Presentation presented by Mr. Elmer R. Esplana, an economist and interdisciplinary researcher currently working as a government agriculturist at the Marketing Development Division, Bureau of Animal Industry. This presentation was an offshoot the earlier study conducted by the author and his fellow researchers in the Bureau of Animal Industry entitled "Development in the Supply Chain of the Philippine Goat Industry: An Assessment" which won a Grand Prize Award at the National Research Symposium in 2007, a yearly, national research contest, being organized by the DA-Bureau of Agricultural Research. This presentation was presented at the participants of the Goat Raising Agribusiness Seminar during the 79th Foundation Anniversary of the Bureau of Animal Industry in February 25, 2009 .
2. Outline of Presentation
1. Supply Chain and Supply Chain Management and
Current Situation of the Philippine Small Ruminant
(Goat) Industry
2. Example of Supply-Value Chain of Goat from
Pangasinan to Manila
3. Price Competitiveness of Chevon with US, Canada
and Australia
4. Conclusion and Recommendations
2
3. Supply Chain and Supply Chain
Management and Current Situation of
the Philippine Small Ruminant (Goat)
Industry
3
4. Introduction
• Supply chain as applied to the goat industry is a new
concept in the Philippines. The application of supply chain
in the goat industry was popularized in the Philippines by
the team of researchers from the Bureau of Animal
Industry when the research entitled “Development in the
Supply Chain in the Philippine Goat Industry: An
Assessment “ won the Grand Prize Award in Socio-
economics Research at the agriculture national research
contest or the National Research Symposium, Bureau of
Agricultural Research, Department of Agriculture in
October 2007.
4
5. Introduction
Supply chain is the core business process in
any organization that creates and delivers a
product or service, from concept through
development and manufacturing or
conversion, and into a market for
consumption.
It is called as the “seed to shelf” or “breed to
plate” or “farm to fork” approach.
5
7. •According to Price Water Coopers
“Nowadays, it is supply chains
that compete in supply chains.”
Supply chain is driven by
consumers demand.
7
8. • Supply Chain Management (SCM) involves
the flows between and among stages in a
supply chain to maximize total profitability –
Chopra and Meindl, 2001.
• SCM coordinates and integrates supply chain
activities to deliver customer value – Tony
Hines, 2004.
• As a management concept, SCM integrates
the management of supply chain process –
Jerry Rosenberg, 2004.
8
9. • The different goals of SCM include: 1) to cut costs, 2) to increase
profits, 3) to improve performance in relationships with
customers and suppliers and 4) to develop value-added services
that gives a company/firm the competitive edge.
• For an industry focus (e.g. goat industry, hog industry, chicken
industry, etc), supply chain management covers an integrated
behavior, mutual sharing of information, mutual sharing of risks
and rewards, cooperation, same goal and same focus on serving
and satisfying customers, integration of processes and partners,
to build and maintain long-term relationships.
9
10. Objectives
The objectives of this presentation include:
1) To provide an overview of the goat supply chain in the Philippines
from input supply, production, processing, marketing and
consumption;
2) To provide an overview of the supply chain management and how
it could be applied to the goat agribusiness in the individual
firm/farm level in the Philippines.
3) To identify the best practices along the supply chain;
4) To analyze profitability and competitiveness of chevon vis-à-vis
Australia, Canada, and U.S.A.;
5) To identify the inefficiencies, gaps and problems encountered by
the industry along the supply chain; and
6) To identify strategic directions/recommendation for the DA, BAI,
Local Government Unit and the goat industry stakeholders.
10
11. Input Supply
Table 1. GOAT: Inventory by Farm Type,
Philippines, January 1, 2003-2007 (in heads)
2003 2004 2005 2006 2007
Farm Type
(Jan. 1) (Jan. 1) (Jan. 1) (Jan. 1) (Jan. 1)
Backyard 3,255,189 3,340,670 3,514,371 3,708,014 4,007,004
Commercial 15,252 16,954 20,824 26,171 30,570
Total 3,270,441 3,357,624 3,535,195 3,734,185 4,037,574
Source: BAS
• Goat inventory is increasing by six percent per year (BAS).
