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5	
  Sarah	
  Rotman	
  
Epps,	
  Forrester	
  
Analist
Bio
Intro
Football	
  stadium	
  
San	
  Fransisco	
  
Warriors
Systems	
  of	
  
engagement
Examples
Q&A
RecommendaBons
Internet	
  of	
  
things
Systems	
  of	
  
engagement
mindmap
Magna	
  cum	
  laude	
  Harvard
@Srepps
spreker	
  bij	
  VINT	
  Symposium	
  
2013	
  Internet	
  of	
  Things,	
  zie:	
  
hGp://vint.sogeJ.com
No	
  internet	
  of	
  things
Smart	
  things	
  	
  not	
  
so	
  smart
Not	
  yet
Bluetooths	
  enables	
  
basketball
Shoes
Heart	
  rate	
  thermomemter
These	
  3	
  don't	
  talk	
  to	
  each	
  other
Syncs	
  with	
  smartphone
How	
  high
How	
  fast
Now	
  were	
  building	
  systems	
  of	
  
engagement
Enabling
Real	
  Jme	
  player
You	
  be	
  the	
  coach
Stadium	
  effects
Parking	
  &	
  taxing	
  streamlining
EnJre	
  system	
  of	
  engaging	
  enabling	
  experiences
Network
Sensors
Content	
  streams
Data	
  analysis
Api's
Mobile	
  device
Public	
  displays
Coordinated	
  with	
  audience	
  
biometrics
SF	
  Park
Raytheon	
  plant
Disney
Sensor	
  
connecJng	
  
brushes
Hermannmiller
Smart	
  parking	
  meters
System	
  is	
  smarter	
  
than	
  people
NFC	
  enables
Dynamic	
  pricing
App
To	
  pay
special	
  events
Result
14%	
  less	
  parking	
  Jckers
27%	
  more	
  revenue
11%	
  net	
  revenue	
  
(meters	
  &	
  Jckets)Building	
  missiles
Sensor	
  connected	
  scews
Magic	
  bands
MyMagic+
RFID	
  wrist	
  bands
Hotelroom	
  key
Parking	
  Jcket
Fastpass	
  (rides)
Payments
Personal	
  ID	
  
idenJficaJon
A	
  character	
  knows	
  you	
  by	
  
name	
  +	
  birthday
Linking	
  systems
Decrease	
  inefficiencies
Increase	
  revenue
Improve	
  guest	
  
experience
Crm
Asset
In	
  park	
  experience
More	
  Jme	
  for	
  family	
  
No	
  hassle	
  of	
  splibng	
  up
Sync	
  with	
  app
Rewards	
  for	
  brushing
Connects	
  to	
  backend	
  of	
  
dental	
  insurer
Track	
  behavior	
  to	
  tooth	
  disease
Prive	
  policies	
  accurately
Impact	
  on	
  insurance	
  industry
Delta	
  dental	
  +	
  beam
chairs
Make	
  
recommendaJons
From	
  chair	
  manufacturer	
  to	
  a	
  
soluJon	
  provider	
  b2b
Sensor
Space	
  uJlizaJon	
  service	
  mode
Chair	
  occupied	
  or	
  not
Design	
  of	
  space
BeGer	
  use	
  of	
  real	
  estate
Q:	
  connected	
  
screw	
  for	
  Ikea?
Q:	
  smart	
  ciJes?
Q:	
  who	
  is	
  in	
  control?
A:	
  brand	
  proposiJon:	
  cheap
Sensors	
  become	
  cheap
Use	
  it	
  in	
  back	
  warehouse	
  to	
  increase	
  flow
Instore	
  experience,	
  solve	
  the	
  efficiency	
  gap
AR	
  could	
  work
A:	
  there	
  are	
  limits	
  how	
  connected	
  we	
  want	
  to	
  be
Objects	
  connected
Sensors	
  connect	
  to	
  body
Can	
  NSA	
  watch	
  it?
A:	
  consumers	
  own	
  data,	
  it's	
  
mostly	
  not	
  true
Consumers	
  are	
  not	
  in	
  control
Companies	
  control	
  data	
  flow
Be	
  
realisJc
Discuss	
  Google	
  glass
Talk	
  about	
  what	
  we	
  want
AdopJon	
  to	
  smartphone
Think	
  big
think	
  sideways
Think	
  systems,	
  not	
  
just	
  things
Customers
Employers
ObjecJve:	
  talk	
  to	
  each	
  
other	
  and	
  to	
  back	
  end
Adjacent	
  markets	
  
What	
  can	
  you	
  disrupt
Enable	
  people
Nowdays	
  things	
  are	
  fragmented
Unimagined	
  importance
Meaning
system	
  of	
  engagement	
  behind	
  the	
  idea
Not	
  just	
  1
Impact	
  every	
  industry/	
  product
Every	
  business	
  seizes	
  
compeJJve	
  advantage
So	
  (new)	
  compeJtors	
  can	
  come	
  from	
  
adjacent	
  markets
ConnecJvity	
  protocol
Business	
  model
Set	
  of	
  power	
  players
Lets	
  you	
  harness	
  the	
  business	
  value	
  of	
  things
Increase	
  revenue
Reduce	
  inefficiency
Improve	
  customer	
  experience
Shij	
  towards	
  services
How	
  big	
  
