Sean Levisman from Brandtology presented on their global online business intelligence services. Brandtology provides digital conversation management and brand monitoring and sentiment analysis to track marketing initiatives, identify effective marketing channels, monitor online buzz about topics and influencers, and diagnose and manage brand reputation. These services help clients gain business insights, maximize ROI, make sense of existing initiatives, discover new opportunities, and develop competitive intelligence benchmarks.

1. Presenting today:
Sean Levisman
Social Media Community Manager

2. Brandtology
What?
• Global Online Business
Intelligence Services Provider
• Digital Conversation
Management System
• Brand Monitoring and
Buzz/Sentiment Analysis

3. Brandtology
Key Takeaways:
•Tracking/measuring marketing initiatives
•Identify which marketing media channels work and
which don’t
•Identify the who, what & where of online buzz –
topics, key influencers, sales leads
•Diagnose and manage brand reputation

4. Brandtology
Key Takeaways:
• Increase and improve buzz of existing PR initiatives
• Identify new market segment or opportunities
before competitors
• Key insights – topics, sentiments & keywords to
improve search engine optimization of your
websites.

5. Brandtology
Why it Matters to Us:
Happy Clients!
• Gaining actionable business insights and maximizing ROI for our clients
• Making sense of existing marketing initiatives and discovering new opportunities
• Developing competitive intelligence for benchmarking purposes