11
12. Figure 2. Goat Inventory in Top Producing Regions, 2007
13%
8%
15%
13%
9%
12
13. Input Supply
• Improved genetics as a result of imported
breeds mostly from Australia
• The Federation of Goat & Sheep Producers &
Associations of the Philippines, Inc. (FGASPAPI) has
been helping the industry since 2001. It assists in
improving the genetic and breeding practices of the goat
players by regularly conducting national congresses and
trainings to support their members. The Bureau of Animal
Industry and Livestock Development Council and other
institutions are supporting the goat industry in these
activities. 13
14. Table 2. Importation of Breeder Goats,
2002 to 2006 (No.)
Origin 2002 2003 2004 2005 2006 Total
Australia 0 223 467 1304 865 2859
New Zealand 0 0 0 4 0 4
USA 126 82 23 22 50 303
Total 126 305 490 1330 915 3166
Source of Basic Data:BAI-NVQS
There was 2,027 heads of breeder goats importation in
2007. Total breeder goats importation increased by 68
percent from 2003 to 2007. 90% of imports came from
Australia.
14
15. • According to a major goat breeder
interviewed (Neo Abalos, FGASPAPI
Secretary), he almost perfected his pure
breeding, crossbreeding, and upgrading
operations to meet clients’ weight
specifications.
• The goat industry is a beneficiary of the
development in other livestock
commodities, including production and
processing technologies.
16
16. Neo Abalos Goat Farm in Pangasinan
Neo Abalos Goat Farm in Pangasinan
17
17. Goat Farmers Organization
•Major key players have organized
themselves into a national federation
(FGASPAPI) to have a stronger voice
in the livestock industry.
• Mr. Ben Rara is the current President of the
Federation.
18
18. Current membership of FGASPAPI are:
1. Goat and Sheep Producers of Tarlac (GASPAT) - President: Jeff Lim
2. Region 4 Small Ruminants Raisers Association (R4SRRA) - President: Elmer
Rivera
3. Misamis Oriental Goat and Sheep Raisers Association (MOGSRA) - President:
Benjamin Uy
4. Zamboanga Peninsula Small Ruminant Council - President: Art Grino
5. Cebu Goat and Sheep Raisers Association - President: Luis Sanchez
6. Eastern Visayas Small Ruminants Raisers Association (EVSRRA) –
President: Lito Rodriguez
7. Masbate Small Ruminants Organization (MASRO) - President: Jose Ataat
8. Socsksargen Goat and Sheep Raisers Cooperative - President: Gauvain
Benzonan
9. Philippine Boer Breeders Association (PBBA) - President: Sixto Villaluz
10. Goat Industries Development Council (GIDC) - President: Darwin Tinasas
19
19. Current membership of FGASPAPI are:
11. Goat Gadgets Inc. - President: Neo Abalos
12. Bukidnon Goat and Sheep Raisers Association (BUGSRA) - President: Don Mulligan
13. Palawan Goats Raisers Association - President: Mike Decena
14. Pangasinan Goat and Sheep Raisers Association (PAGSRA) - President: Ed
Paningbatan
15. Cagayan Small Ruminants Raisers Association, MPC - President: Josue Balderama
16. Northland Goat Producers Cooperative - President: Dr. Rudolfo De Guzaman
17. Nueva Viscaya Sheep and Goat Raisers Association - President: Stanley Maranon
18. Association of Sheep and Goat Raisers in Isabela (ASGRI) - President: Mon Valle
19. United Bulacan Goat and Sheep Raisers Association - President: Nards Cuevas
20. United Small Ruminants Raisers Association (USRRA) - President: Dave Villacarlos
20
20. Production
• Goat Production Performance: Second to the
most stable positive growth from 2001 to
2006, although very minimal.
