Public image make it a success
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One of the fundamental requirement for any Rotarian / Rotary Club is to follow the new visual identity standards by understanding its usage.
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Public image make it a success
- 1. ROTARY PUBLIC IMAGE Rtn Dr Gulshan Thakral DG 1998-99 . Rotary Club Mussoorie . Cl: Dentistry PP Rtn. CJ Singh President 2005-06 . Rotary Club Chandigarh . Cl: Public Relations DISTRICT 3080
- 2. DISTRICT 3080 Image is Perception: What people believe is true whether you like it or not
- 4. DISTRICT 3080 1.2 million members in 34,000 clubs around the world
- 5. A Global Survey about Rotary revealed startling facts: The REALITY CHECK 40% Never Heard of Rotary 40% Knew Name Only 20% Were somewhat familiar
- 6. SIMPLE STEPS TO GIVE ROTARY THE IMAGE IT DESERVES
- 8. OUR MASTER BRAND SIGNATURE VISUAL REPRESENTATION & REPRODUCTION
- 12. OUR KEY STRENGTH OUR MEMBERS
- 13. DISTRICT 3080 KEY MEDIA PRINTED NEWSLETTER / CLUB BULLETIN ONLINE: WEBSITE/BLOG/FB/YOUTUBE GOVERNORâS MONTHLY LETTER ROTARY SHOWCASE âROTARY NEWSâ / âTHE ROTARIAN / eFlash_Rotary OUR INTERNAL COMMUNICATION
- 15. DISTRICT 3080 TELL YOUR STORY MEDIA LOVES STORIES OF HUMAN INTEREST LOCAL/REGIONAL RELEVANCE BIG IMPACT UNIQUE
- 18. DISTRICT 3080 AS AMBASSADOR WALK THE TALK. YOUR PUBLIC BEHAVIOUR YOUR PROJECTS PUBLIC RELATIONS IS 90% DOING GOOD 10% TALKING ABOUT IT
- 19. PUBLIC IMAGE STARTS WITH YOU Get into ACTION
- 20. DISTRICT 3080 YOUR COMMUNICATION PLAN FOR EVERY PROJECT, PREPARE LIST OF GOALS LIST OF AUDIENCE / FOR WHOM DECIDE TIMELINE WORKOUT RESOURCES REQUIRED EXECUTE
Hinweis der Redaktion
- Gain favoritism of Rotary - Who we are - What we do - Where we are going Our club activities must be promoted in order to build a strong image including: Leadership programs Our communities services Our world community services Our Youth programs The Rotary Foundation 4: Today we enter an institution or a restaurant or a hotel, we immediately create a perception about that place, based on our experience. And this experience can vary from person to person.
- 3: We shall look into three major aspects of the Rotary Image
- 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotaryâs strength lies in its 1.2 million members in 34,000 clubs around the world â strength that can rival that of many large corporations. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force. We must Think locally⊠act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotaryâs continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotaryâs work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
- 6. The Reality Check : Rotary International realised this that since we do not have such large budgets to spend on advertising and marketing to build our brand, how do we correct the perception of the people. Unfortunately, the survey revealed that only 20 percent people knew what Rotary does.
- 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotaryâs strength lies in its 1.2 million members in 34,000 clubs around the world â strength that can rival that of many large corporations. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force. We must Think locally⊠act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotaryâs continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotaryâs work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
- 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotaryâs strength lies in its 1.2 million members in 34,000 clubs around the world â strength that can rival that of many large corporations. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force. We must Think locally⊠act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotaryâs continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotaryâs work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
- Therefore the first task that the worldâs strongest public relations and image consultancy brought in consistency to ensure credibility. The entire visual imagery and the brand signatures have been upgraded to present a unified image. This signature should become a symbol of hope for the people anywhere they see this symbol.
- 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotaryâs strength lies in its 1.2 million members in 34,000 clubs around the world â strength that can rival that of many large corporations. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force. We must Think locally⊠act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotaryâs continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotaryâs work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
- How well we take care of our members? Do we know them? We call ourselves as family members are we in touch with them?
- DISMAL SITUATION. These are the last yearâs figures. Only 10 percent of the clubâs have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the
- 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotaryâs strength lies in its 1.2 million members in 34,000 clubs around the world â strength that can rival that of many large corporations. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force. We must Think locally⊠act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotaryâs continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotaryâs work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
- DISMAL SITUATION. These are the last yearâs figures. Only 10 percent of the clubâs have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the
- 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotaryâs strength lies in its 1.2 million members in 34,000 clubs around the world â strength that can rival that of many large corporations. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force. We must Think locally⊠act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotaryâs continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotaryâs work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
- Apart from the visual identity that has been upgraded, the key messages have been upgraded and everywhere those key words have been highlighted and the key to all this is, YOU. The Rotarians remain the key to the success of the public image that we want to create in the minds of the people. It is not only our visual imagery but the kind of impression that we want to leave in the minds of the people through our behaviour and action. Therefore it is imperative for each Rotarian to be cautious of their public behaviour and ask themselves, whether they represent the ethos and the core values.
- DISMAL SITUATION. These are the last yearâs figures. Only 10 percent of the clubâs have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the
- 5: Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotaryâs strength lies in its 1.2 million members in 34,000 clubs around the world â strength that can rival that of many large corporations. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force. We must Think locally⊠act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary Internationalâs Board of Directors confirms that improving Rotaryâs public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotaryâs continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotaryâs work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
- DISMAL SITUATION. These are the last yearâs figures. Only 10 percent of the clubâs have regular club bulletin. Today it is perhaps around 15-18 percent. This is based on the information that I had compiled after reaching out to the