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Kath Pay: the evolving inbox

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At #fusionmex Brussels Kath spoke about “The evolving inbox”. She explains: “The inbox has significantly changed and has a host of new challenges such as Mobile email, Facebook Messages, Gmail's Priority Inbox and Hotmail’s new inbox management tabs, recipients have more control over which messages make it into the inbox and how they're organized than ever before. Inbox hierarchy is becoming a new deliverability and engagement hurdle. In my presentation I covered what steps email marketers can take now to ensure ongoing visibility and establish inbox preference”.

TechnologieBusiness
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THE EVOLVING INBOX Kath Pay Strategic Consultant, DM Inbox @kathpay [email_address]
Who am I?
#1 More types of Inboxes
#2 Portable Inboxes
Emails on Mobiles ,[object Object]
Growing usage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Check your Readership www.litmus.com
Consider a Mobile Version
#3 Facebook’s new messaging system
Prediction ,[object Object],[object Object],[object Object]
Text version is default
....Click expand
Facebook Messaging ,[object Object],[object Object],[object Object],[object Object]
#4 Hotmail Active Views ,[object Object],[object Object]
Happens by default....
Interactive email
#5 Your inbox may not be as it seems
Measure who’s viewing in what
#6 ISP’s facilitate inbox management
More important than ever…
Every little helps
Make it easy for them
#7 Deliverability based on engagement ,[object Object],[object Object],[object Object],[object Object]
Hotmail snapshot
Gmail Priority Inbox ,[object Object],[object Object],[object Object],Not for the faint-hearted – Gmail’s secrets http://www.google.com/buzz/goog.research.buzz/DvRkTRUBSys/This-paper-is-short-but-sweet-and-quite-accessible
Priority Inbox snapshot
Intelligent Inboxes need... ,[object Object]
http://www.litmusapp.com
Get their attention From Field Subject Line Preview Pane
Welcome Programmes Day 1 of subscription
Maximise this fabulous opportunity Day 3 of subscription
3 emails in 6 days Day 5 of subscription
Intelligent Inboxes needs... ,[object Object]
Utilise the Pre-header space
Overcomes image blocking
Use snippets wisely & stand out in the crowd
Intelligent Inboxes need... ,[object Object]
Make it easy to interact ,[object Object],[object Object],[object Object]
Measuring engagement
Price of un-engagement
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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