21
21. Table 4. Livestock Volume of Production
Table 4. Comparison of Livestock Volume of Production (In Thousand Tons),
And Growth Rates from 1995 to 2006
(1995-1998) (1999-2002) (2003-2006)
Volume of Production 2005 2006 % Change
Average GR Average GR Average GR
Total Volume of Production 5.35 3.37 1.41 2,241.18 2,296.74 2.48
carabao (1.18) 3.36 (0.78) 133.52 130.41 -2.33
cattle 8.77 (1.53) (2.77) 246.75 238.27 -3.44
hog 5.74 4.38 2.18 1,771.28 1,840.37 3.90
goat 0.91 0.28 0.71 77.29 74.82 -3.20
dairy (9.28) 3.95 4.76 12.34 12.87 4.29
Source of Basic Data: BAS
Average GR- Growth rate per year
22
22. Table 5. Volume of Goat Production, by
Quarter,
Philippines, 2004 - 2006
Source: BAS
23
23. Table 6. Average yearly growth rate of livestock and
poultry production from 1998-2007
Commodity GR (98-07) GR (98-02) GR (03-07)
Livestock 2.48 3.49 1.69
Carabao 1.86 3.74 0.11
Cattle (1.42) (0.36) (2.50)
Hog 3.23 4.27 2.42
Goat 0.47 0.87 0.78
Dairy 3.86 4.51 4.30
Poultry 3.44 5.75 0.79
Chicken 3.49 6.78 0.20
Duck (1.66) 1.52 (6.18)
Chicken eggs 4.98 3.54 5.17
Duck eggs (0.80) 0.44 (3.95)
Source of Basic Data: BAS
24
24. Table 7. Goat industry Volume of Production and Average Growth Rate per Year, 1998 to 2007
(In Thousand Tons)
Volume of Production 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 GR (98-07)
Goat Industry 71.95 73.9 75.19 74.6 74.79 73.58 74.98 77.28 74.82 76.56 0.47
Source of Basic Data: BAS
25
25. Livestock Value of Production
Table 8. Comparison of Livestock Value of Production (In Constant Prices),
And Growth Rates/or P million from 1995 to 2006
(1995-1998) (1999-2002) (2003-2006)
Value of Production 2005 2006 % Change
Average GR Average GR Average GR
Total Value of Production 5.67 3.35 1.39 39,384.58 40,396.74 2.57
carabao (1.20) 3.36 (0.81) 1,611.59 1,574.05 -2.33
cattle 8.75 (1.53) (2.76) 4,804.22 4,639.12 -3.44
hog 5.74 4.38 2.16 31,900.75 33,145.06 3.90
goat 0.92 0.26 0.62 1,006.32 974.16 -3.20
dairy (9.32) 3.95 4.76 61.70 64.35 4.29
Source of Basic Data: BAS 26
Average GR- Growth rate per year
26. Table 9. Goat Industry Value of Production and Average Growth Per Year from
1998 to 2007 (In P Billion)
Goat Value of Production 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 GR (98-07)
Value of Production (at constant prices) 943.98 968.83 984.99 977.26 979.75 965.70 976.24 1,004.77 972.66 995.15 0.35
Value of Production (at current prices) 2,935.56 3,324.76 3,321.14 4,034.37 4,182.60 4,441.61 4,986.92 5,090.32 5,220.94 5,364.62 7.16
Source of Basic Data: BAS
27
27. Production
Breeder Raised
• Different goat breeds (e.g. purebreed,
upgraded) are raised in government and
selected private sector farms nationwide.
• The most prevalent breed in these farms is
Boer.
