, cultural and educational growth of our region.
- 8. Our panellists… Zoe de Luca Internet Entrepreneur inspiring extraordinary people to reach their financial and lifestyle goals. Oh plus Mum of 2, Step-Mum of 3, and ABBA loving shoe addict! http://www.markandzoe.com http://www.Twitter.com/zdeluca
- 9. Wayne Gerard Serial entrepreneur business owner and business adviser by day. Cattle and horse breeder and farmer by weekender.
- 10. Kerie Hurst Interior designer extraordinaire. 5532 Twitter followers. Her business Property Presenters Sunshine Coast helps others sell their properties through better property presentation & more strategic marketing. Kerrie also plans to one day test her skills as a belly dancer!
- 11. Brett Adams Over 7 years experience in the HR industry having worked for the Coast's largest employer Australia Zoo for five of those years. Now hiring en masse in the construction industry across Australia. He uses social media as a HR tool.
- 13. Hire me!
- 14. This girl’s getting fired…
- 15. Catherine Deveny's (The Age) Logie night tweets… "I do so hope Bindi Irwin gets laid". “ Rove and Tasma look so cute . . . hope she doesn't die, too.”
- 17. Does your company have a social media policy? Should we?
- 20. How can people build their careers through social media networks? Which network should I use? How do I know if it’s working? Any tricks & tools for efficiency?
- 21. How can I stand out from the crowd on social media?
- 22. Should I post a job wanted ad on my social media? Do employers post jobs on social media? Does it work??
- 23. What else can I post on social media to build my career? Do people really respond??
- 25. How can a business get started in social media? Profiles versus pages, who to be friends with, what to post…??!!!
- 26. Who should I add, who should I ‘ignore’ or decline.
- 28. But how can social media make me money ? Are there really tangible results to be had??!!!
- 29. What other types of objectives can I aim for through social media? How else can it help me?
- 31. How can I work smarter not harder on social media? How much time should I spend on it per day/week/year?
- 33. Only $49.95, or free with a VIP ticket! CHECK OUT OUR PRODUCTS FROM PAST WEB WEDNESDAYS….NOW 6 DVD SETS AVAILABLE!
- 34. http://budurl.com/SocialMediaDoneForU NEED MORE HELP ON SOCIAL MEDIA? ZOE HAS AN OFFER FOR YOU…
Hinweis der Redaktion
- Started in October 2008 Monthly from now until end of year – see website for upcoming events Topics we are covering in 2010 Networking opportunity with like-minded individuals Learn before you engage Products & opportunities Potential changes Still a very affordable $30 a ticket!
- Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches. Ninety percent of local consumers use search engines and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than 400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru, Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind, the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
- Make hand out
- Make hand out