CouchCommerce automatically converts online-shops into post PC web-apps for tablets, smartphones & Smart TVs!

1. CouchCommerce
Welcome to Post PC Commerce
CouchCommerce
automatically converts
online-shops into
post PC web-apps for
tablets, smartphones &
Smart TVs

2. Tablet sales worldwide
200 mio
150 mio
100 mio
50 mio
2010 0 mio
2011
2012
2016
Android iOS Others
Source: IDC Study
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3. Pageviews iPad vs. iPhone
US holiday season
(70+ retailer, 140mio+ pageviews)
Thanksgiving Black Friday Cyber Monday
7 mio
6 mio
5 mio
4 mio
2 mio
1 mio
0 mio
14.11. 16.11. 18.11. 20.11. 22.11. 24.11. 26.11. 28.11.
iPhone iPad Source: Compuware APM Study
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4. Share of website traffic via
tablets & smartphones
Source: Adobe Study
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5. The problem with shops facing
tablet & smartphone traffic
Bad usability
Shops are App-madness
slow loading
on devices
Frustrated
Google does customers!
Complicated
not link into &!
native-apps
checkout
Shops lose
turnover
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6. Why choose a web-app
for online-shops?
• Easy adoption to new devices & operating systems
• Complete control over distribution (no app-store)
• Complete visitor tracking is possible
• Quick changes are possible
• No installation on devices
• Direct conversion of online-shop visitors
• Fast development - cross platform
• Testing and QA can be minimized
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7. Why not choose a native-app
for online-shops?
• No direct conversion of incoming web visitors (5-10% of
online-shop traffic are already on tablets)
• High competition for app store charts (5,000 plus
downloads per day needed to get in top 25)
• Low flexibility (changes have to be approved by the
market place) - quick updates not possible
• Users expect an added value from apps (coupons &
discounts for retail via app)
• Highly fragmented market - new released devices can
only be served efficiently by a web-app
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8. 95% of all online shopping
takes place at home
Source: WorldPay Study
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9. Preferred usage: tablet vs. PC
0% 25% 50% 75% 100%
Browsing 64%
31%
Shopping 52%
40%
Tablet PC
Source: OPA Study
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10. Conversion rates &
shopping carts (if optimized)
123$
3% 130$
2,5%
2,3% 102$
2% 98$
80$
2% 65$
1% 0,6% 33$
0% 0$
Smartphones PCs Smartphones PCs
Tablets Tablets
• Tablets are the trend, because they have a clear context of usage at home
• Smartphones are weaker in commerce than tablets - they are better for
specialized usage on the go via native-apps
Source: Adobe Study
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11. Without CouchCommerce
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12. With CouchCommerce
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13. How does
CouchCommerce work?
1. Read categories from online-shop
2. Import product feed
3. Go-Live
Even easier: connect via shop module or
pre-integration in SaaS-systems
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14. Beta sign up
Sign up for our limited Beta at:
http://couchcommerce.com/sign-up/
CouchCommerce GmbH
Karmarschstr. 44, 30159 Hannover, Germany
mail@couchcommerce.com
Twitter @CouchCommerce - Facebook.com/CouchCommerce
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