28
28. Table 10. Goat Breeds Raised in Selected
Private Farms in Provinces/Cities
No. of Breed/s Available
Region Province/City
Farm PbB PbAn BxAn UpB UpAn UpS PbS xAl xTo N xS
NCR QC 1 x x x
I Pangasinan 2 x x x x x
II Isabela 1 x x
III Tarlac 12 x x x x x x
Nueva Ecija 2 x x x x x x
Bulacan 1 x x x x x
Pampanga 2 x x x x x
IV Rizal 1 x x x x x x
Batangas 1 x x x x x
Quezon 1 x x x x x
VI Bacolod City 1 x
VIII Ormoc City 3 x x x x
Mandaue City* 1
Leyte 7 x x x x x
X Malaybalay City* 1 x x
Valencia City* 1
XI Gen. Santos City 2 x x x
Sultan Kudarat 1 x x
Davao del Sur 1 x x
Davao City 1
XII Cotabato 1 x x x x
Total 44
Source of Basic Data: BAI
Legend: PbB –purebred Boer; PbAn – purebred Anglo Nubian; BxAn – crossbreeding of Boer and Anglo Nubian;
UpB – upgraded Boer; UpAn -Upgraded Anglo Nubian; UpS – Upgraded Saanen;
PbS- Purebred Saanen; xS-crossbreed Saanen; N- native
* Not identified
29
29. Table 11. Goat Breeds Raised in Selected
Government Farms in Provinces/Cities
No. of Breed/s Available
Region Province/City
Farm PbB PbAn BxAn UpB UpAn UpS PbS xAl xTo N xS
CAR Baguio City 1 x x
I Pangasinan 1 x
II Tuguegarao City 1 x
Nueva Vizcaya 1 x x
Isabela* 1
III Pampanga 1 x
Nueva Ecija 3 x x x x x
IV Laguna 1 x
V Masbate 1 x
VI Negros Occidental 1 x
VII Negros Oriental* 1
Bohol 1 x x
VIII Leyte 2 x
IX Zamboanga del Sur 1 x x
Basilan 1 x
X Misamis Oriental* 1
Bukidnon 1 x
XII North Cotabato 1 x x
Total 21
Source of Basic Data: BAI
Legend: PbB –purebred Boer; PbAn – purebred Anglo Nubian; BxAn – crossbreeding of Boer and Anglo Nubian;
UpB – upgraded Boer; UpAn -Upgraded Anglo Nubian; UpS – Upgraded Saanen;
PbS- Purebred Saanen; xS-crossbreed Saanen; N- native
* Not identified
30
30. Processing
• Manufacturing of goat milk soap with
variant such as whitening goat milk,
regular goat milk soap, premium goat
milk, and sensitive skin goat milk soap
with “Kalpana” brand. This product has
been exported to Dubai, Caribbean,
United States by Kalpana International
Trading.
31
32. Processing
• Pasteurization of Goat Milk
“Star Milk” is an emerging new brand of goat
milk currently produced by Alaminos Goat Farm
in Laguna
• St. Elmo’s Dairy is also another brand of goat’s
milk produced in Nasugbu, Batangas. There is
also one in Tarlac, Lim Dairy Milk.
• Processed canned chevon such as Chevon
Strew, Chevon in Offals Soup. Fortress Food
Manufacturing Corp. has been pioneering this
chevon canning project. 33
33. Alaminos Boer Goat Farm with their
“Milk Star” Brand of Goat’s Milk,
Alaminos, Laguna
34
36. Marketing
•Role of livestock “oksyon” markets
(LOMs) in goat marketing is vital. About
90%-95% of them are being used for
goat trading.
37
37. Table 13. Operational and Non-operational Livestock “Oksyon
Market” in the Philippines, As of December 2006
No. of Accredited Livestock Markets Total Percent Share of Accredited
Region
Operational Non-operational to total by Region
CAR 1 0 1 0.64
Ilocos 9 7 16 10.26
Cagayan Valley 4 2 6 3.85
Central Luzon 1 6 7 4.49
Southern Tagalog 12 4 16 10.25
Calabarzon 10 2 12 7.69
Mimaropa 2 2 4 2.56
Bicol 4 3 7 4.49
Western Visayas 33 4 37 23.72
Central Visayas 26 3 29 18.59
Eastern Visayas 11 1 12 7.69
Western Mindanao 1 4 5 3.21
Northern Mindanao 3 3 6 3.85
Southern Mindanao 1 2 3 1.92
Central Mindanao 9 1 10 6.41
Caraga 1 0 1 0.64
ARMM 0 0 0 -
Total 116 40 156 100.00
Percent Share 74.36 25.64 100
Source of Basic Data: BAI
Some livestock auction markets in some part of the country
where used as a venue to sold the goats. 38
38. Table 14. Goat: Monthly Farm Gate
Price, Philippines (P/kg. Live weight)
FARMGATE PRICE (Live
MONTH Percent Change
weight) PHILIPPINES
2003 2004 2005P 04/03 05/04
Pesos/ Kg.
