The document discusses tips and best practices for successful B2B email marketing. It provides eight tips for writing effective email subject lines, including teasing the recipient, personalizing, being specific, prioritizing, using numbers, watching length, sending from a real person, and testing. It also outlines eight common email mistakes such as not owning the email, undercommunicating, only focusing on transactions, ignoring timing, making it one-way, lacking personality, being hard to read, and not allocating enough resources. Additionally, it provides six ways to re-energize a dormant email list such as defining engagement, focusing on subject lines, writing for the recipient, tying to their past actions, making specific and urgent

1. The Secrets to Successful B2B
Email Marketing
Presented by:
Craig Rosenberg @funnelholic
Matt Heinz @heinzmarketing

2. Chat or Q/A
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3. Today’s Presenters
Matt Heinz Craig Rosenberg
President Funnelholic
Heinz Marketing @funnelholic
@heinzmarketing

4. 8 tips for successful email subject lines
1. Tease
2. Personalize
3. Be specific
4. Prioritize
5. Use Numbers
6. Watch your length
7. The “from” line should be from a
real person
8. Test
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5. Eight common email mistakes
1. Marketing doesn’t own the email
2. Under communicating
3. Focusing only on the transaction
4. Not paying attention to timing
5. Making it a one-way street
6. No personality
7. Hard to read
8. Not enough resources
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6. 6 ways to re-energize a dormant list
1. Define “engaging” for you and the
recipient
2. Focus on the subject line
3. Write to them (not for you)
4. Tie to something THEY did
5. Make a request, make it
specific, and urgent
6. Don’t make it look like a
marketing email
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7. 6 commonly asked questions
1. When should I send emails?
2. Is context more important than permission?
3. Are email newsletters still effective?
4. How many offers should I include in my emails?
5. Is it “kosher” for me to buy a third-party list?
6. How can I be effective with mobile email?
What are yours? Follow us on Twitter:
Matt - @heinzmarketing
Craig - @funnelholic
#Actonsoftware

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