Have a food brand and trying to navigate food labels, facebook, twitter and other branding techniques? This presentation steps through the basics of what to look for.

1. Making Sense of Social Media
(in Sustainable Food)
Connie Kwan, 2012
Media Strategy Consultant

2. Traditional purchase influencers were taste,
price and convenience. Today you have to
add source and story.

3. Labeling gives some information about
source quality, but is vague and confusing

4. Transparency using rich media
engages with a story and
informs on source.

5. Digital Media is inherently social at this point.
Extend beyond FB and Twitter. Engage using
audience relevant medium.

6. What is important to your target, and
How will they engage?

8. Choose technologies that are relevant for
your customers. Technologies that live where
your customers live.

9. Make sure the communication is 2-way.

10. Leverage your story to create
word-of-mouth notoriety.

11. Then cultivate loyalty through
truth and honesty.

12. Don’t forget to benchmark and measure
your media campaign.

13. How do you cut through the noise and
choose the right tool to reach your
audience?

14. Cut through the noise and choose the
right tools to reach your audience.
Are you ready to take your food brand to
the next level?
Connie Kwan ©2012 connie@conniekwan.com
Social Media Consultant 408.504.4009