January 58.05 55.51 64.42 (4.38) 16.05
February 57.97 57.34 64.50 (1.09) 12.49
March 58.50 55.38 65.00 (5.33) 17.37
April 58.93 64.55 65.17 9.54 0.96
May 58.74 65.46 65.91 11.44 0.69
June 58.81 65.93 65.44 12.11 (0.74)
July 58.46 69.35 66.22 18.63 (4.51)
August 57.57 69.43 66.60 20.60 (4.08)
September 58.49 70.00 67.61 19.68 (3.41)
October 60.18 70.71 66.98 17.50 (5.28)
November 58.55 71.16 67.71 20.92 (4.85)
December 62.58 72.41 57.60 15.71 (20.45)
Annual Ave. 58.85 65.68 65.43 11.61 (0.38)
The national annual average farm gate price of goat in 2005 was P65.43 per kilogram
39
39. Marketing (con’t)
• Live goats are retailed in selected areas in
Metro Manila. Retail price is P220-250/kg.
• BAI has been conducting live goat, chevon,
and by-products price monitoring in Metro
Manila since 1979. Regular consultation
meeting with the different stakeholders at
national level is regularly being done on a
monthly basis.
40
40. Figure 3. Average Monthly Prices of Chevon
in Metro Manila (P/Kg.)
220.00
210.00
200.00
190.00 2003
2004
(P/Kg.)
180.00
2005
170.00
2006
160.00 2007
150.00
140.00
130.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
41
41. • Trading of Goats. Mejia Family (Manuel,
father, and sons Junar and Philip) is trading
1,200 goats per week or 4,800 heads per
month with P300 to P400 net profit per head
for slaughtering goats and P500-P1000 net
profit per head for breeding goats. They have
an estimated yearly income of 4.8 million per
year from goat trading, excluding vegetable
trading.
43
42. • Popularly Known Livestock Market used in
Trading Goats
Some of the popularly known livestock market
used in goat trading include Padre Garcia
Livestock “Oksyon” Market, Batangas; Urdaneta
City Livestock Market, Pangasinan; and Uson
Livestock Market, Masbate.
• Trading of Imported Breeding Goats.
Jonnie and Jeff Valencia are also trading
imported breeder goats from Australia.
44
43. Jonie (father) and Jeff (son) Valencia’s Ebenezer
Goat Farm, Capas, Tarlac. They are in Trading
Imported Goats and Breeding Goat
45
44. Figure 4. Supply-Value Chain of Goat from
Pangasinan to Metro Manila
P154.00/kg
P120.00/kg P5.20/kg
GOAT ---
FARM
• P28.80
P14.00/kg
Provincial Trader’s
Margin
P188.00kg
P222.00/kg
•P20.00/kg P13.00
Wholesaler’s Slaughter house
Margin • P21.00
Wet market’s
margin
Source: BAI-MDD,
Esplana, Abao, Vasquez, et. al. 2008
45. Competitiveness Analysis
The Philippines is price competitive
with United States, Canada and
Australia where import
parity/domestic wholesale price is
greater than 1.
47
46. Table 14. Competitiveness of Locally Produced Goat Meat
and Imported Goat Meat In Canada, 2007
Carcasss, half- Carcasss, half- Carcasss, half- Carcasss, half-
carcasses, and frozen carcasses, and frozen carcasses, and frozen carcasses, and frozen
At Different Price Quotation (FOB), Tariff Price/Kilo Price/Kilo Price/Kilo Price/Kilo
Rates and Same Exchange Rates
at 30% in-quota tariff at 30% in-quota tariff at 35% in-quota tariff at 35% in-quota tariff
(Per MT) (Per Kg) (Per MT) (Per Kg)
FOB Price (US$ per MT)* 4,000.00 4.00 5,000.00 5.00 4,000.00 4.00 5,000.00 5.00
Feight and Insurance (US$) 450.00 0.45 450.00 0.45 450.00 0.45 450.00 0.45
CIF Manila ($) 4,450.00 4.45 5,450.00 5.45 4,450.00 4.45 5,450.00 5.45
Times Foreign Exchange rate 45.00 45.00 45.00 45.00
CIF Manila (PhP) 200,250.00 200.25 245,250.00 245.25 200,250.00 200.25 245,250.00 245.25
Plus Tariff Rate % 0.30 0.30 0.35 0.35
Tariff Cost (PhP) 60,075.00 60.08 73,575.00 73.58 70,087.50 70.09 85,837.50 85.84
Plus Handling Distribution Cost (HDC) 750.00 0.75 750.00 0.75 750.00 0.75 750.00 0.75
Total Landed Cost (PhP) 261,075.00 261.08 319,575.00 319.58 271,087.50 271.09 331,837.50 331.84
Plus Trading Cost/Margins (TC/M) at 5% 13,053.75 13.05 15,978.75 15.98 13,554.38 13.55 16,591.88 16.59
Domestic Wholesale Import Parity Price (PhP) 274,128.75 274.13 335,553.75 335.55 284,641.88 284.64 348,429.38 348.43
Domestic Wholesale Price (PhP)^ 200,000.00 200 200,000.00 200 200,000.00 200 200,000.00 200
Import Parity/Domestic Wholesale Price 1.37 1.68 1.42 1.74
* FOB price quotation, as of May 2007
^ as of May 2007
Note: Competitiveness exists if import parity/domestic wholesale price is greater than 1.
