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intheblackleadership . strategy . business
Your
essenTiaL
business
updaTe
STRATEGY
11IDEAS
BIG
Effectivedecision-making,
problemsolvingandplanningarekey
qualitiesofahigh-performingprofessional.
Hereare11strategistswhoaresuccessfullyshapingtheirorganisations.
“Strategyisalwaysateamdecision.
Clearstrategycreatesbuy-in.Itmakes
people’srolesandpurposeextremelyclear.
Ithelpspeopleseewhereweneedtobe,
whereweneedtogo.”
Sunita Kaur
CEO
Spotify Asia
Sunita Kaur
READ MORE
“Atleastfourtimesayear,leadersshould
askthemselveswhatnewdevelopmentsthey
canutilisetocreateanewneedorgivethe
customeramorecompellingexperience.”
Ram Charan
Business management consultant
Ram Charan
READ MORE
“Clearthinkinghasbeenat
theheartofsuccess–itmaysound
likeanobviousrequirement,butmany
aninvestorwilltellyouthatmany
anentrepreneurdoesn’thaveit.”
Tony Faure
Founding managing director
Yahoo Australia
Tony Faure
READ MORE
“Tosetstrategy,Ispend
30percentofmytimeonresearch,
40percenttalkingto customers
andtherestmanaging
myteam.”
Kate Burleigh
Managing director
Intel
Kate Burleigh
READ MORE
“Whenitcomestostakeholders,
it’snotamatterofkeepingthingsin
balance,butasacontinualgrowthprocess
ofharmonisingandre-harmonising
andre-harmonisingagain.”
R. Edward Freeman
Business theorist
R. Edward Freeman
READ MORE
“Thestoriesthatcompaniestellthemselves
abouttheirpastwillplayapowerfulrole
inshapingtheirfuture.Strategyisactually
aboutbeliefs.Beliefswilldrivechoices.
Choiceswill driveinitiatives.”
Angus Dawson
Partner, corporate finance practice
McKinsey Asia
Angus Dawson
READ MORE
“Anystrategyhastobetailoredinorder
forittobesuccessful.Ithasgottoworkin
aparticulargeography.Youcan’tapply
aone-size-fits-allandexpectittowork.”
Alan Osrin
Managing director
Sage Software Australia and HandiSoft Software
Alan Osrin
READ MORE
“Youcanthinkthatyou’reinadifficult
positionstrategically,butthereisalogical
waytogoaboutbreakingdownproblemsand
engagingyourteam,andpotentiallyoutside
help,tofigureoutwhatyou’regoingtodo.”
Alison Watkins
CEO
Coca Cola Amatil
Alison Watkins
READ MORE
“Whenwe’vegotinterestingchangesorimprovements
tohowthebusinessworks,ratherthanusinghierarchy
andbureaucracy,wehaveacross-functionalsweepof
people,usuallythehighestperformersatmultiple
businesslevels,andweputthemaroundsomething.”
Andrew Harding
Head of iron ore
Rio Tinto
Andrew Harding
READ MORE
“TheUSisoneofthe most
sophisticatedmarketsintheworld.
ItwaslikeanMBAinretailmarkets.
It’sveryhardtopenetrate,andveryfew
brands,Australianorotherwise,have
been abletobreakinhere.”
Soula-Marie Perdis
Napolean Perdis Cosmetics
Napolean Perdis and
Soula-Marie Perdis
READ MORE
“Marketingdecisionsshould
bebackedbyhardresearch
andtherearescience-backed
marketinglaws.”
Byron Sharp
Business academic
Byron Sharp
READ MORE
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