Presentation by Jamie Notter, co-author of "Humanize: How People-Centric Organizations Succeed in a Social World" at the occasion of the Fusion Marketing Experience conference 2012: four principles.

1. the impact of the social customer:
changing your organization
from the inside out
jamie notter
@jamienotter
humanizebook.com

2. human principles
http://www.flickr.com/photos/53242483@N00/3264744772
open trustworthy
generative courageous
http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

3. human principles
http://www.flickr.com/photos/53242483@N00/3264744772
decentralization
systems thinking
ownership
open trustworthy
generative courageous
http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

4. change

5. organizational change
culture
process
behavior

6. social media
hurdles

7. duplication

8. human principles
transparency
systems thinking truth
open trustworthy
generative courageous
collaboration

9. silo wars
http://www.flickr.com/photos/14922165@N00/4848928856

10. silo wars
http://en.wikipedia.org/wiki/File:Wikimedia_Foundation_organization_chart.png

11. silo wars
lateral
collaborative
networks
http://en.wikipedia.org/wiki/File:Wikimedia_Foundation_organization_chart.png

12. silo wars
http://www.flickr.com/photos/14922165@N00/4848928856
grow food

13. human principles
ownership
open trustworthy
generative courageous
collaboration
relationship bldg.

14. trust
http://www.flickr.com/photos/76266195@N08/7085555317

15. trust
conversations
http://www.flickr.com/photos/72098626@N00/2973403186

16. trust
conversations
http://www.flickr.com/photos/21128887@N00/4224045752

17. trust
conversations experiments
http://www.flickr.com/photos/21128887@N00/4224045752 http://www.flickr.com/photos/10361931@N06/4273968248

18. human principles
authenticity
open trustworthy
generative courageous
inclusion learning
experimentation

19. human principles
decentralization transparency
systems thinking truth
ownership authenticity
open trustworthy
generative courageous
inclusion learning
collaboration experimentation
relationship bldg. personal devt.

20. organizational change
culture
process
behavior

22. change
direct motivate shape
the rider the elephant the path
http://www.flickr.com/photos/ http://www.flickr.com/photos/ http://www.flickr.com/photos/
79727841@N00/152396707 26782864@N00/2310975386 30201239@N00/3474981183
clarity emotions facilitate

23. questions?
humanizebook.com