48
47. Table 15. Competitiveness of Locally Produced
Goat Meat and Imported US Goat Meat, 2007
Carcasss, half- Carcasss, half- Carcasss, half- Carcasss, half-
carcasses, and frozen carcasses, and frozen carcasses, and frozen carcasses, and frozen
At Different Price Quotation (FOB), Tariff
Price/Kilo Price/Kilo Price/Kilo Price/Kilo
Rates and Exchange Rates
at 30% in-quota tariff at 30% in-quota tariff at 35% in-quota tariff at 35% in-quota tariff
(Per MT) (Per Kg) (Per MT) (Per Kg) (Per MT) (Per Kg) (Per MT) (Per Kg)
FOB Price (US$ per MT)* 6,580.00 6.58 7,678.00 7.68 6,580.00 6.58 7,678.00 7.68
Feight and Insurance (US$) 500.00 0.50 500.00 0.50 500.00 0.50 500.00 0.50
CIF Manila ($) 7,080.00 7.08 8,178.00 8.18 7,080.00 7.08 8,178.00 8.18
Times Foreign Exchange rate 45.00 45.00 45.00 45.00
CIF Manila (PhP) 318,600.00 318.60 368,010.00 368.01 318,600.00 318.60 368,010.00 368.01
Plus Tariff Rate % 0.30 0.30 0.35 0.35
Tariff Cost (PhP) 95,580.00 95.58 110,403.00 110.40 111,510.00 111.51 128,803.50 128.80
Plus Handling Distribution Cost (HDC) 750.00 0.75 750.00 0.75 750.00 0.75 750.00 0.75
Total Landed Cost (PhP) 414,930.00 414.93 479,163.00 479.16 430,860.00 430.86 497,563.50 497.56
Plus Trading Cost/Margins (TC/M) at 5% 20,746.50 20.75 23,958.15 23.96 21,543.00 21.54 24,878.18 24.88
Domestic Wholesale Import Parity Price (PhP) 435,676.50 435.68 503,121.15 503.12 452,403.00 452.40 522,441.68 522.44
Domestic Wholesale Price (PhP)^ 200,000.00 200 200,000.00 200 200,000.00 200 200,000.00 200
Import Parity/Domestic Wholesale Price 2.18 2.52 2.26 2.61
* FOB price quotation, as of May 2007
^ as of May 2007
Note: Competitiveness exists if import parity/domestic wholesale price is greater than 1.
