Presentation by Ingrid Mason, National Project Manager, Collections Australia Network, for the Museums Australia, WA, Changing Landscapes, 8 Oct 2009.

1. Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

2. Travelling as a Tourist or Resident.. …finding your way online… Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

3. http://www.flickr.com/photos/ravages/155595849/ http://creativecommons.org/licenses/by-nc-sa/2.0/ When travellers arrive in a new place… Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

4. http://www.flickr.com/photos/dramaqueennorma/460701184/http://creativecommons.org/licenses/by-nc-sa/2.0/ … one of their first acts to “ground” themselves is to familiarise themselves with the territory. That might be the landscape, the language, the music, the transport systems, the buildings, the smells, the food, or the people…. Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

5. Unpack this session title... http://www.flickr.com/photos/practicalowl/482858 http://creativecommons.org/licenses/by-nc/2.0/ Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

6. When the decision is made to develop digitally what organisations and practitioners in the collecting sector need to do is: Think… Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

7. Assess the need or desire for this change Articulate the value it is anticipated this change will bring (tangible or intangible) Challenge assumptions (within and outside of the organisation) about what people need and want Consult organisational governance documents and major stakeholders Review organisational operations, processes and service levels to see what needs attention Review current and ongoing budget capacity and staff resources and skills This is a LOT of words… Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

8. This travel story is an analogy for the impact of decision-making to undertake digital development… http://www.flickr.com/photos/asmamirza/2599581983/ http://creativecommons.org/licenses/by-nc/2.0/ Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

9. Need Value Assumption Consultation Review Review Review Review Review Review Review $ $ $ $ $ Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

10. - develop an organisational website - make collections discoverable online - undertake an image digitisation project - use social media technologies - design an exhibition website - enabling email research enquiries - redesigning the organisation’s website - taking images of collection items - putting significance statements online - building an online community Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

11. Need Engage Communicate Connect Value Participation Information sharing Assumption Readers & Contributors Content Consultation Colleagues Community Web design Technical Skills Practice Social Media Open Source Moderation Process $ $   $ Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009 WordPress Blog YouTube Channel SlideShare Account Collecting Sector

12. Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009 Outcomes: Rich content Community participation Practitioner expertise Community outreach Community engagement Information sharing Numbers: Wider exposure Stickier webpages Web traffic increase Listserv/website link