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Strengthening Cooperatives to Promote Trade
and Market Access
Land O’Lakes’ Deep
Cooperative and Rural Roots
- Member-owned
‒ Organized in 1921 as a dairy marketing cooperative
- Expanded into farm inputs
‒ Late 1920s, at our members’ request
- Now a fully diversified agribusiness
‒ Business Development Services
‒ Innovation and Market Research
‒ Global Reach and Access to New Markets
Farm-to-Market Spectrum
The Bigger Picture
Second-largest farmer-owned agricultural
cooperative in the U.S. with $14 billion in
annual sales in 2012.

Ranks first in
livestock feed
and animal
milk replacers
in the U.S.

Products and
seed wholesale,
pioneered the
Answer Plot®
approach and
#1 in crop
protection and
seed wholesales.

Dairy foods
develops milk
powder, whey,
butter, cheese
and other dairy
products.
Created the
quarter-stick of
butter.

Part of
Corporate Social
Responsibility
Arm. Operates
like a not-forprofit. Over 30
year history.
Who We Are
- Division of Land O’Lakes, Inc. founded in 1981
- Our mission is to help farmers around the
world improve incomes and quality of life
- Leverage corporate experience and expertise
- Part of Land O’Lakes Corporate Social
Responsibility Program
- Programs primarily funded by USAID and USDA
Where We Work
-

Since 1981, we have implemented 275+ projects in 76
countries
2012 Results and Impact
− 100,000 rural households supported
− 21,000 jobs created/strengthened
− 42,000 farmers adopted new
technologies
− 64,000 received technical
assistance/food security training
− 40,000 use improved health/nutrition
services
− 61,000 producer group members
supported
− 22,000 rural households adapted to
better natural resource management
techniques
Promoting Access to
Trade and Markets in
Kenya and Uganda
- USAID Kenya Dairy Sector Competitiveness
Program (KDSCP)
-

5-year, $9 million program that closed in 2013 and impacted
338,000 households by increasing smallholder incomes by over
200 percent

- Cooperative Development Program (CDP)
-

-

5-year program funded by USAID
Designed to help cooperatives become more competitive, increase
their revenues and profits, and expand the benefits they provide
to farmer-members
Potential to expand to Rwanda and Bangladesh
KDSCP Implementation
Approach
KDSCP Approach Led to
Big Impact
- Milk purchased from smallholders increased by
105 MT and $180 million
- Volume of milk conforming to quality standards
increased by 140 percent
- Resourced $28 million in non-project funds
- 135 producer organizations strengthened
- More than 1,000 firms now providing new
business services to producers
- 155,000 producers received short-term training
CDP’s Focus on Vertical
Integration
- Key components:
-

Quality management
Member relationship
Governance: board and management interaction
Patronage and member loyalty

- In the next two years, the program expects to show:
-

25 percent increase in household income for members of vertically
integrated dairy cooperatives
25 percent increase in revenue for vertically integrated cooperatives
Dairy Development
In Uganda and Kenya
Capacity Building Approach
- Value addition and quality to final product
- Link members to
services
- Ensure transparency
for members, including
record keeping and
communications
- Focus on strong, fair
leadership and
governance
Accessing Markets
‒ Support set-up of management information
systems for efficiencies to deal with
internal and external customers
‒ Capacity building of cooperatives on the
law of contract and providing guidelines on
developing win-win contracts
‒ Support in implementation of HACCP
systems; achieve ISO certification in food
and safety management makes it easy for
them to get contracts
Accessing Markets
‒ Create and support forums for players to
meet and make business deals, breeders
shows, trade fairs, field days, exhibitions etc.
‒ Stimulate demand for products and services
(e.g. - milk consumption campaigns)
‒ Product development and branding of
products
‒ Support cooperatives to lobby government to
create enabling business environment (e.g.
-review of policies that stifle trade)
Learn More
- Visit our Website: www.idd.landolakes.com
- Follow us on Facebook:
www.facebook.com/LandOLakesInternation
alDevelopment
- Follow us on Twitter: @LandOLakesIDD

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Mrs Mary Munene: Strengthening Cooperatives to promote Trade and Market Access