49
48. Table 16. Competitiveness of Locally Produced Goat Meat and
Australian Imported Goat Meat, 2007
Carcasss, half- Carcasss, half- Carcasss, half- Carcasss, half-
carcasses, and frozen carcasses, and frozen carcasses, and frozen carcasses, and frozen
At Different Price Quotation (FOB), Tariff
Price/Kilo Price/Kilo Price/Kilo Price/Kilo
Rates and Exchange Rates
at 30% in-quota tariff at 30% in-quota tariff at 35% in-quota tariff at 35% in-quota tariff
(Per MT) (Per Kg) (Per MT) (Per Kg) (Per MT) (Per Kg) (Per MT) (Per Kg)
FOB Price (US$ per MT)* 3,000.00 3.00 3,500.00 3.50 3,000.00 3.00 3,500.00 3.50
Feight and Insurance (US$) 450.00 0.45 450.00 0.45 450.00 0.45 450.00 0.45
CIF Manila ($) 3,450.00 3.45 3,950.00 3.95 3,450.00 3.45 3,950.00 3.95
Times Foreign Exchange rate 45.00 45.00 45.00 45.00
CIF Manila (PhP) 155,250.00 155.25 177,750.00 177.75 155,250.00 155.25 177,750.00 177.75
Plus Tariff Rate % 0.30 0.30 0.35 0.35
Tariff Cost (PhP) 46,575.00 46.58 53,325.00 53.33 54,337.50 54.34 62,212.50 62.21
Plus Handling Distribution Cost (HDC) 750.00 0.75 750.00 0.75 750.00 0.75 750.00 0.75
Total Landed Cost (PhP) 202,575.00 202.58 231,825.00 231.83 210,337.50 210.34 240,712.50 240.71
Plus Trading Cost/Margins (TC/M) at 5% 10,128.75 10.13 11,591.25 11.59 10,516.88 10.52 12,035.63 12.04
Domestic Wholesale Import Parity Price (PhP) 212,703.75 212.70 243,416.25 243.42 220,854.38 220.85 252,748.13 252.75
Domestic Wholesale Price (PhP)^ 200,000.00 200 200,000.00 200 200,000.00 200 200,000.00 200
Import Parity/Domestic Wholesale Price 1.06 1.22 1.10 1.26
* FOB price quotation, as of May 2007
^ as of May 2007
Note: Competitiveness exists if import parity/domestic wholesale price is greater than 1.
50
49. Conclusion
•The future of the goat industry is very
promising for prospective investors here and
abroad.
•Credit issues for existing players (constrains
them to expand their operations).
•Philippine chevon is price competitive vis-à-
vis Australia, Canada, and U.S.A. chevon.
•Although the study covered important areas
along the supply chain, there is still a need
to further document other success stories.
51
50. Recommendations and Strategic
Directions
• Development of local goat genetics for the
international market.
• Revive non-operational livestock auction markets for
goats.
• Continuous partnership of all stakeholders.
• Support of government in packaging investment
opportunities along the supply chain (utilization of
ACEF funds).
• Promote the potential export market of Philippine goat
meat, goat processed meat and goat by-products.
• Pursue more researches along the supply chain which
are market-driven and customer-focused.
52
51. This material could be downloaded at
http://www.smileyberks.com/cpr and
http://cprstudies2038.multiply.com
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52. References
Esplana, Elmer R. Lary Nel B. Abao and Rolando M. Vasquez. (October 2007). Development in the
Supply Chain of the Philippine Goat Industry: An Assessment. Club of Professional Researchers
and Bureau of Animal Industry. Received Grand Prize Award in Socio-economic Research. National
Research Symposium. Bureau of Agricultural Research. Department of Agriculture.
Esplana, Elmer R. Lary Nel B Abao, Rolando M. Vasquez, Manolita Z. Gaerlan and Rolando R.
Promentilla. (August 2008). Best Practices within the Supply Chain of the Philippine Goat
Industry for Policy-Makers and Prospective Investors. Bureau of Animal Industry .
Esplana, Elmer R (January 30, 2009). Goat Supply Chain Management and Agribusiness
Opportunities in the Philippine Goat Industry. Powerpoint presentation presented at the Goat
Agribusiness Seminar, Santa Cruz, Marinduque.
FGASPAPI Website: http://www.fgaspapi.com
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53. Acknowledgement is given to the following people:
OIC-Director Dr. Davinio P. Catbagan, Bureau of Animal Industry.
Rolando R. Promentilla, Chief, Marketing Development Division, BAI.
Fellow goat researchers in BAI, Lary Abao and Rolando Vasquez and
Marketing Intelligence and Special Project Chief Manolita Z. Gaerlan.
All members of the Seminar, Exhibit and Tiangge Committee of the 79th
BAI Foundation Anniversary and the organizing committee of this year’s
anniversary.
All BAI staffmembers, particularly, my fellow employees in the Marketing
Development Division.
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