Educating your target audience on issues surrounding your business and industry has never been more convenient, thanks to digital media. Here's how to get started.

1. Educating your
target audience:
how to build
awareness
through digital
media

2. If your business or industry is placed
under the public microscope,
you need to inform and educate
quickly.

3. To get your audience on
your side, you’ve got to
connect with them online,
first.

4. With digital media,
educating your target
audience has never
been easier.
Each tweet, blog post
and status update helps
spread awareness.

5. Here are five ways to use digital media
for audience education and awareness.

6. 1. Build brand
awareness and
gain thought
authority.

7. First things
first: you’ve
got to build
brand
awareness.

8. If you want to gain thought authority in your
industry,
you need people to recognize your
organization.

9. Once you let
audiences in on
your brand’s
personality,
objectives and
purpose,
they’ll begin to rely on you as a trusted
source of information.

10. 2. Influence
opinions.

11. Don’t underestimate your
ability to influence your
online community.
Opinions expressed
through digital media
can be incredibly
persuasive.

12. you have the opportunity
to provide new, mind-
opening information and
sway opinions in your
favour.
With each online post,

13. Through digital media, you can:
• Provide
perspective
• Diffuse
tension
• Lessen the
opposition

14. 3. Influence
government
policy
decisions.

15. If you’re engaged in a
public campaign,
digital media is key
for keeping voters
informed.

16. For issues to
work their way up
the chain of
command, policy
advisors and
other government
personnel need
to be informed,
as well.

17. “It is all about targeting
people who are clearly
interested in solving the
problem that’s being talked
about.”
- Bob Dearsley, Chief Executive at itpr and The
B2B Marketing Lab.

18. 4. Provide the
media with
accurate
information.

19. Make it easy for
media to get
consumable
information so
they don’t
spread
inaccuracies
and rumours.

20. In order to keep
myths from
spreading, keep
the media up-to-
date with real
stories and
facts, via your
online content.

21. 5. Tell a great
story.

22. People aren’t interested in being
“preached” to.
If you want to maintain your
audience’s attention, you’ve got to
get them invested in your story, first.

23. There’s tons of online
content that your
organization has to
compete with.
Stand out from dull, run-of-the-mill content
by using storytelling techniques.

24. “Make every effort possible
to engage readers with a
story that sparks their
interest.”
– Business 2
Community

25. Simply put, if you don’t have a digital strategy,
you’re missing out on opportunities to create
awareness and interest.

26. Don’t let others speak on your behalf; get
active online and teach people a thing or two
about your business!

27. www.communicatto.com