  • 1. Strengthening Cooperatives to Promote Trade and Market Access
  • 2. Land O’Lakes’ Deep Cooperative and Rural Roots - Member-owned ‒ Organized in 1921 as a dairy marketing cooperative - Expanded into farm inputs ‒ Late 1920s, at our members’ request - Now a fully diversified agribusiness ‒ Business Development Services ‒ Innovation and Market Research ‒ Global Reach and Access to New Markets
  • 4. The Bigger Picture Second-largest farmer-owned agricultural cooperative in the U.S. with $14 billion in annual sales in 2012. Ranks first in livestock feed and animal milk replacers in the U.S. Products and seed wholesale, pioneered the Answer Plot® approach and #1 in crop protection and seed wholesales. Dairy foods develops milk powder, whey, butter, cheese and other dairy products. Created the quarter-stick of butter. Part of Corporate Social Responsibility Arm. Operates like a not-forprofit. Over 30 year history.
  • 5. Who We Are - Division of Land O’Lakes, Inc. founded in 1981 - Our mission is to help farmers around the world improve incomes and quality of life - Leverage corporate experience and expertise - Part of Land O’Lakes Corporate Social Responsibility Program - Programs primarily funded by USAID and USDA
  • 6. Where We Work - Since 1981, we have implemented 275+ projects in 76 countries
  • 7. 2012 Results and Impact − 100,000 rural households supported − 21,000 jobs created/strengthened − 42,000 farmers adopted new technologies − 64,000 received technical assistance/food security training − 40,000 use improved health/nutrition services − 61,000 producer group members supported − 22,000 rural households adapted to better natural resource management techniques
  • 8. Promoting Access to Trade and Markets in Kenya and Uganda - USAID Kenya Dairy Sector Competitiveness Program (KDSCP) - 5-year, $9 million program that closed in 2013 and impacted 338,000 households by increasing smallholder incomes by over 200 percent - Cooperative Development Program (CDP) - - 5-year program funded by USAID Designed to help cooperatives become more competitive, increase their revenues and profits, and expand the benefits they provide to farmer-members Potential to expand to Rwanda and Bangladesh
  • 10. KDSCP Approach Led to Big Impact - Milk purchased from smallholders increased by 105 MT and $180 million - Volume of milk conforming to quality standards increased by 140 percent - Resourced $28 million in non-project funds - 135 producer organizations strengthened - More than 1,000 firms now providing new business services to producers - 155,000 producers received short-term training
  • 11. CDP’s Focus on Vertical Integration - Key components: - Quality management Member relationship Governance: board and management interaction Patronage and member loyalty - In the next two years, the program expects to show: - 25 percent increase in household income for members of vertically integrated dairy cooperatives 25 percent increase in revenue for vertically integrated cooperatives
  • 13. Capacity Building Approach - Value addition and quality to final product - Link members to services - Ensure transparency for members, including record keeping and communications - Focus on strong, fair leadership and governance
  • 14. Accessing Markets ‒ Support set-up of management information systems for efficiencies to deal with internal and external customers ‒ Capacity building of cooperatives on the law of contract and providing guidelines on developing win-win contracts ‒ Support in implementation of HACCP systems; achieve ISO certification in food and safety management makes it easy for them to get contracts
  • 15. Accessing Markets ‒ Create and support forums for players to meet and make business deals, breeders shows, trade fairs, field days, exhibitions etc. ‒ Stimulate demand for products and services (e.g. - milk consumption campaigns) ‒ Product development and branding of products ‒ Support cooperatives to lobby government to create enabling business environment (e.g. -review of policies that stifle trade)
  • 16. Learn More - Visit our Website: www.idd.landolakes.com - Follow us on Facebook: www.facebook.com/LandOLakesInternation alDevelopment - Follow us on Twitter: @LandOLakesIDD

Hinweis der Redaktion

  1. Where we came from … Formed nearly 90 years ago as a dairy marketing cooperative by farmers representing 300 local Minnesota creameries The idea was … to give producers a stronger presence in the marketplace and greater influence over their own economic destiny From that success … we expanded into farm inputs in 1929 at the request of our members Diversity of Membership: Our producer member farms are spread across the United States and range in size Nutrition: Dairy is regarded as an essential, and delicious, part of a nutritious diet Size and Scale: Land O’ Lakes has almost 3,000 Dairy members who produce 5 billion liters of Milk each year
  2. Land O’Lakes has 3,000 direct producer-members and 1,000 member-cooperatives that serve more than 300,000 agricultural producers. The parent company, Land O’Lakes, Inc., has several “business units.” IDD is a division of Land O’Lakes. Logos contain hyperlinks to websites.
  3. Land O’Lakes has 3,000 direct producer-members and 1,000 member-cooperatives that serve more than 300,000 agricultural producers