will	
  it	
  get?
50	
  billion	
  devices	
  connected	
  
in	
  2020	
  cisco
2,7	
  trillion	
  dollars	
  by	
  2025	
  (Mckinsey)
Michael	
  Nelson	
  (former	
  Director	
  of	
  
internet	
  technology	
  at	
  IBM):	
  "Market	
  size	
  
of	
  internet	
  of	
  things,	
  is	
  like	
  trying	
  to	
  
calculate	
  market	
  for	
  plasJcs	
  circa	
  1940"	
  
gemaakt	
  door	
  
@AlexisvanDam
ook	
  uw	
  presenta7e/	
  
congres/	
  vergadering/	
  
sessie	
  gemindmapped?
lees	
  
instruc+e
mindmapper	
  &	
  facilitator
zie	
  hGp://www.connecJonofminds.com	
  
voor	
  onze	
  aanpak	
  en	
  mogelijkheden
visueel	
  
overzicht	
  van:
afspraken
acJes
etc
met	
  draagvlak
met	
  de	
  klok	
  mee
van	
  binnen	
  naar	
  buiten
per	
  tak	
  van	
  boven	
  naar	
  beneden

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Vint 2013 presentation 5 Sarah Rotman Epps

  • 1. 5  Sarah  Rotman   Epps,  Forrester   Analist Bio Intro Football  stadium   San  Fransisco   Warriors Systems  of   engagement Examples Q&A RecommendaBons Internet  of   things Systems  of   engagement mindmap Magna  cum  laude  Harvard @Srepps spreker  bij  VINT  Symposium   2013  Internet  of  Things,  zie:   hGp://vint.sogeJ.com No  internet  of  things Smart  things    not   so  smart Not  yet Bluetooths  enables   basketball Shoes Heart  rate  thermomemter These  3  don't  talk  to  each  other Syncs  with  smartphone How  high How  fast Now  were  building  systems  of   engagement Enabling Real  Jme  player You  be  the  coach Stadium  effects Parking  &  taxing  streamlining EnJre  system  of  engaging  enabling  experiences Network Sensors Content  streams Data  analysis Api's Mobile  device Public  displays Coordinated  with  audience   biometrics SF  Park Raytheon  plant Disney Sensor   connecJng   brushes Hermannmiller Smart  parking  meters System  is  smarter   than  people NFC  enables Dynamic  pricing App To  pay special  events Result 14%  less  parking  Jckers 27%  more  revenue 11%  net  revenue   (meters  &  Jckets)Building  missiles Sensor  connected  scews Magic  bands MyMagic+ RFID  wrist  bands Hotelroom  key Parking  Jcket Fastpass  (rides) Payments Personal  ID   idenJficaJon A  character  knows  you  by   name  +  birthday Linking  systems Decrease  inefficiencies Increase  revenue Improve  guest   experience Crm Asset In  park  experience More  Jme  for  family   No  hassle  of  splibng  up Sync  with  app Rewards  for  brushing Connects  to  backend  of   dental  insurer Track  behavior  to  tooth  disease Prive  policies  accurately Impact  on  insurance  industry Delta  dental  +  beam chairs Make   recommendaJons From  chair  manufacturer  to  a   soluJon  provider  b2b Sensor Space  uJlizaJon  service  mode Chair  occupied  or  not Design  of  space BeGer  use  of  real  estate Q:  connected   screw  for  Ikea? Q:  smart  ciJes? Q:  who  is  in  control? A:  brand  proposiJon:  cheap Sensors  become  cheap Use  it  in  back  warehouse  to  increase  flow Instore  experience,  solve  the  efficiency  gap AR  could  work A:  there  are  limits  how  connected  we  want  to  be Objects  connected Sensors  connect  to  body Can  NSA  watch  it? A:  consumers  own  data,  it's   mostly  not  true Consumers  are  not  in  control Companies  control  data  flow Be   realisJc Discuss  Google  glass Talk  about  what  we  want AdopJon  to  smartphone Think  big think  sideways Think  systems,  not   just  things Customers Employers ObjecJve:  talk  to  each   other  and  to  back  end Adjacent  markets   What  can  you  disrupt Enable  people Nowdays  things  are  fragmented Unimagined  importance Meaning system  of  engagement  behind  the  idea Not  just  1 Impact  every  industry/  product Every  business  seizes   compeJJve  advantage So  (new)  compeJtors  can  come  from   adjacent  markets ConnecJvity  protocol Business  model Set  of  power  players Lets  you  harness  the  business  value  of  things Increase  revenue Reduce  inefficiency Improve  customer  experience Shij  towards  services How  big   will  it  get? 50  billion  devices  connected   in  2020  cisco 2,7  trillion  dollars  by  2025  (Mckinsey) Michael  Nelson  (former  Director  of   internet  technology  at  IBM):  "Market  size   of  internet  of  things,  is  like  trying  to   calculate  market  for  plasJcs  circa  1940"   gemaakt  door   @AlexisvanDam ook  uw  presenta7e/   congres/  vergadering/   sessie  gemindmapped? lees   instruc+e mindmapper  &  facilitator zie  hGp://www.connecJonofminds.com   voor  onze  aanpak  en  mogelijkheden visueel   overzicht  van: afspraken acJes etc met  draagvlak met  de  klok  mee van  binnen  naar  buiten per  tak  van  boven  naar  beneden